Question 1

Which of the following is a stage of the new-product development process where customers are exposed to a new product idea for the first time?

Accepted Answer

A)  Screening 
B)  Concept testing 
C)  Business analysis 
D)  Product development 
E)  Test marketing 
A)  Screening 
B)  Concept testing 
C)  Business analysis 
D)  Product development 
E)  Test marketing

Question 2

The product development stage of the new-product development process determines the technical feasibility of producing a new product.

Accepted Answer

A) True 
 B)False

Question 3

The phase of the new-product development process in which a small sample of potential buyers is presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding a product is called:

Accepted Answer

A)  concept testing. 
B)  customer response testing. 
C)  idea analysis. 
D)  test marketing. 
E)  screening. 
A)  concept testing. 
B)  customer response testing. 
C)  idea analysis. 
D)  test marketing. 
E)  screening.

Question 4

Sony's design of its new large-screen television set with smoked-glass control panel cover and other visual changes would be classified as a(n) modification; changes to make the TV's remote easier to use would be classified as a(n) modification.

Accepted Answer

A)  functional; aesthetic 
B)  aesthetic; functional 
C)  functional; quality 
D)  quality; aesthetic 
E)  quality; functional 
A)  functional; aesthetic 
B)  aesthetic; functional 
C)  functional; quality 
D)  quality; aesthetic 
E)  quality; functional

Question 5

The business analysis phase of the new-product development process provides a tentative sketch of a product's profitability.

Accepted Answer

A) True 
 B)False

Question 6

All products-whether goods, services, or ideas-are to some extent intangible.

Accepted Answer

A) True 
 B)False

Question 7

The supply and demand of a service can be balanced by keeping the service price inflexible regardless of the time of day, week, or year.

Accepted Answer

A) True 
 B)False

Question 8

The characteristic of a service denotes the fact that production and consumption of the service occur simultaneously.

Accepted Answer

A)  intangibility 
B)  heterogeneity 
C)  customer contact 
D)  perishability 
E)  inseparability 
A)  intangibility 
B)  heterogeneity 
C)  customer contact 
D)  perishability 
E)  inseparability

Question 9

Because of inseparability of services, customers expect a service to be provided in a particular way by a specific individual.

Accepted Answer

A) True 
 B)False

Question 10

Describe product positioning. List and explain the bases for positioning.

Accepted Answer

Product positioning refers to the decisi

Question 11

A is responsible for marketing a product, product line, or several distinct products in an interrelated group within an organization.

Accepted Answer

A)  venture team 
B)  brand manager 
C)  facilities manager 
D)  product manager 
E)  line manager 
A)  venture team 
B)  brand manager 
C)  facilities manager 
D)  product manager 
E)  line manager

Question 12

Marketing channels for services are:

Accepted Answer

A)  complex and multifaceted. 
B)  characterized by fewer than two intermediaries. 
C)  dependent on the geographical location of consumers. 
D)  determined by customers. 
E)  direct from provider to customer. 
A)  complex and multifaceted. 
B)  characterized by fewer than two intermediaries. 
C)  dependent on the geographical location of consumers. 
D)  determined by customers. 
E)  direct from provider to customer.

Question 13

Amanda is a masseuse at a massage parlor. The fact that the first massage she gives each day is better than the last massage, demonstrates the

Accepted Answer

A)  heterogeneity 
B)  customer contact aspect 
C)  intangibility 
D)  inseparability 
E)  perishability 
A)  heterogeneity 
B)  customer contact aspect 
C)  intangibility 
D)  inseparability 
E)  perishability

Question 14

Schwinn has developed a new bicycle that has the strongest and lightest-weight frame of any bicycle outside of those made for racing. Furthermore, Schwinn has added several new features to its bike that are attractive to individuals who work as "bike messengers" in large, urban cities. Since no other company makes a bike that has these specific attributes, Schwinn is creating a:

Accepted Answer

A)  commercialization. 
B)  brand extension. 
C)  product line. 
D)  product position. 
E)  product differentiation. 
A)  commercialization. 
B)  brand extension. 
C)  product line. 
D)  product position. 
E)  product differentiation.

Question 15

The intangible nature of services often leads customers to rely on price as an indicator of quality.

