Exam 5: Competitive Rivalry and Competitive Dynamics

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Because Coca-Cola, Nestlé, and PepsiCo all sell a product (bottled water) that is essentially the same and all three giant companies are engaged in battles for market share using incremental changes in their products and seeking loyalty to brand names, it is MOST likely that the bottled water market is a(n):

(Multiple Choice)
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Research suggests that a firm with greater multimarket contact is less likely to initiate an attack, but more likely to respond aggressively when attacked.

(True/False)
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Both __________ and __________ affect the awareness and motivation of a firm to undertake actions and responses.

(Multiple Choice)
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An organization's loyalty to its own product would be a competitive disadvantage in a(n) __________ market.

(Multiple Choice)
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Competitors are more likely to respond to strategic or tactical actions when they are taken by:

(Multiple Choice)
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Goods or services in standard-cycle markets reflect:

(Multiple Choice)
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Large firms with significant slack resources (i.e., are able to launch a greater number of competitive actions) but that remain flexible and act like small firms (i.e., are able to launch a variety of actions) will be more successful against rivals.

(True/False)
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Sustained competitive advantage is most achievable in a __________ market.

(Multiple Choice)
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In general, strategic actions elicit fewer total competitive responses than do tactical actions.

(True/False)
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Patent laws and regulatory requirements in the United States requiring FDA (Food and Drug Administration) approval to launch new products shield pharmaceutical companies' positions.

(True/False)
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Multimarket competition occurs when firms:

(Multiple Choice)
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Which of the following is an example of a strategic action?

(Multiple Choice)
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Firms with high market commonality and highly similar resources are direct and mutually acknowledged competitors.

(True/False)
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A company in a __________ industry is LEAST likely to make heavy use of patents and copyrights.

(Multiple Choice)
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Define competitive actions and responses and explain the two types of competitive actions and responses.

(Essay)
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Late movers are those firms that:

(Multiple Choice)
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Product quality dimensions in which customers commonly express an interest include performance, features, conformance, and aesthetics.

(True/False)
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Which of the following steps, if taken by Walmart, would be characterized as a strategic rather than tactical action?

(Multiple Choice)
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Firms that are typically late movers usually have little organizational slack.

(True/False)
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__________ and __________ describe the situation in which organizations are direct competitors and are fully aware of the competition.

(Multiple Choice)
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