Exam 8: Information in Action

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The process of finding relationships in data that are unknown to the user is:

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D

The term_____________ system is used to describe the information system that gathers data describing the firm's activities, transforms the data into information, and makes the information available to users both inside and outside the firm.

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transaction processing

Data mining is the process of finding relationships in data that are unknown to the user.

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Which of the following is not a subsystem of the order replenishment stock system?

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The information system that provides information to upper- level managers on the overall performance of the firm is referred to as a(n):

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A database that contains data describing only a segment of the firm's operations is called a:

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Define customer relationship management and the CRM system.

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The data flows from the distribution system to suppliers consist of purchase orders only.

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The foundation of a transaction processing system is in its database.

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The input subsystem in the marketing information system that gathers environmental data to keep management informed of the firm's competitors is the:

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The _____________process cleans the data, puts it into a standardized format, and prepares summaries.

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The human resources information system provides information to managers throughout the firm concerning the firm's human resources.

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An_____________ system enters customer orders into the system.

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ROLAP can easily produce outputs at detailed levels and at a few summary levels.

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Which system is not a major subsystem of the distribution system?

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In the marketing mix, the advertising subsystem provides information about the firm's advertising and personal selling activities.

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The_____________ process involves the entry of the data into the warehouse data repository.

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_____________contain quantitative measures of an entity, object, or activity.

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The system that analyzes the warehouse data repository looking for groups with common characteristics is referred to as:

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The transaction processing system gathers data from both internal and environmental sources and enters the data into the database.

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