Question 1

are located on aisles and are designed primarily to get customers' attention and bring them into a department.

Accepted Answer

A)  Freestanding fixtures 
B)  Consumer motivators 
C)  Gondola displays 
D)  Point-of-sale areas 
E)  End caps 
A)  Freestanding fixtures 
B)  Consumer motivators 
C)  Gondola displays 
D)  Point-of-sale areas 
E)  End caps

Question 2

What is a demand/destination department or area? Where within the store are these departments typically located and why?

Accepted Answer

Demand/destination areas are departments

Question 3

As Gary was waiting to pay for a bottle of aspirin he bought at a pharmacy, he added a copy of TV Guide, a Snickers bar, and a pack of cheese crackers to his purchases. The area where Gary made his last selections is called a(n):

Accepted Answer

A)  end cap 
B)  point-of-sale area 
C)  gondola display 
D)  promotional area 
E)  freestanding fixture 
A)  end cap 
B)  point-of-sale area 
C)  gondola display 
D)  promotional area 
E)  freestanding fixture

Question 4

Signs and graphics should act as a(n):

Accepted Answer

A)  catalyst that creates demand 
B)  bridge between the merchandise and the target market 
C)  example of potential consumer purchases 
D)  profit generator 
E)  source of information about product benefits 
A)  catalyst that creates demand 
B)  bridge between the merchandise and the target market 
C)  example of potential consumer purchases 
D)  profit generator 
E)  source of information about product benefits

Question 5

Celine is planning on redoing her kitchen. When she went into the home improvement store, she admired the various kitchens the store had set up. Each kitchen used a different style and colour scheme, and allowed Celine to consider the possible formats she could
Use) The home-improvement store had used a(n)___________ presentation.

Accepted Answer

A)  vertical 
B)  frontal 
C)  idea-oriented 
D)  style/item-oriented 
E)  colour 
A)  vertical 
B)  frontal 
C)  idea-oriented 
D)  style/item-oriented 
E)  colour

Question 6

Sara's Collectibles has a good location, but the building that houses the store is an unattractive old warehouse. Which of the following can be used to downplay the less attractive features of the store?

Accepted Answer

A)  End caps 
B)  Signs 
C)  Window displays 
D)  Lighting 
E)  All of these 
A)  End caps 
B)  Signs 
C)  Window displays 
D)  Lighting 
E)  All of these

Question 7

The following atmospheric guidelines are true except for:

Accepted Answer

A)  Another key use of music and sound is called "environmental sonic merchandising" -focusing sounds on the environmental qualities of fabrics and ingredients. 
B)  Music can control the pace of store traffic, create an image, and attract or direct consumers' attention. 
C)  As people get older, their sense of smell decreases. 
D)  Research has shown that warm colours (red and yellow) produce opposite physiological and psychological effects from cool colours (blue and green). 
E)  Using lighting to focus on merchandise moves shoppers' eyes to the merchandise and draws customers strategically through the store. 
A)  Another key use of music and sound is called "environmental sonic merchandising" -focusing sounds on the environmental qualities of fabrics and ingredients. 
B)  Music can control the pace of store traffic, create an image, and attract or direct consumers' attention. 
C)  As people get older, their sense of smell decreases. 
D)  Research has shown that warm colours (red and yellow) produce opposite physiological and psychological effects from cool colours (blue and green). 
E)  Using lighting to focus on merchandise moves shoppers' eyes to the merchandise and draws customers strategically through the store.

Question 8

Store planners attempt to design stores with maximum flexibility. What are the two forms of flexibility that need to be considered?

Accepted Answer

Flexibility can take two forms

Question 9

The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise. What other factors must he consider before finalizing the space allocation for men's suits?

Accepted Answer

A)  How the suits will be displayed 
B)  If the location of suits will help draw customers through the store, thus facilitating purchases 
C)  How many SKUs to stock 
D)  How profitable the suits are 
E)  All of these 
A)  How the suits will be displayed 
B)  If the location of suits will help draw customers through the store, thus facilitating purchases 
C)  How many SKUs to stock 
D)  How profitable the suits are 
E)  All of these

Question 10

When Herman entered the department store, the first thing he noticed was a marbleized path that led him to the various departments. Each of the departments had specials placed so as to draw him into the department. He recognized a________ store layout.