Accepted Answer

A) True 
 B)False

Question 16

Many services base their success on building a group of satisfied customers who use their services repeatedly over time. This critical component of success is referred to as:

Accepted Answer

A)  partnerships. 
B)  heterogeneity. 
C)  inseparable clientele. 
D)  perishability. 
E)  client-based relationships. 
A)  partnerships. 
B)  heterogeneity. 
C)  inseparable clientele. 
D)  perishability. 
E)  client-based relationships.

Question 17

Estimates of sales are an important component of the business analysis stage of the new-product development process.

Accepted Answer

A) True 
 B)False

Question 18

Both brand and product managers operate cross-functionally in an organization.

Accepted Answer

A) True 
 B)False

Question 19

Demand-based pricing is most closely related to the of services.

Accepted Answer

A)  perishability 
B)  intangibility 
C)  heterogeneity 
D)  customer contact aspect 
E)  inseparability 
A)  perishability 
B)  intangibility 
C)  heterogeneity 
D)  customer contact aspect 
E)  inseparability

Question 20

Which of the following best illustrates a high-contact service?

Accepted Answer

A)  Appliance repair 
B)  Newspaper delivery 
C)  Tax preparation 
D)  Dry cleaning 
E)  Plastic surgery 
A)  Appliance repair 
B)  Newspaper delivery 
C)  Tax preparation 
D)  Dry cleaning 
E)  Plastic surgery

Which of the following is a stage of the new-product development process where customers are exposed to a new product idea for the first time?

The product development stage of the new-product development process determines the technical feasibility of producing a new product.

The phase of the new-product development process in which a small sample of potential buyers is presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding a product is called:

Sony's design of its new large-screen television set with smoked-glass control panel cover and other visual changes would be classified as a(n) modification; changes to make the TV's remote easier to use would be classified as a(n) modification.

The business analysis phase of the new-product development process provides a tentative sketch of a product's profitability.

All products-whether goods, services, or ideas-are to some extent intangible.

The supply and demand of a service can be balanced by keeping the service price inflexible regardless of the time of day, week, or year.

The characteristic of a service denotes the fact that production and consumption of the service occur simultaneously.

Because of inseparability of services, customers expect a service to be provided in a particular way by a specific individual.

Describe product positioning. List and explain the bases for positioning.

A is responsible for marketing a product, product line, or several distinct products in an interrelated group within an organization.

Marketing channels for services are:

Amanda is a masseuse at a massage parlor. The fact that the first massage she gives each day is better than the last massage, demonstrates the

The intangible nature of services often leads customers to rely on price as an indicator of quality.

Many services base their success on building a group of satisfied customers who use their services repeatedly over time. This critical component of success is referred to as:

Estimates of sales are an important component of the business analysis stage of the new-product development process.

Both brand and product managers operate cross-functionally in an organization.

Demand-based pricing is most closely related to the of services.

Which of the following best illustrates a high-contact service?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product, Branding, and Packaging Concepts

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 11: Developing and Managing Goods and Services

Which of the following is a stage of the new-product development process where customers are exposed to a new product idea for the first time?

The product development stage of the new-product development process determines the technical feasibility of producing a new product.

The phase of the new-product development process in which a small sample of potential buyers is presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding a product is called:

Sony's design of its new large-screen television set with smoked-glass control panel cover and other visual changes would be classified as a(n) modification; changes to make the TV's remote easier to use would be classified as a(n) modification.

The business analysis phase of the new-product development process provides a tentative sketch of a product's profitability.

All products-whether goods, services, or ideas-are to some extent intangible.

The supply and demand of a service can be balanced by keeping the service price inflexible regardless of the time of day, week, or year.

The characteristic of a service denotes the fact that production and consumption of the service occur simultaneously.

Because of inseparability of services, customers expect a service to be provided in a particular way by a specific individual.

Describe product positioning. List and explain the bases for positioning.

A is responsible for marketing a product, product line, or several distinct products in an interrelated group within an organization.

Marketing channels for services are:

Amanda is a masseuse at a massage parlor. The fact that the first massage she gives each day is better than the last massage, demonstrates the

The intangible nature of services often leads customers to rely on price as an indicator of quality.

Many services base their success on building a group of satisfied customers who use their services repeatedly over time. This critical component of success is referred to as:

Estimates of sales are an important component of the business analysis stage of the new-product development process.

Both brand and product managers operate cross-functionally in an organization.

Demand-based pricing is most closely related to the of services.

Which of the following best illustrates a high-contact service?

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product, Branding, and Packaging Concepts

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters