Question 1

Global service strategies include all but one of the following:

Accepted Answer

A)  Exporting services 
B)  Following your customers 
C)  Beating-the-clock 
D)  Service offshoring 
A)  Exporting services 
B)  Following your customers 
C)  Beating-the-clock 
D)  Service offshoring A

Question 2

When franchising which one of the following is not a benefit to the franchiser?

Accepted Answer

A)  Proven business 
B)  Rapid expansion 
C)  Right to dictate conditions 
D)  Fees from the franchisee 
A)  Proven business 
B)  Rapid expansion 
C)  Right to dictate conditions 
D)  Fees from the franchisee A

Question 3

"Hiring local personnel" addresses the labor intensity factor in the ________ global service strategy.

Accepted Answer

A)  multicountry expansion 
B)  following your customers 
C)  service offshoring 
D)  beating the clock 
A)  multicountry expansion 
B)  following your customers 
C)  service offshoring 
D)  beating the clock B

Question 4

Communication is included in the five C' s of strategic planning.

Accepted Answer

A) True 
 B)False

Question 5

Network development is a consideration in the decision to plan a multinational service.

Accepted Answer

A) True 
 B)False

Question 6

Franchising usually is used when developing a focused network.

Accepted Answer

A) True 
 B)False

Question 7

Consumers develop expectations for a low divergent set of products and services from franchises.

Accepted Answer

A) True 
 B)False

Question 8

What is the principal reason that service trade receives low priority at WTO meetings?

Accepted Answer

A)  Controlling service trade is difficult. 
B)  Governments are more concerned with trade in manufactured products. 
C)  Service trade is an insignificant factor in international trade. 
D)  Tariffs cannot be applied to services. 
A)  Controlling service trade is difficult. 
B)  Governments are more concerned with trade in manufactured products. 
C)  Service trade is an insignificant factor in international trade. 
D)  Tariffs cannot be applied to services.

Question 9

Which of the following is not one of Kenichi Ohmae's five "Cs" of strategic planning in a borderless world economy?

Accepted Answer

A)  Competitors 
B)  Creativity 
C)  Company 
D)  Country 
A)  Competitors 
B)  Creativity 
C)  Company 
D)  Country

Question 10

All of the following are benefits of a multisite type of expansion except:

Accepted Answer

A)  ability to reach a mass market quickly. 
B)  reduced financial risk from local economic downturn. 
C)  preemption of competitors by capturing premium locations. 
D)  retention of control. 
A)  ability to reach a mass market quickly. 
B)  reduced financial risk from local economic downturn. 
C)  preemption of competitors by capturing premium locations. 
D)  retention of control.

Question 11

The disadvantage of concentric diversification is that it does not allow for economies of scale.

Accepted Answer

A) True 
 B)False

Question 12

Concentric diversification is a means of ensuring rapid market growth.

Accepted Answer

A) True 
 B)False

Question 13

Rapid growth with investment capital from franchisers is the main objective of franchising.

Accepted Answer

A) True 
 B)False

Question 14

A family restaurant is an example of a focused service.

Accepted Answer

A) True 
 B)False

Question 15

A relatively recent concept that refers to the movement of new products through existing distribution channels is called:

Accepted Answer

A)  economies of scale. 
B)  economies of scope. 
C)  diversification. 
D)  micromarketing. 
A)  economies of scale. 
B)  economies of scope. 
C)  diversification. 
D)  micromarketing.

Question 16

The "cookie-cutter" concept best describes which expansion strategy?

Accepted Answer

A)  Focused service 
B)  Clustered service 
C)  Focused network 
D)  Diversified network 
A)  Focused service 
B)  Clustered service 
C)  Focused network 
D)  Diversified network

Question 17

When franchising, which of the following is not an issue for the franchisee?

Accepted Answer

A)  Establishing a brand 
B)  Franchise contract 
C)  Degree of discretion 
D)  Conflict resolution 
A)  Establishing a brand 
B)  Franchise contract 
C)  Degree of discretion 
D)  Conflict resolution

Question 18

A diversified network is not feasible with complex services.

Accepted Answer

A) True 
 B)False

Question 19

American Express is an example of a firm that has a multisite, multiservice expansion strategy.

Accepted Answer

A) True 
 B)False

Question 20

From the standpoint of the franchiser, decision-making autonomy is not a benefit of franchising.

Accepted Answer

A) True 
 B)False

Global service strategies include all but one of the following:

When franchising which one of the following is not a benefit to the franchiser?

"Hiring local personnel" addresses the labor intensity factor in the ________ global service strategy.

Communication is included in the five C' s of strategic planning.

Network development is a consideration in the decision to plan a multinational service.

Franchising usually is used when developing a focused network.

Consumers develop expectations for a low divergent set of products and services from franchises.

What is the principal reason that service trade receives low priority at WTO meetings?

Which of the following is not one of Kenichi Ohmae's five "Cs" of strategic planning in a borderless world economy?

All of the following are benefits of a multisite type of expansion except:

The disadvantage of concentric diversification is that it does not allow for economies of scale.

Concentric diversification is a means of ensuring rapid market growth.

Rapid growth with investment capital from franchisers is the main objective of franchising.

A family restaurant is an example of a focused service.

A relatively recent concept that refers to the movement of new products through existing distribution channels is called:

The "cookie-cutter" concept best describes which expansion strategy?

When franchising, which of the following is not an issue for the franchisee?

A diversified network is not feasible with complex services.

American Express is an example of a firm that has a multisite, multiservice expansion strategy.

From the standpoint of the franchiser, decision-making autonomy is not a benefit of franchising.

The Service Economy

Service Strategy

The Service Encounter

Supporting Facility and Process Flows

Service Quality

Process Improvement

Service Facility Location

Service Supply Relationships

Managing Capacity and Demand

Managing Waiting Lines

Capacity Planning and Queuing Models

Forecasting Demand for Services

Managing Service Inventory

Managing Service Projects

Filters

Exam 10: Globalization of Services

Global service strategies include all but one of the following:

When franchising which one of the following is not a benefit to the franchiser?

"Hiring local personnel" addresses the labor intensity factor in the ________ global service strategy.

Communication is included in the five C' s of strategic planning.

Network development is a consideration in the decision to plan a multinational service.

Franchising usually is used when developing a focused network.

Consumers develop expectations for a low divergent set of products and services from franchises.

What is the principal reason that service trade receives low priority at WTO meetings?

Which of the following is not one of Kenichi Ohmae's five "Cs" of strategic planning in a borderless world economy?

All of the following are benefits of a multisite type of expansion except:

The disadvantage of concentric diversification is that it does not allow for economies of scale.

Concentric diversification is a means of ensuring rapid market growth.

Rapid growth with investment capital from franchisers is the main objective of franchising.

A family restaurant is an example of a focused service.

A relatively recent concept that refers to the movement of new products through existing distribution channels is called:

The "cookie-cutter" concept best describes which expansion strategy?

When franchising, which of the following is not an issue for the franchisee?

A diversified network is not feasible with complex services.

American Express is an example of a firm that has a multisite, multiservice expansion strategy.

From the standpoint of the franchiser, decision-making autonomy is not a benefit of franchising.

The Service Economy

Service Strategy

The Service Encounter

Supporting Facility and Process Flows

Service Quality

Process Improvement

Service Facility Location

Service Supply Relationships

Managing Capacity and Demand

Managing Waiting Lines

Capacity Planning and Queuing Models

Forecasting Demand for Services

Managing Service Inventory

Managing Service Projects

Filters