Question 1

Which type of store is the most intense competitor for the discount store?

Accepted Answer

The catego

Question 2

What does a franchisor offer its franchisees?

Accepted Answer

The franchisor provides assistance in lo

Question 3

Direct selling:

Accepted Answer

A)  is a highly interactive form of retailing 
B)  is mainly performed by independent agents 
C)  most often takes place in the home 
D)  can be done over the telephone 
E)  All answers provided are correct. 
A)  is a highly interactive form of retailing 
B)  is mainly performed by independent agents 
C)  most often takes place in the home 
D)  can be done over the telephone 
E)  All answers provided are correct.

Question 4

Infomercials:

Accepted Answer

A)  are 60-seconds commercials 
B)  are not shown on cable television 
C)  do not usually solicit orders 
D)  use testimonials rather than demonstrations to sell products 
E)  are 30-minutes commercials 
A)  are 60-seconds commercials 
B)  are not shown on cable television 
C)  do not usually solicit orders 
D)  use testimonials rather than demonstrations to sell products 
E)  are 30-minutes commercials

Question 5

Banks have a problem-more and more customers are not coming into their branches. Banking online or by phone is now the norm. In addition, there is competition from retailers (including
Loblaws and Canadian Tire) offering banking services that include mortgages and loans that extend the customer relationship. Explain and give examples of how Banks are responding to his
competition.

Accepted Answer

In response, progressive banks

Question 6

Specialty stores that concentrate on health and personal grooming merchandise are:

Accepted Answer

A)  closeout retailers 
B)  drugstores 
C)  discount stores 
D)  direct-mail retailers 
E)  off-price retailers 
A)  closeout retailers 
B)  drugstores 
C)  discount stores 
D)  direct-mail retailers 
E)  off-price retailers

Question 7

160 000 to 200 000 square feet in size and offer a wide variety of food (30 -40 percent) and non-food merchandise (60 -70 percent). They are the fastest-growing retail category.

Accepted Answer

A)  Warehouse Club 
B)  hypermarkets 
C)  conventional supermarket 
D)  Supercentres 
E)  limited-assortment supermarket 
A)  Warehouse Club 
B)  hypermarkets 
C)  conventional supermarket 
D)  Supercentres 
E)  limited-assortment supermarket

Question 8

Martina was watching a Made-for-Television Movie on the Life Channel when she saw an ad for a series of books for people who want to save money on home repairs. She called and ordered the book on plumbing that was first in the series. Martina responded to:

Accepted Answer

A)  an infomercial 
B)  direct selling 
C)  interactive electronic retailing 
D)  outbound telemarketing 
E)  direct-response advertising 
A)  an infomercial 
B)  direct selling 
C)  interactive electronic retailing 
D)  outbound telemarketing 
E)  direct-response advertising

Question 9

Which of the following offers drive-through windows as a response to competition from discounters and grocery stores?

Accepted Answer

A)  Drugstores 
B)  Specialty shops 
C)  Category specialists 
D)  Kiosks 
E)  Big-box retailers 
A)  Drugstores 
B)  Specialty shops 
C)  Category specialists 
D)  Kiosks 
E)  Big-box retailers

Question 10

Which of the following is an example of a department store?

Accepted Answer

A)  Mark's Work Wearhouse 
B)  Hudson's Bay 
C)  Home Hardware 
D)  Future Shop 
E)  Chapters 
A)  Mark's Work Wearhouse 
B)  Hudson's Bay 
C)  Home Hardware 
D)  Future Shop 
E)  Chapters

Question 11

A retailer that carries a broad variety and deep assortment of stock, offers customer services, and are organized into separate departments for displaying merchandise is called a:

Accepted Answer

A)  discount retailer 
B)  home improvement centre 
C)  specialty retailer 
D)  department store 
E)  category killer 
A)  discount retailer 
B)  home improvement centre 
C)  specialty retailer 
D)  department store 
E)  category killer

Question 12

Explain why it is so difficult to be successful in catalogue retailing.

Accepted Answer

Catalogue retailing appears easy to mana

Question 13

Category specialists in direct competition with each other typically compete on the basis of:

Accepted Answer

A)  in-store promotions 
B)  advertising 
C)  cost of goods/retail price 
D)  distribution strategies 
E)  product variety and assortment 
A)  in-store promotions 
B)  advertising 
C)  cost of goods/retail price 
D)  distribution strategies 
E)  product variety and assortment

Question 14

Variety is often referred to as the:

Accepted Answer

A)  complete retail offering 
B)  retail mix 
C)  depth of merchandise 
D)  breadth of merchandise 
E)  store's supply standard 
A)  complete retail offering 
B)  retail mix 
C)  depth of merchandise 
D)  breadth of merchandise 
E)  store's supply standard

Question 15

To compete against intrusions by other food retailing formats, conventional supermarkets are:

Accepted Answer

A)  Providing a better in-store experience 
B)  Offering more private-label products 
C)  Targeting health-conscious consumers 
D)  Emphasizing fresh perishables 
E)  All answers provided are correct. 
A)  Providing a better in-store experience 
B)  Offering more private-label products 
C)  Targeting health-conscious consumers 
D)  Emphasizing fresh perishables 
E)  All answers provided are correct.

Question 16

The spawning of new categories and retailers from supercentres to the Internet best demonstrates the:

Accepted Answer

A)  growing diversity of retail formats 
B)  necessity to go global with domestic retailers 
C)  tremendous need for better customer services 
D)  need for training and development programs 
E)  necessity to focus on competition 
A)  growing diversity of retail formats 
B)  necessity to go global with domestic retailers 
C)  tremendous need for better customer services 
D)  need for training and development programs 
E)  necessity to focus on competition

Question 17

What do WestJet (airline), Four Seasons (hotel chain), Century 21 (real estate company), and Rogers Video (video outlet) have in common?

