Exam 4: Managing Company Resources

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The formulation of Coca-Cola is an example of a(n) _____.

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Which of the following is least likely to meet the criteria for strategic resources?

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Which of the following is also known as the four Ps of marketing and provides important insights into how to convince customers to purchase a firm's goods and services?

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The distinctive competency theory offers a complete framework for analyzing organizations.

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Which of the following is true about transaction cost economics?

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_____ provide exclusive rights to the creators of original artistic works such as books, movies, songs, and screenplays.

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Describe the four measures along which best value supply chains strive to excel.

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Tangible resources are resources that can be readily seen, touched, and _______.

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Which of the following is true about institutional theory?

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A distinctive competence is a set of strategic resources that an organization owns.

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Enactment and environmental determinism offer similar views on why some firms succeed and others fail.

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A resource that is valuable and rare but that can be imitated might provide an edge in the short-term, but competitors can overcome such an advantage eventually.

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Which of the following is an example of a patent?

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An organization cannot hope to create an enduring competitive advantage around common resources.

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According to the resource-based theory, _____ of an asset is one of the four qualities that makes it a strategic resource for a business.

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Intangible resources of a firm include the knowledge and skills of its employees, its reputation, and its property, plants, and equipment.

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Enactment contends that an organization can, at least in part, create an environment for itself that is beneficial to the organization.

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Which of the following theories for explaining a firm's competitiveness centers on just one element of business activity: whether it is cheaper for a firm to make or to buy the products that it needs?

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A value chain charts the path by which products and services are created and eventually sold to customers.

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Trade secrets:

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