Exam 2: Types of Retailers

Choose the term that best fits the following: A wide range of maturing technologies is allowing companies to streamline backroom fu and increase efficiency, helping to offset higher labour costs.

As retailers try to satisfy today's ever-changing consumer, many are realizing that big is not always better. Choose what is influencing this change.

The main difference between direct-mail retailers and catalogue retailers is that direct-mail retailers are:

A ______ develops when a firm's marketing program is designed to sell merchandise and services to other distributors rather than to retail customers.

Choose the term that best fits the following: Physical stores turning into showrooms in the minds of consumers and the rise of online b are forcing retailers to rethink their costly real-estate assets and merchandising formats.

Choose the element of the retail mix that best applies to the following: Accepting credit and debit payment, providing parking, and being open at convenient hou

Ben saw a half-hour TV show with George Foreman on it. During the show Foreman was showing how to prepare a variety of foods so that they would be totally fat-free. Each item was prepared using a special cooker. During the show the TV audience were given several opportunities to buy the cooker. Ben was watching:

Department stores' overall sales have stagnated and market share fallen in recent years due to increas competition from discount stores and specialty stores and a decline in perceived value for merchandi services. Explain and give examples to how department stores are responding to this to attempt to capture mor share.

Which of the following trends are changing the retail industry?

In a multilevel network, master distributors:

What are some of the primary reasons why a traditional retailer would evolve into a multichannel retailer?

Why do movie theatres sell tickets for an afternoon showing at a lower price than the 7 p.m. showing of the same movie?

Many people believe that department store retailing is on the decline. What are department stores doing in response to this?

Choose the term that best fits the following: With increasing amounts of data available on customers, their online activities, and their purchasing patterns, retailers are able to create more targeted marketing campaigns.

What are three issues retailers face when they want to integrate across multiple channels?

Rona and Home Depot are both category specialists for the home improvement industry. This means the stores:

As retailers try to satisfy today's ever-changing consumer, many are realizing that big is not always better. Explain and give examples to what is influencing this.

The major advantage of TV home shopping compared to catalogue retailing is:

Which of the following can be purchased at a hypermarket?

Mark's Work Wearhouse (clothing retailer) carries sizes for small, average, and big men, but all sizes are not available in all their stores. What should Mark's do to communicate this message to their customers?