Accepted Answer

A)  random 
B)  boutique 
C)  grid 
D)  racetrack 
E)  free-form 
A)  random 
B)  boutique 
C)  grid 
D)  racetrack 
E)  free-form

Question 11

Costco's merchandise is sold in large quantities and stacked high on metal shelving. This merchandising gives the customer a message of low prices. Which of the following merchandising techniques is Costco using?

Accepted Answer

A)  Price lining 
B)  Colour presentation 
C)  Tonnage merchandising 
D)  Frontal presentation 
E)  Idea-oriented presentation 
A)  Price lining 
B)  Colour presentation 
C)  Tonnage merchandising 
D)  Frontal presentation 
E)  Idea-oriented presentation

Question 12

Obviously, good lighting in a store provides illumination of the selling area, but it can serve several other purposes. What are they?

Accepted Answer

Lighting can be used to highlight mercha

Question 13

In which of the following stores would you be most likely to encounter a straight rack?

Accepted Answer

A)  IGA supermarkets 
B)  The Bay department store 
C)  Toys R Us 
D)  The Green Gate, a florist 
E)  Coles bookstores 
A)  IGA supermarkets 
B)  The Bay department store 
C)  Toys R Us 
D)  The Green Gate, a florist 
E)  Coles bookstores

Question 14

Which of the following is a general type of store layout design used by grocery and drugstore retailers?

Accepted Answer

A)  Racetrack 
B)  Free-form 
C)  Loop 
D)  Boutique 
E)  Grid 
A)  Racetrack 
B)  Free-form 
C)  Loop 
D)  Boutique 
E)  Grid

Question 15

Which of the following statements about department store entrances are NOT true?

Accepted Answer

A)  Retailers try to keep the first 10 feet of the store free of merchandise, displays, and signage 
B)  They have cosmetics and fragrance categories at the main entrance because these categories are visually appealing and create a sense of excitement 
C)  The first 10 feet of a department store is prime selling space and full of commonly purchased items (staples) 
D)  The first impression caused by the entry area affects the customer's image of the store 
E)  The first 10 feet of the store are often referred to as the "decompression zone" 
A)  Retailers try to keep the first 10 feet of the store free of merchandise, displays, and signage 
B)  They have cosmetics and fragrance categories at the main entrance because these categories are visually appealing and create a sense of excitement 
C)  The first 10 feet of a department store is prime selling space and full of commonly purchased items (staples) 
D)  The first impression caused by the entry area affects the customer's image of the store 
E)  The first 10 feet of the store are often referred to as the "decompression zone"

Question 16

Another name for the racetrack store layout is the________ layout.
A) departmental
B) convoluted
C) pulsing
D) loop
E) suggestive

Accepted Answer

The answer of Another name for the racetrack store layout...

Question 17

When large quantities of merchandise are displayed together it is called:

Accepted Answer

A)  style/item presentation 
B)  style/item merchandising 
C)  tonnage merchandising 
D)  vertical merchandising 
E)  idea-oriented merchandising 
A)  style/item presentation 
B)  style/item merchandising 
C)  tonnage merchandising 
D)  vertical merchandising 
E)  idea-oriented merchandising

Question 18

is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

Accepted Answer

A)  Tonnage merchandising 
B)  Vertical merchandising 
C)  Mass merchandising 
D)  Style/item presentation 
E)  Frontal presentation 
A)  Tonnage merchandising 
B)  Vertical merchandising 
C)  Mass merchandising 
D)  Style/item presentation 
E)  Frontal presentation

Question 19

Store lighting is used to:

