Question 1

Respondents that are unwilling to give responses should be given aids such as pictures, maps, and descriptions to help them articulate their responses.

Accepted Answer

A) True 
 B)False  False

Question 2

A standardized questionnaire or form will ensure comparability of the data, increase speed and accuracy of recording, and facilitate data processing.

Accepted Answer

A) True 
 B)False  True

Question 3

The information that is of the most importance to the research project and should be obtained first is .

Accepted Answer

A)  qualifying information 
B)  identification information 
C)  basic information 
D)  classification information 
A)  qualifying information 
B)  identification information 
C)  basic information 
D)  classification information C

Question 4

Choosing question structure is probably the most difficult task in developing a questionnaire.

Accepted Answer

A) True 
 B)False

Question 5

A questionnaire is a major source of response error.

Accepted Answer

A) True 
 B)False

Question 6

The great weakness of questionnaire design is lack of _ .

Accepted Answer

A)  theory 
B)  consensus 
C)  precision 
D)  accuracy 
A)  theory 
B)  consensus 
C)  precision 
D)  accuracy

Question 7

The questionnaire or research instrument should be biased in terms of the country in which it will be used.

Accepted Answer

A) True 
 B)False

Question 8

Observational forms and questionnaires require adequate pretesting.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements are true concerning questionnaire design for international marketing research?

Accepted Answer

A)  It is desirable to have two or more simple questions rather than a single complex question. 
B)  Unstructured or open- ended questions should be used with caution in countries with high illiteracy rates. 
C)  The questionnaire may have to be suitable for administration by more than one method. 
D)  All of the above statements are true. 
A)  It is desirable to have two or more simple questions rather than a single complex question. 
B)  Unstructured or open- ended questions should be used with caution in countries with high illiteracy rates. 
C)  The questionnaire may have to be suitable for administration by more than one method. 
D)  All of the above statements are true.

Question 10

When developing questions, the researcher should avoid leading questions like "What is your favorite brand of toothpaste?"

Accepted Answer

A) True 
 B)False

Question 11

Discuss at least three things that the researcher who is developing a questionnaire can do to increase the willingness of the respondent to answer.

Accepted Answer

Using the following techniques may encou

Question 12

"Is the respondent informed?" and "Can the respondent remember?" and "Can the respondent articulate?" are all questions asked in the stage of the questionnaire design process.

Accepted Answer

A)  overcoming inability to answer 
B)  overcoming unwillingness to answer 
C)  specify the type of interviewing method 
D)  choosing question wording 
A)  overcoming inability to answer 
B)  overcoming unwillingness to answer 
C)  specify the type of interviewing method 
D)  choosing question wording

Question 13

Omission, telescoping, and creation are errors that may occur if the respondent has a problem remembering the information asked in the questionnaire.

Accepted Answer

A) True 
 B)False

Question 14

Typically, a questionnaire is only one element of a data- collection package that might also include all of the following except .

Accepted Answer

A)  communication aids 
B)  fieldwork procedures 
C)  some reward 
D)  a data code book 
A)  communication aids 
B)  fieldwork procedures 
C)  some reward 
D)  a data code book

Question 15

Which of the following practices should be avoided when reproducing the questionnaire?

Accepted Answer

A)  If the printed questionnaire runs to several pages, it should take the form of a booklet. 
B)  Sideways formatting and splitting should be done to conserve space. 
C)  Surveys directed at different respondent groups can be reproduced on different colored paper. 
D)  Directions or instructions should be placed as close to the questions as possible. 
A)  If the printed questionnaire runs to several pages, it should take the form of a booklet. 
B)  Sideways formatting and splitting should be done to conserve space. 
C)  Surveys directed at different respondent groups can be reproduced on different colored paper. 
D)  Directions or instructions should be placed as close to the questions as possible.

Question 16

If you are deciding between personal interviews or computer- assisted interviewing, you are at which step of the questionnaire design process?

