Question 1

Consumer confidence is reported by the Conference Board and the University of Georgia Survey Research Center.

Accepted Answer

A) True 
 B)False  False

Question 2

The degree to which individuals and families have economic adequacy and security is called __________.

Accepted Answer

Economic well-being

Question 3

In the U.S., women account for approximately what percentage of spending?

Accepted Answer

A) 40% 
B) 60% 
C) 20% 
D) 80% 
A) 40% 
B) 60% 
C) 20% 
D) 80% D

Question 4

What percentage of Americans state that they have a religious affiliation?

Accepted Answer

A) 30% 
B) 10% 
C) 60% 
D) 90% 
A) 30% 
B) 10% 
C) 60% 
D) 90%

Question 5

Describe the scientific method consumer researchers use.

Accepted Answer

The five steps to the scientific method

Question 6

A plan or decision by government to act in a certain way or direction such as to keep products safe or open up competition is called __________.

Accepted Answer

The answer of A plan or decision by government to...

Question 7

What are the two parts of the environment? Briefly define each.

Accepted Answer

Since the environment is such a large co

Question 8

When Old Spice, a company that makes after -shave, antiperspirants, and deodorants, launched an Old Spice High Endurance body wash, it was an example of__________.

Accepted Answer

The answer of When Old Spice, a company that makes...

Question 9

The Consumer Price Index (CPI)measures price each month of a fixed basket of 400 durable goods.

Accepted Answer

A) True 
 B)False

Question 10

When millions of consumers make similar choices, this is called regional consumption.

Accepted Answer

A) True 
 B)False

Question 11

Consumer durables are products bought by consumers that are expected to last how many years?

Accepted Answer

A) 3 years or more 
B) 5 years or more 
C) 10 years or more 
D) 1 years or more 
A) 3 years or more 
B) 5 years or more 
C) 10 years or more 
D) 1 years or more

Question 12

Briefly explain the theory of reasoned action.

Accepted Answer

The theory of reasoned action was develo

Question 13

Economists generally agree that consumers are rational and acquisitive.

Accepted Answer

A) True 
 B)False

Question 14

The CPI is published by the Bureau of Labor Statistics.

Accepted Answer

A) True 
 B)False

Question 15

Theories can be measured.

Accepted Answer

A) True 
 B)False

Question 16

There is a downward trend in buying online.

Accepted Answer

A) True 
 B)False

Question 17

The goal of business is to maximize profits.

Accepted Answer

A) True 
 B)False

Question 18

It is estimated that what percentage of new products fail?

Accepted Answer

A) 60% 
B) 90% 
C) 30% 
D) 10% 
A) 60% 
B) 90% 
C) 30% 
D) 10%

Question 19

The __________shows how all the components including the consumers, markets, public policy, and media fit together.

Accepted Answer

A) Consumer Power Model 
B) Broadcast Model 
C) FTC Model 
D) Pillingerʹs Research Model 
A) Consumer Power Model 
B) Broadcast Model 
C) FTC Model 
D) Pillingerʹs Research Model

Question 20

The Consumer Expenditure Survey is collected from a national sample of 30,000 families and provides detailed information on spending habits.

Accepted Answer

A) True 
 B)False

Consumer confidence is reported by the Conference Board and the University of Georgia Survey Research Center.

The degree to which individuals and families have economic adequacy and security is called __________.

In the U.S., women account for approximately what percentage of spending?

What percentage of Americans state that they have a religious affiliation?

Describe the scientific method consumer researchers use.

A plan or decision by government to act in a certain way or direction such as to keep products safe or open up competition is called __________.

What are the two parts of the environment? Briefly define each.

When Old Spice, a company that makes after -shave, antiperspirants, and deodorants, launched an Old Spice High Endurance body wash, it was an example of__________.

The Consumer Price Index (CPI)measures price each month of a fixed basket of 400 durable goods.

When millions of consumers make similar choices, this is called regional consumption.

Consumer durables are products bought by consumers that are expected to last how many years?

Briefly explain the theory of reasoned action.

Economists generally agree that consumers are rational and acquisitive.

The CPI is published by the Bureau of Labor Statistics.

Theories can be measured.

There is a downward trend in buying online.

The goal of business is to maximize profits.

It is estimated that what percentage of new products fail?

The __________shows how all the components including the consumers, markets, public policy, and media fit together.

The Consumer Expenditure Survey is collected from a national sample of 30,000 families and provides detailed information on spending habits.

Consumers in a Changing World

The Consumer Movement

Consumer Responsibilities, Redress, and Law

Government Protection, Nongovernmental Proconsumer Groups, and Media

Buying Process, Brands, and Product Development

Decision Making and the Influence of Advertising

Food and Beverage Issues

Health and Wellness Issues

Ownership, Safety and Repairs

The Internet and Identity Theft

Being a Better Consumer of Housing and Vehicles

Saving, Banking, Debt, and Credit Issues

Insurance and Investment Issues

Ethics and Globalization

Filters

Exam 3: Consumer Theories and Developing a Model

Consumer confidence is reported by the Conference Board and the University of Georgia Survey Research Center.

The degree to which individuals and families have economic adequacy and security is called __________.

In the U.S., women account for approximately what percentage of spending?

What percentage of Americans state that they have a religious affiliation?

Describe the scientific method consumer researchers use.

A plan or decision by government to act in a certain way or direction such as to keep products safe or open up competition is called __________.

What are the two parts of the environment? Briefly define each.

When Old Spice, a company that makes after -shave, antiperspirants, and deodorants, launched an Old Spice High Endurance body wash, it was an example of__________.

The Consumer Price Index (CPI)measures price each month of a fixed basket of 400 durable goods.

When millions of consumers make similar choices, this is called regional consumption.

Consumer durables are products bought by consumers that are expected to last how many years?

Briefly explain the theory of reasoned action.

Economists generally agree that consumers are rational and acquisitive.

The CPI is published by the Bureau of Labor Statistics.

Theories can be measured.

There is a downward trend in buying online.

The goal of business is to maximize profits.

It is estimated that what percentage of new products fail?

The __________shows how all the components including the consumers, markets, public policy, and media fit together.

The Consumer Expenditure Survey is collected from a national sample of 30,000 families and provides detailed information on spending habits.

Consumers in a Changing World

The Consumer Movement

Consumer Responsibilities, Redress, and Law

Government Protection, Nongovernmental Proconsumer Groups, and Media

Buying Process, Brands, and Product Development

Decision Making and the Influence of Advertising

Food and Beverage Issues

Health and Wellness Issues

Ownership, Safety and Repairs

The Internet and Identity Theft

Being a Better Consumer of Housing and Vehicles

Saving, Banking, Debt, and Credit Issues

Insurance and Investment Issues

Ethics and Globalization

Filters