Accepted Answer

A)  focus on special merchandise 
B)  capture a mood that enhances the store's image 
C)  sculpt space 
D)  provide an accurate colour rendition of the merchandise 
E)  do all of these 
A)  focus on special merchandise 
B)  capture a mood that enhances the store's image 
C)  sculpt space 
D)  provide an accurate colour rendition of the merchandise 
E)  do all of these

Question 20

The term used to describe the practice of focusing spotlights on special feature areas and items is:

Accepted Answer

A)  creating a halo effect 
B)  popping the merchandise 
C)  spotlighting 
D)  attention focusing 
E)  highlighting the merchandise 
A)  creating a halo effect 
B)  popping the merchandise 
C)  spotlighting 
D)  attention focusing 
E)  highlighting the merchandise

are located on aisles and are designed primarily to get customers' attention and bring them into a department.

What is a demand/destination department or area? Where within the store are these departments typically located and why?

As Gary was waiting to pay for a bottle of aspirin he bought at a pharmacy, he added a copy of TV Guide, a Snickers bar, and a pack of cheese crackers to his purchases. The area where Gary made his last selections is called a(n):

Signs and graphics should act as a(n):

Sara's Collectibles has a good location, but the building that houses the store is an unattractive old warehouse. Which of the following can be used to downplay the less attractive features of the store?

The following atmospheric guidelines are true except for:

Store planners attempt to design stores with maximum flexibility. What are the two forms of flexibility that need to be considered?

The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise. What other factors must he consider before finalizing the space allocation for men's suits?

When Herman entered the department store, the first thing he noticed was a marbleized path that led him to the various departments. Each of the departments had specials placed so as to draw him into the department. He recognized a________ store layout.

Costco's merchandise is sold in large quantities and stacked high on metal shelving. This merchandising gives the customer a message of low prices. Which of the following merchandising techniques is Costco using?

Obviously, good lighting in a store provides illumination of the selling area, but it can serve several other purposes. What are they?

In which of the following stores would you be most likely to encounter a straight rack?

Which of the following is a general type of store layout design used by grocery and drugstore retailers?

Which of the following statements about department store entrances are NOT true?

Another name for the racetrack store layout is the________ layout. A) departmental B) convoluted C) pulsing D) loop E) suggestive

When large quantities of merchandise are displayed together it is called:

is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

Store lighting is used to:

The term used to describe the practice of focusing spotlights on special feature areas and items is:

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviou

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 6: Store Design, Layout, and Visual Merchandising Strategy

are located on aisles and are designed primarily to get customers' attention and bring them into a department.

What is a demand/destination department or area? Where within the store are these departments typically located and why?

As Gary was waiting to pay for a bottle of aspirin he bought at a pharmacy, he added a copy of TV Guide, a Snickers bar, and a pack of cheese crackers to his purchases. The area where Gary made his last selections is called a(n):

Signs and graphics should act as a(n):

Sara's Collectibles has a good location, but the building that houses the store is an unattractive old warehouse. Which of the following can be used to downplay the less attractive features of the store?

The following atmospheric guidelines are true except for:

Store planners attempt to design stores with maximum flexibility. What are the two forms of flexibility that need to be considered?

The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise. What other factors must he consider before finalizing the space allocation for men's suits?

When Herman entered the department store, the first thing he noticed was a marbleized path that led him to the various departments. Each of the departments had specials placed so as to draw him into the department. He recognized a________ store layout.

Costco's merchandise is sold in large quantities and stacked high on metal shelving. This merchandising gives the customer a message of low prices. Which of the following merchandising techniques is Costco using?

Obviously, good lighting in a store provides illumination of the selling area, but it can serve several other purposes. What are they?

In which of the following stores would you be most likely to encounter a straight rack?

Which of the following is a general type of store layout design used by grocery and drugstore retailers?

Which of the following statements about department store entrances are NOT true?

Another name for the racetrack store layout is the________ layout. A) departmental B) convoluted C) pulsing D) loop E) suggestive

When large quantities of merchandise are displayed together it is called:

is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

Store lighting is used to:

The term used to describe the practice of focusing spotlights on special feature areas and items is:

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviou

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters