Exam 1: The Concept of Strategy

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The reason that a firm's realized strategy diverges from its intended strategy is because strategy making is,to a great extent,an emergent process.

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According to Henry Mintzberg,firm strategy should be formulated by top management through rational deliberation utilizing all available data.

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If a firm can devise a brilliant strategy,it will be successful irrespective of how effectively it is implemented.

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Military strategy and business strategy differ in that:

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In the large,complex firm,two main levels of strategy can be distinguished: corporate strategy and business (or competitive)strategy.

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