A) are cost-efficient B) are one of the most aesthetically pleasing designs C) are also called loop layouts D) encourage impulse purchasing E) are described by all of these A) are cost-efficient B) are one of the most aesthetically pleasing designs C) are also called loop layouts D) encourage impulse purchasing E) are described by all of these

Exam 6: Store Design, Layout, and Visual Merchandising Strategy

Boris wanted to buy a life-like owl for his office for Halloween. He found the owls in an aisle at Zellers that had costumes, candy, and decorations. This special section is an example of a(n):

(Multiple Choice)

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(38)

Question 21

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

(Multiple Choice)

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Question 22

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

(Multiple Choice)

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(28)

Question 23

Which colours are you most likely to find in a fast-food restaurant?

(Multiple Choice)

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Question 24

Which of the following is an example of the use of atmospherics?

(Multiple Choice)

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Question 25

A bookstore organizes its stock by topic. It has a mystery novel section, a romance novel section, a how-to-do-it section, a travel book section, etc. The bookstore is obviously using a___________ presentation.

(Multiple Choice)

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(44)

Question 26

In Mountain Equipment Co-op, near the entrance to the department where kayak and canoe merchandise is sold, are three kayaks suspended from the ceiling. The display attracts many customers into that department. The display is an example of a(n):

(Multiple Choice)

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Question 27

Maps that describe the location of merchandise based on profitability are called:

(Multiple Choice)

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Question 28

When Moe visited Sears to buy tea cups, he was astonished to see them displayed up a wall almost to the ceiling. What type of feature area is Sears using for the tea cups?

(Multiple Choice)

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(36)

Question 29

To allocate space to items, categories, and departments, store planners and merchandise managers must know:

(Multiple Choice)

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(32)

Question 30

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department. The managers say it enhances the customer's shopping experience, soothes shoppers, and increases sales. Which of the following design objectives would this practice most likely satisfy?

(Multiple Choice)

4.9/5

(35)

Question 31

When Lorna went to buy a pair of walking shorts this spring, she first noticed the store had three racks of shorts. Then she noticed all the shorts on one rack were $35.95, all the shorts on the second rack were priced at $39.95, and all the shorts on the third rack were priced at $44.95. What type of merchandise presentation did Lorna see?

(Multiple Choice)

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(43)

Question 32

To design a good store layout, store managers must:

(Multiple Choice)

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Question 33

As Danny walked the downtown streets, he passed an office supply store that had a desk, chair, and filing cabinet covered in dust as well as three dead plants and an array of dead insects in the front. What advice could he give to the office supply retailer?

(Multiple Choice)

4.8/5

(32)

Question 34

When Michelle walked into the store, she saw it was full of rows of self-service counters with tiers of shelves back-to-back. Immediately she knew the store manager had used a ________ store layout.

(Multiple Choice)

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(41)

Question 35

Which of the following is a straight line to feelings of happiness, hunger, disgust, and nostalgia?

(Multiple Choice)

4.9/5

(31)

Question 36

Blockbuster video rental stores typically place the most current tape boxes on shelves so that the scenes depicted on the tape box can attract the customer. This is an example of:

(Multiple Choice)

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(34)

Question 37

What type of presentation technique helps retailers effectively organize merchandise to follow the eye's natural movement?

(Short Answer)

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Question 38

Grid store layouts:

(Multiple Choice)

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(38)

Question 39

Why is it important to have the store design consistent with the image and strategy?

(Essay)

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(30)

Question 40

Showing 21 - 40 of 80

Boris wanted to buy a life-like owl for his office for Halloween. He found the owls in an aisle at Zellers that had costumes, candy, and decorations. This special section is an example of a(n):

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

Which colours are you most likely to find in a fast-food restaurant?

Which of the following is an example of the use of atmospherics?

A bookstore organizes its stock by topic. It has a mystery novel section, a romance novel section, a how-to-do-it section, a travel book section, etc. The bookstore is obviously using a___________ presentation.

In Mountain Equipment Co-op, near the entrance to the department where kayak and canoe merchandise is sold, are three kayaks suspended from the ceiling. The display attracts many customers into that department. The display is an example of a(n):

Maps that describe the location of merchandise based on profitability are called:

When Moe visited Sears to buy tea cups, he was astonished to see them displayed up a wall almost to the ceiling. What type of feature area is Sears using for the tea cups?

To allocate space to items, categories, and departments, store planners and merchandise managers must know:

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department. The managers say it enhances the customer's shopping experience, soothes shoppers, and increases sales. Which of the following design objectives would this practice most likely satisfy?

To design a good store layout, store managers must:

As Danny walked the downtown streets, he passed an office supply store that had a desk, chair, and filing cabinet covered in dust as well as three dead plants and an array of dead insects in the front. What advice could he give to the office supply retailer?

When Michelle walked into the store, she saw it was full of rows of self-service counters with tiers of shelves back-to-back. Immediately she knew the store manager had used a ________ store layout.

Which of the following is a straight line to feelings of happiness, hunger, disgust, and nostalgia?

Blockbuster video rental stores typically place the most current tape boxes on shelves so that the scenes depicted on the tape box can attract the customer. This is an example of:

What type of presentation technique helps retailers effectively organize merchandise to follow the eye's natural movement?

Grid store layouts:

Why is it important to have the store design consistent with the image and strategy?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behaviou

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

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