Exam 5: Attitudes and Persuasion

The theory of planned behavior characterizes attitudes as influencing action by first influencing

A researcher who wanted to test the persuasiveness of a message against abortion sent a letter to half of the households in the sample.Later,she called all of the households in the sample and asked them about their attitudes toward abortion.What kind of design was employed in the study?

Emphasizing the group benefits of a product should be more appealing to collectivists than to individualists.

Which of the following phenomena would NOT be explained by balance theory?

Which of the following persuasive strategies of McDonald's Corporation would be best explained by balance theory?

Jack and Jill go to a party,and they both meet Muhammed,who has political views that oppose their own.After they hear Muhammed give his perspective of current politics,Jack is likely to respond,"________," whereas Jill is more likely to respond,"________."

More cognitive dissonance arises when the action or decision

Individuals who are most likely to engage in denial even when confronted with troubling information are

If you need to present a complex message,it's best to do so in a TV or radio advertisement rather than a print advertisement.

Suppose you are in a situation in which you perform an act that you think is inconsistent with what you believe.You would be more likely to experience cognitive dissonance if you were given a

Imagine that you are about to buy a new car.You would have

According to the cognitive response model of persuasion,persuasion is affected most strongly by

Which of the following theories best explains how a person's actions can change his or her attitudes and beliefs?

The two aspects of knowledge that strengthen the link between attitudes and behavior are

Describe the roles of self-talk and counterarguments in persuasion,according to the cognitive response model.

The tendency to enjoy and engage in deliberate thought is known as

In a study by Insko (1965),students at the University of Hawaii were surveyed by phone about their attitudes toward the creation of a Springtime Aloha Week.The interviewer said "good" after some students expressed a favorable attitude,but said "good" after other students expressed an unfavorable attitude.One week later,a survey revealed that the interviewer's comments influenced students' attitudes toward Springtime Aloha Week via the process of

Embeddedness makes attitudes resistant to change because

According to your text,advertisements that appeal to ________ work well for Western cultures,whereas advertisements that appeal to ________ work well for non-Western cultures.

A tiny reward that gets you to perform an activity that you dislike can make you like this activity more than a larger reward would.Simply making a decision can make you have more favorable feelings toward what you have chosen and more negative feelings toward what you have rejected.What theory of attitude change would be consistent with these statements?