Accepted Answer

A)  They are all examples of service retailers. 
B)  They have high operating margins due to the size of their inventories. 
C)  They are all examples of off-price retailers. 
D)  They sell tangible products. 
E)  These retailers have established long-term relationships with their manufacturers. 
A)  They are all examples of service retailers. 
B)  They have high operating margins due to the size of their inventories. 
C)  They are all examples of off-price retailers. 
D)  They sell tangible products. 
E)  These retailers have established long-term relationships with their manufacturers.

Question 18

Choose the term that best fits the following: The top five grocery stores in Canada now have 67 percent share of the market, with Lobl Companies Ltd. dominating with 29.9 percent.

Accepted Answer

A)  Ubiquitous connectivity 
B)  Empowered, discriminating consumers 
C)  Growing retailer power 
D)  Buying local, going green 
E)  New age of marketing 
A)  Ubiquitous connectivity 
B)  Empowered, discriminating consumers 
C)  Growing retailer power 
D)  Buying local, going green 
E)  New age of marketing

Question 19

The primary issue facing supermarket and convenience store retailers today is:

Accepted Answer

A)  increasing level of competition from other types of retailers 
B)  price wars 
C)  downsizing of middle management 
D)  expiration dates on perishables 
E)  corporate development racing to catch up to store level 
A)  increasing level of competition from other types of retailers 
B)  price wars 
C)  downsizing of middle management 
D)  expiration dates on perishables 
E)  corporate development racing to catch up to store level

Question 20

Category specialists are sometimes called category killers because they:

Accepted Answer

A)  are located at stand-alone sites. 
B)  have a broad merchandise mix and shallow assortment. 
C)  carry mainly technologically obsolete merchandise. 
D)  are often located in dying shopping malls. 
E)  can destroy a category of merchandise for other retailers. 
A)  are located at stand-alone sites. 
B)  have a broad merchandise mix and shallow assortment. 
C)  carry mainly technologically obsolete merchandise. 
D)  are often located in dying shopping malls. 
E)  can destroy a category of merchandise for other retailers.

Which type of store is the most intense competitor for the discount store?

What does a franchisor offer its franchisees?

Direct selling:

Infomercials:

Specialty stores that concentrate on health and personal grooming merchandise are:

160 000 to 200 000 square feet in size and offer a wide variety of food (30 -40 percent) and non-food merchandise (60 -70 percent). They are the fastest-growing retail category.

Martina was watching a Made-for-Television Movie on the Life Channel when she saw an ad for a series of books for people who want to save money on home repairs. She called and ordered the book on plumbing that was first in the series. Martina responded to:

Which of the following offers drive-through windows as a response to competition from discounters and grocery stores?

Which of the following is an example of a department store?

A retailer that carries a broad variety and deep assortment of stock, offers customer services, and are organized into separate departments for displaying merchandise is called a:

Explain why it is so difficult to be successful in catalogue retailing.

Category specialists in direct competition with each other typically compete on the basis of:

Variety is often referred to as the:

To compete against intrusions by other food retailing formats, conventional supermarkets are:

The spawning of new categories and retailers from supercentres to the Internet best demonstrates the:

What do WestJet (airline), Four Seasons (hotel chain), Century 21 (real estate company), and Rogers Video (video outlet) have in common?

Choose the term that best fits the following: The top five grocery stores in Canada now have 67 percent share of the market, with Lobl Companies Ltd. dominating with 29.9 percent.

The primary issue facing supermarket and convenience store retailers today is:

Category specialists are sometimes called category killers because they:

Introduction to the World of Retailing

Customer Buying Behaviou

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, Layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters

Exam 2: Types of Retailers

Which type of store is the most intense competitor for the discount store?

What does a franchisor offer its franchisees?

Direct selling:

Infomercials:

Specialty stores that concentrate on health and personal grooming merchandise are:

160 000 to 200 000 square feet in size and offer a wide variety of food (30 -40 percent) and non-food merchandise (60 -70 percent). They are the fastest-growing retail category.

Martina was watching a Made-for-Television Movie on the Life Channel when she saw an ad for a series of books for people who want to save money on home repairs. She called and ordered the book on plumbing that was first in the series. Martina responded to:

Which of the following offers drive-through windows as a response to competition from discounters and grocery stores?

Which of the following is an example of a department store?

A retailer that carries a broad variety and deep assortment of stock, offers customer services, and are organized into separate departments for displaying merchandise is called a:

Explain why it is so difficult to be successful in catalogue retailing.

Category specialists in direct competition with each other typically compete on the basis of:

Variety is often referred to as the:

To compete against intrusions by other food retailing formats, conventional supermarkets are:

The spawning of new categories and retailers from supercentres to the Internet best demonstrates the:

What do WestJet (airline), Four Seasons (hotel chain), Century 21 (real estate company), and Rogers Video (video outlet) have in common?

Choose the term that best fits the following: The top five grocery stores in Canada now have 67 percent share of the market, with Lobl Companies Ltd. dominating with 29.9 percent.

The primary issue facing supermarket and convenience store retailers today is:

Category specialists are sometimes called category killers because they:

Introduction to the World of Retailing

Customer Buying Behaviou

Retail Market Strategy

Retail Locations Strategytrade Area Decisions and Site Assessment

Store Design, Layout, and Visual Merchandising Strategy

International Retailing Strategy

Financial Strategy

Information Systems and Supply Chain Management

Merchandise Management

Buying Strategies

Retail Pricing

Human Resource Management and Staff Training Issues

Building Customer Loyalty: Customer Relationship Management and Service Strategies

Appealing to the Customer: Retail Communication Mix

Filters