Exam 17: Correlation and Regression
Exam 1: Introduction to Marketing71 Questions
Exam 2: Defining the Marketing Research73 Questions
Exam 3: Research Design89 Questions
Exam 4: Exploratory Research Design81 Questions
Exam 5: Exploratory Research Design101 Questions
Exam 6: Descriptive Research Design80 Questions
Exam 7: Causal Research Design109 Questions
Exam 8: Measurement and Scaling80 Questions
Exam 9: Measurement and Scaling113 Questions
Exam 10: Questionnaire and Form113 Questions
Exam 11: Sampling: Design and94 Questions
Exam 12: Sampling: Final and Initial66 Questions
Exam 13: Fieldwork54 Questions
Exam 14: Data Preparation123 Questions
Exam 15: Frequency Distribution, Crosstabulation, and Hypothesis154 Questions
Exam 16: Analysis of Variance and83 Questions
Exam 17: Correlation and Regression91 Questions
Exam 18: Discriminant and Logit59 Questions
Exam 19: Factor Analysis70 Questions
Exam 20: Cluster Analysis71 Questions
Exam 21: Multidimensional Scaling and111 Questions
Exam 22: Structural Equation Modeling89 Questions
Exam 23: Report Preparation and73 Questions
Exam 24: International Marketing73 Questions
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Which statement is not true about the constant b in the bivariate regression equation Y^ i = a + bXi?
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(Multiple Choice)
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Correct Answer:
C
Both r and r2 are symmetric measures of association. In other words, the correlation of X and Y is the same as the correlation of Y and X.
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(True/False)
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Correct Answer:
True
is a procedure for deriving a mathematical relationship, in the form of an equation, between a single metric dependent variable and a single metric independent variable.
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(Multiple Choice)
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Correct Answer:
D
In regression with dummy variables, the predicted Y^ for each category is the mean of Y for each category.
(True/False)
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In multiple regression, if the overall null hypothesis is rejected, we know which specific coefficients (þis) are nonzero.
(True/False)
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The formula for the coefficient of determination is r2 = SSreg/ SSy.
(True/False)
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variables may be used as predictors or independent variables by coding them as dummy variables.
(Multiple Choice)
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The vertical distance from a point to the regression line is the squared error, e2.
(True/False)
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When determining the correlation coefficient, r, it does matter which variable is considered to be the dependent variable and which is the independent.
(True/False)
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If an examination of the residuals indicates that the assumptions underlying linear regression are not met, the researcher can transform the variables in an attempt to satisfy the assumptions.
(True/False)
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The is a measure of the association between two variables after controlling or adjusting for the effects of one or more additional variables.
(Multiple Choice)
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The product moment correlation, r2, is an index used to determine whether a linear, or
straight- line, relationship exists between X and Y. It indicates the degree to which the variation in one variable, X, is related to the variation in another variable, Y.
(True/False)
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The statistical significance of the linear relationship between X and Y may be tested by examining the hypotheses: H0: fi1 × 0; H1: fi1 = 0.
(True/False)
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The product moment correlation helps us determine the strength of the association between two metric variables. Regression analysis helps us determine which variables cause a change in other variables.
(True/False)
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A partial correlation coefficient measures the association between two variables after controlling for or adjusting for the effects of one or more additional variables.
(True/False)
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A technique for fitting a straight line to a scattergram by minimizing the square of the vertical distances of all the points from the line is known as the _ .
(Multiple Choice)
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If a variable explains a significant proportion of the residual variation, it should be considered for inclusion in the regression equation.
(True/False)
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