Exam 4: Understanding Your Audience

Differentiate between attitudes and beliefs.

Our tendency to like things to be orderly and to see lines and movement where none exist is attributed to the Gestalt principle of _____.

Part of the solution to grasp the readers' attention in business writing lies in your ability to help the reader select the key point or bit of information that will lead to "_____" instead of "no, thanks."

If you are talking to a friend on your cellphone and the connection breaks up for a few seconds, you may miss some words, but you can grasp the main idea by automatically guessing what was said. This is an example of the principle of _____.

What is selection? Why is it important?

One of the Gestalt principles, _____, refers to drawing connections between things that occur in sequence.

_____ involves stimulation from outside of one's self.

One of the Gestalt principles, _____, refers to emphasis on a single item that stands out from its surroundings.

What are the attributes that influence our perceptions?

What does mutuality involve?

Audience expectations can be summarized as the need to be fair to your audience.

What are the three parts of selection?

As a business communicator, your goal is to help the audience connect the dots in a way to provide alternative solutions to the audience.

One of the Gestalt principles, _____, refers to noting ways in which concepts or objects are alike.

The attributes that cause people to perceive things differently are known as ???_____.

What constitutes honesty in communication?

Is there any difference between hearing and listening?

Discuss the role of values in our self-concept.

_____ refers to the unified whole.

Your self-concept is composed of two main elements: _____ and _____.