Exam 5: Competitive Rivalry and Competitive Dynamics

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Bayou Belle Water sells water drawn only from a single artesian well in southern Louisiana.It has a loyal following in its region.Because Bayou Belle markets the water, just as Coca-Cola, Nestle, and PepsiCo do, Bayou Belle has high resource similarity with these international firms.

(True/False)
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What is market commonality? What is resource similarity? How are these concepts combined to identify the level of competition between two firms?

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When two firms' tangible and intangible resources compare favorably in terms of both type and amount, they are said to have resource similarity.

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Firms are likely to imitate the actions of a competitor that is noted for risky, complex, and unpredictable behavior because this is a way to imitate unobservable core competencies.

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Hilliard Pharmaceuticals and Ahrens Vitamins, Inc., have high market commonality, both geographically and in the market segments in which they compete.Hilliard, the number two firm in the industry, has undertaken a major strategic attack upon Ahrens, the market leader.Which of the following statements is MOST likely to be true?

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First movers can gain a sustained competitive advantage when they reduce their costs through reverse engineering.

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A tactical competitive action involves a significant commitment of specific and distinctive organizational resources.

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Even if the effects of a competitor's strategic action on the focal firm are significant (e.g., loss of market share), little response is likely from that firm.

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Quality is:

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Which of the following is true of a firm that has high market dependence?

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Intensified rivalry within an industry results in:

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Quality begins in marketing an organization where employees must create a perceived value of quality.

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Define awareness, motivation, and ability in reference to competitive behavior.

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Disney is an example of a firm in a slow-cycle market because its animated characters are shielded from imitation by copyrights and trademarks.

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Companies in fast-cycle markets need to profit quickly from an innovative product for all of the following reasons EXCEPT:

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Research suggests that a firm with greater multimarket contact is __________ likely to initiate an attack, but __________ likely to respond aggressively when attacked.

(Multiple Choice)
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Two firms, such as Fed Ex and UPS, that have similar resources and common markets would be direct and mutually acknowledged competitors.

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__________ markets are often described as volatile and innovative.

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Unlike fast-cycle markets, the struggle for market share in standard-cycle markets is moderate.

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Reverse engineering is characteristic of:

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