Exam 4: Managing Company Resources

A company manufacturing hockey sticks makes an annual assessment of its resources in terms of raw materials, technical expertise, and technological knowhow. It assesses the type of competition that it faces in the sports goods market and also looks out for opportunities that would allow it to expand its business. This is an example of a(n):

Transaction cost theory helps executives decide whether to pursue a _____ integration strategy or not.

Which of the following is one of the four Ps of the marketing mix?

Relative to their peers, best value supply chains focus on the total value added to the customer.

Which of the following is NOT a component of a SWOT analysis?

Which of the following theories for explaining a firm's competitiveness centers on the extent to which firms copy each other's strategies?

Resource-based theory offers a complete framework for analyzing organizations.

Which of the following applies to intangible resources?

A resource is _____ to the extent that it helps a firm create strategies that capitalize on opportunities and ward off threats.

A value chain differs from a supply chain in that a value chain:

SWOT analysis examines the situation faced by the competitors in an industry.

_____ is one of the five secondary activities that value chains include.

Tangible resources are more likely to meet the criteria for strategic resources than are intangible resources.

Trademarks:

All difficult to imitate strategic resources are protected by various legal means including trademarks, patents, and copyrights.

To earn a(n) _____ from the U.S. Patent and Trademark Office, an inventor must demonstrate than an invention is new, non-obvious, and useful.

Resources that do not have all four qualities can still be very useful, but they ______________________.

Which of the following is a primary activity that value chains include?

A firm that enjoys a(n) _____ capability is one that is skilled at continually updating its array of capabilities in order to keep pace with changes in its environment.

Strengths and weaknesses, as a part of the SWOT analysis, refer to external events and trends.