Exam 3: Analyzing the Marketing Environment

Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ________ market.

Environmental sustainability concerns have declined steadily over the past three decades.

Consumers in the "lifestyles of health and sustainability" market are more likely to seek ________.

Rather than assuming that strategic options are bounded by the current environment, firms adopting a(n) ________ to the marketing environment develop strategies to change the environment.

Mary Adams is helping her company develop a marketing program for a new product line. The program is designed to appeal most to less materialistic consumer groups who are likely to prize experience, not acquisition. The marketing program is most likely designed to appeal to which of the following demographic groups?

Why is government regulation necessary to protect consumers from unfair business practices?

In reacting to the marketing environment, what strategies do firms adopt in order to shift from a reactive to a more proactive stance?

Mercury Inc., an American multinational corporation, is currently planning to enter the promising consumer goods market in India. The firm will most likely discover that ________ beliefs and values are more open to change in India.

________ provide the resources needed by a company to produce its goods and services.

By 2060, ________ will be an estimated 14 percent of the U.S. population.

The economic environment consists of economic factors that affect ________.

What are the major trends in today's natural environment? How do these trends affect companies?

Which of the following is true of the baby boomers?

Business markets buy goods and services for further processing or for use in their production processes.

A company's marketing environment excludes the forces outside the marketing department that affect marketing management's ability to build and maintain successful relationships with target customers.

What is cause-related marketing? Illustrate with examples.

Trends in the natural environment include all of the following EXCEPT ________.

Which of the following has lost population in the past two decades?

The ________ environment consists of institutions and other forces that affect a society's basic values, perceptions, preferences, and behaviors.

Which is NOT part of the company environment that influences marketing decisions?