Question 1

The BEST example of a product that experiences technological obsolescence is

Accepted Answer

A) a computer. 
B) groceries. 
C) clothing. 
D) a textbook. 
A) a computer. 
B) groceries. 
C) clothing. 
D) a textbook. A

Question 2

Price variation refers to when a single seller may charge different consumers different prices at different times for the same item.

Accepted Answer

A) True 
 B)False  True

Question 3

Taste influences advertising.

Accepted Answer

A) True 
 B)False  True

Question 4

Consumers use rules of thumb concerning price, time, and style to help them make decisions.

Accepted Answer

A) True 
 B)False

Question 5

Memorability is also called __________.

Accepted Answer

The answer of Memorability is also called __________....

Question 6

__________proposes that individuals vary in the extent to which they wish to be different.

Accepted Answer

The answer of __________proposes that individuals vary in the extent...

Question 7

If a face cream company claims that its product will improve a consumerʹs social life, this is an example of

Accepted Answer

A) branding. 
B) association. 
C) puffery. 
D) bait and switch. 
A) branding. 
B) association. 
C) puffery. 
D) bait and switch.

Question 8

Short phrases in advertising are called

Accepted Answer

A) jingles. 
B) slogans 
C) brands. 
D) taglines. 
A) jingles. 
B) slogans 
C) brands. 
D) taglines.

Question 9

The 80-20 rule is also known as the__________ .

Accepted Answer

The answer of The 80-20 rule is also known as...

Question 10

Good consumer decisions are hard to make because

Accepted Answer

A) consumers have become farther removed from the origin of products 
B) the number and complexity of products has increased 
C) time is limited 
D) all of the above 
A) consumers have become farther removed from the origin of products 
B) the number and complexity of products has increased 
C) time is limited 
D) all of the above

Question 11

Memorability or locking power calls on recognition and recall memory.

Accepted Answer

A) True 
 B)False

Question 12

Advertising is any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor.

Accepted Answer

A) True 
 B)False

Question 13

There comes a point when comparison shopping is not efficient.

Accepted Answer

A) True 
 B)False

Question 14

Effective advertising will have all of the following characteristics EXCEPT

Accepted Answer

A) attention grabbing power. 
B) memory. 
C) the ability to trade. 
D) exposure. 
A) attention grabbing power. 
B) memory. 
C) the ability to trade. 
D) exposure.

Question 15

A negative result from searching and making a poor choice is called a consumer payoff.

Accepted Answer

A) True 
 B)False

Question 16

Parkinsonʹs Law shows

Accepted Answer

A) elasticity of demand and consumption behavior. 
B) elasticity of quantity and consumption behavior. 
C) elasticity of time and consumption behavior. 
D) elasticity of price and consumption behavior. 
A) elasticity of demand and consumption behavior. 
B) elasticity of quantity and consumption behavior. 
C) elasticity of time and consumption behavior. 
D) elasticity of price and consumption behavior.

Question 17

Defined as any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor,__________ , is an important aspect of the consumer buying process.

Accepted Answer

The answer of Defined as any paid form of non-personal...

Question 18

Music in advertising is referred to as

Accepted Answer

A) slogans 
B) brands. 
C) taglines. 
D) jingles. 
A) slogans 
B) brands. 
C) taglines. 
D) jingles.

Question 19

When a person buys a candy bar at the check out counter without thinking of the cost, benefits, values, or needs, he has demonstrated

Accepted Answer

A) style. 
B) Parkinsonʹs Law. 
C) impulse buying. 
D) a secondary search. 
A) style. 
B) Parkinsonʹs Law. 
C) impulse buying. 
D) a secondary search.

Question 20

Direct mass mailings are highly effective.

Accepted Answer

A) True 
 B)False

The BEST example of a product that experiences technological obsolescence is

Price variation refers to when a single seller may charge different consumers different prices at different times for the same item.

Taste influences advertising.

Consumers use rules of thumb concerning price, time, and style to help them make decisions.

Memorability is also called __________.

__________proposes that individuals vary in the extent to which they wish to be different.

If a face cream company claims that its product will improve a consumerʹs social life, this is an example of

Short phrases in advertising are called

The 80-20 rule is also known as the__________ .

Good consumer decisions are hard to make because

Memorability or locking power calls on recognition and recall memory.

Advertising is any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor.

There comes a point when comparison shopping is not efficient.

Effective advertising will have all of the following characteristics EXCEPT

A negative result from searching and making a poor choice is called a consumer payoff.

Parkinsonʹs Law shows

Defined as any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor,__________ , is an important aspect of the consumer buying process.

Music in advertising is referred to as

When a person buys a candy bar at the check out counter without thinking of the cost, benefits, values, or needs, he has demonstrated

Direct mass mailings are highly effective.

Consumers in a Changing World

The Consumer Movement

Consumer Theories and Developing a Model

Consumer Responsibilities, Redress, and Law

Government Protection, Nongovernmental Proconsumer Groups, and Media

Buying Process, Brands, and Product Development

Food and Beverage Issues

Health and Wellness Issues

Ownership, Safety and Repairs

The Internet and Identity Theft

Being a Better Consumer of Housing and Vehicles

Saving, Banking, Debt, and Credit Issues

Insurance and Investment Issues

Ethics and Globalization

Filters

Exam 7: Decision Making and the Influence of Advertising

The BEST example of a product that experiences technological obsolescence is

Price variation refers to when a single seller may charge different consumers different prices at different times for the same item.

Taste influences advertising.

Consumers use rules of thumb concerning price, time, and style to help them make decisions.

Memorability is also called __________.

__________proposes that individuals vary in the extent to which they wish to be different.

If a face cream company claims that its product will improve a consumerʹs social life, this is an example of

Short phrases in advertising are called

The 80-20 rule is also known as the__________ .

Good consumer decisions are hard to make because

Memorability or locking power calls on recognition and recall memory.

Advertising is any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor.

There comes a point when comparison shopping is not efficient.

Effective advertising will have all of the following characteristics EXCEPT

A negative result from searching and making a poor choice is called a consumer payoff.

Parkinsonʹs Law shows

Defined as any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor,__________ , is an important aspect of the consumer buying process.

Music in advertising is referred to as

When a person buys a candy bar at the check out counter without thinking of the cost, benefits, values, or needs, he has demonstrated

Direct mass mailings are highly effective.

Consumers in a Changing World

The Consumer Movement

Consumer Theories and Developing a Model

Consumer Responsibilities, Redress, and Law

Government Protection, Nongovernmental Proconsumer Groups, and Media

Buying Process, Brands, and Product Development

Food and Beverage Issues

Health and Wellness Issues

Ownership, Safety and Repairs

The Internet and Identity Theft

Being a Better Consumer of Housing and Vehicles

Saving, Banking, Debt, and Credit Issues

Insurance and Investment Issues

Ethics and Globalization

Filters