Exam 13: Retailing and Wholesaling

Today, ________ are flourishing due to the increased use of market segmentation and market targeting.

________ were the main form of retail clusters until the 1950s.

Which of the following wholesaler's channel functions is exemplified by buying in carload lots and then dividing these lots into small quantities?

________ is known as the merging of consumers, products, prices, and retailers.

Retailers are classified on characteristics including the amount of service they offer, the breadth and depth of their product lines, how they are organized, and ________.

As a result of the great success of corporate chains, many independent stores choose to band together in either a voluntary chain or a ________.

Target recently opened temporary shops to celebrate limited-run collections by Jason Wu in Toronto and Missoni in New York. These temporary shops are examples of ________.

How do the practices of high-low pricing and everyday low pricing differ?

The online and mobile equivalent of a pop-up store is ________.

Describe the levels of service that retailers can offer. Provide an example of each type of retailer.

Which term refers to looking at merchandise at a traditional store and then purchasing the merchandise online?

In addition to segmenting and targeting the correct market, which of the following is NOT an area in which marketers must make decisions?

Refer to the scenario below to answer the following question(s). In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who were intrigued by the lifestyle of Shipshewana's largest population-the Amish. Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Indiana Wood, began with a small display of handmade hickory rocking chairs, Ben Miller's specialty. But within a few months, the display at Indiana Wood included picnic tables, flower boxes, and small handmade novelty items. No other shop offers the same variety. Mary Miller decorated the shop's display room with authentic Amish décor and eventually hired three Amish friends to sew and embroider napkins and other textiles as customers had requested such items. In addition, two women from the Amish community sought permission from the Millers to display home-baked pastries and jellies on Tuesdays and Wednesdays, when Shipshewana attracts swarms of visitors to its flea market on the south edge of town. The Millers also hired four more people to help customers throughout the purchasing process and to provide the required product-related information to the customers. "Shipshewana is full of specialty shops," Mary Miller stated. "People don't come here to buy things made in China or Taiwan. They want real, Amish-made goods." -Which of the following would be the most logical way for Indiana Wood to expand?

The life cycle of new retail forms is getting longer.

Springfield, a convenience store, has recently begun to redesign and restock its stores to offer a more upscale environment with products such as house wines and fresh foods. This information indicates that Springfield has most likely changed its ________.

Neighborhood shopping centers are also known as ________.

Department stores carry narrow product lines with deep assortments within those lines.

A small, open-air mall with upscale stores, convenient locations, and nonretail activities, such as a playground, skating rink, hotel, dining establishments, and a movie theater, is an example of a ________.

A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Big and Tall Men's Shop carries men's clothing in larger sizes; this allows the store to ________ other stores.