Exam 4: Understanding Your Audience

Paying attention to both the actual words and for other clues to meaning, such as tone of voice is an example of passive listening.

Cooley's _____ reinforces how we look to others and how they view us, treat us and interact with us to gain insight of our own identity.

Describe Gestalt principles of organization.

How do demographic traits apply to communication?

List some of the Gestalt principles.

What is reciprocity?

_____ is both information we choose to pay attention to and information that we choose to ignore, or that is unavailable to us.

Unlike beliefs, our values may be based on empirical research or rational thinking.

A nonjudgmental speaker searches for common ground and understanding with his or her audience, establishing this space and building on it throughout the speech.

People use conventions to guide them every day.

Mutual respect and understanding are built one conversation at a time.

A _____ communicator is open-minded, and able to accept ideas that may be strongly opposed to his or her own beliefs and values.

Fairness involves _____ for the audience and individual members.

Gestalt principles may be applied only to images or objects.

List six ways suggested by Seiler and Beall to improve perceptions of our audience.

Our attitudes, beliefs, and values about the world constitute our perceptual _____.

_____ stimuli are those that arise from within one's self.

_____ involves focusing on one stimulus.

Which of the following statements is not one of the principles observed by Robert Rosenthal while studying the interaction between expectations and performance?

To undergo a change in values, a person may need to undergo a transformative life experience.