Accepted Answer

A)  Specify the type of interviewing method. 
B)  Determine the content of individual questions. 
C)  Eliminate bugs by pretesting. 
D)  Arrange the questions in proper order. 
A)  Specify the type of interviewing method. 
B)  Determine the content of individual questions. 
C)  Eliminate bugs by pretesting. 
D)  Arrange the questions in proper order.

Question 17

Respondents exhibiting order or position bias tend to check the first or last statement in a list.

Accepted Answer

A) True 
 B)False

Question 18

Dichotomous questions cannot have neutral alternatives such as "don't know" or "no opinion."

Accepted Answer

A) True 
 B)False

Question 19

Which of the following statements is not an advantage of unstructured questions?

Accepted Answer

A)  Implicitly, unstructured questions give extra weight to respondents who are more articulate. 
B)  Unstructured questions have a much less biasing influence on response than structured questions. 
C)  Unstructured questions are good as first questions on a topic. 
D)  Unstructured questions are useful in exploratory research. 
A)  Implicitly, unstructured questions give extra weight to respondents who are more articulate. 
B)  Unstructured questions have a much less biasing influence on response than structured questions. 
C)  Unstructured questions are good as first questions on a topic. 
D)  Unstructured questions are useful in exploratory research.

Question 20

When developing a questionnaire, to ensure that the information obtained fully addresses all components of the problem, the researcher should _ .

Accepted Answer

A)  prepare a set of dummy tables 
B)  review components of the problem and the approach 
C)  have a clear idea of the target population 
D)  all of the above 
A)  prepare a set of dummy tables 
B)  review components of the problem and the approach 
C)  have a clear idea of the target population 
D)  all of the above

Exam 10: Questionnaire and Form

Respondents that are unwilling to give responses should be given aids such as pictures, maps, and descriptions to help them articulate their responses.

A standardized questionnaire or form will ensure comparability of the data, increase speed and accuracy of recording, and facilitate data processing.

The information that is of the most importance to the research project and should be obtained first is .

Choosing question structure is probably the most difficult task in developing a questionnaire.

A questionnaire is a major source of response error.

The great weakness of questionnaire design is lack of _ .

The questionnaire or research instrument should be biased in terms of the country in which it will be used.

Observational forms and questionnaires require adequate pretesting.

Which of the following statements are true concerning questionnaire design for international marketing research?

When developing questions, the researcher should avoid leading questions like "What is your favorite brand of toothpaste?"

Discuss at least three things that the researcher who is developing a questionnaire can do to increase the willingness of the respondent to answer.

"Is the respondent informed?" and "Can the respondent remember?" and "Can the respondent articulate?" are all questions asked in the stage of the questionnaire design process.

Omission, telescoping, and creation are errors that may occur if the respondent has a problem remembering the information asked in the questionnaire.

Typically, a questionnaire is only one element of a data- collection package that might also include all of the following except .

Which of the following practices should be avoided when reproducing the questionnaire?

If you are deciding between personal interviews or computer- assisted interviewing, you are at which step of the questionnaire design process?

Respondents exhibiting order or position bias tend to check the first or last statement in a list.

Dichotomous questions cannot have neutral alternatives such as "don't know" or "no opinion."

Which of the following statements is not an advantage of unstructured questions?

When developing a questionnaire, to ensure that the information obtained fully addresses all components of the problem, the researcher should _ .

Introduction to Marketing

Defining the Marketing Research

Research Design

Exploratory Research Design

Exploratory Research Design

Descriptive Research Design

Causal Research Design

Measurement and Scaling

Measurement and Scaling

Sampling: Design and

Sampling: Final and Initial

Fieldwork

Data Preparation

Frequency Distribution, Crosstabulation, and Hypothesis

Analysis of Variance and

Correlation and Regression

Discriminant and Logit

Factor Analysis

Cluster Analysis

Multidimensional Scaling and

Structural Equation Modeling

Report Preparation and

International Marketing

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