Exam 2: Customer Behavior

When a consumer looks at the most important attribute of a brand first, and eliminates all brands that do not have this attribute, he is using a lexicographic approach.

Marketers use Abraham Maslow's hierarchy of needs by identifying their product with a certain level.

Customers go through predictable stages when they make a purchase.

Going out to buy bread is the type of purchase that requires some thought or planning ahead of time.

Learning is when associations of sights or sounds get stored in short-term memory after many repetitions.

Consumers can be simple or complex.

China's rising economy is creating a large demand for

Philip Morris recently changed its name to Altria

A customer would be more price sensitive when buying gum than when buying

Ivan Pavlov with his salivating dogs is an example of what type of learning process?

People are selective in their attention to environmental stimuli.

The pre-purchase phase includes identifying the need or want, searching possible solutions, and building a consideration set.

Describe the three types of purchases in a B2C transaction.

When do consumers want to learn more about a product?

B.F.Skinner discovered __________ with his studies on pigeons pecking at a target to get a food pellet.

It is pretty simple to market for various ethnicities and countries because they have similar perspectives.

John is an agent for Starbucks because he buys supplies on behalf of Starbucks.

The sound of a Mac versus a PC starting up is an example of how sound or music is important to marketers.

John is considering buying a new car.It's important to him that the car has Bluetooth.If the car he looks at doesn't have Bluetooth, then he will not consider it for purchase.This is an example of a __________ mechanism.

The jingle "Two all-beef patties..." is an example of the use of operant conditioning.