Exam 2: Customer Behavior

Marketers can create desires in people that they didn't previously have.

Using Pavlov's dogs as an example, explain the four stages of classical conditioning.

Starbucks has a loyalty program that gives you a free drink after every five purchases.This is an example of a fixed ratio reinforcement schedule.

Creating well-designed products is the predominant way of conveying brand imagery through

The current trend in age-related marketing has to do with marketing more toward the older, baby-boomer generation.

What are a mix of beliefs and importance weights?

It's important for low-involvement products to be widely available so the customer can pick them up without thinking.

Whether the buyer is a consumer or a business, the buying process is

Marketers use Maslow's hierarchy of needs by

A customer loyalty program for high-involvement products would take the form of

In China, some luxury brands sell well just before Chinese New Year.

The different types of purchases are different because

Which of the following is NOT an example of design?

A new MBA: student and a recently promoted corporate executive will typically have the same wants.

A high customer involvement B2C purchase is called a specialty purchase.

Why is Dell's darker, deep blue color trademarked?

Colors convey cultural meaning.In the United States, brides wear white because it symbolizes

Utilitarian versus hedonic products means fulfilling needs versus wants.

Describe the three phases of the purchase process.

Sensory and perceptual impressions can become