Question 1

Strategy implementation affects top and middle managers but not lower-level employees.

Accepted Answer

A) True 
 B)False

Question 2

Information collection, retrieval, and storage can be used to create competitive advantages in ways such as

Accepted Answer

A)  cross-selling to customers. 
B)  monitoring suppliers. 
C)  keeping managers and employees informed. 
D)  coordinating activities among divisions. 
E)  all of the above 
A)  cross-selling to customers. 
B)  monitoring suppliers. 
C)  keeping managers and employees informed. 
D)  coordinating activities among divisions. 
E)  all of the above

Question 3

Which element in the projected income statement CANNOT be forecasted using the percentage-of-sales method?

Accepted Answer

A)  Cost of goods sold 
B)  Selling expense 
C)  Administrative expense 
D)  Interest expense 
E)  All of these items can be forecasted using the percentage-of-sales method. 
A)  Cost of goods sold 
B)  Selling expense 
C)  Administrative expense 
D)  Interest expense 
E)  All of these items can be forecasted using the percentage-of-sales method.

Question 4

If an initial stock issuance is $800,000, what would be the expected cost paid to lawyers, accountants, and underwriters, based on the average for IPOs in this range?

Accepted Answer

A)  $20,000 
B)  $40,000 
C)  $80,000 
D)  $200,000 
E)  $400,000 
A)  $20,000 
B)  $40,000 
C)  $80,000 
D)  $200,000 
E)  $400,000

Question 5

What are ideal points on perceptual maps? Explain their relation to market segments and demand voids.

Accepted Answer

Perceptual maps may display consumers' i

Question 6

According to research, the most successful new product companies use a research and development strategy that ties internal strengths to external opportunities and is linked with objectives.

Accepted Answer

A) True 
 B)False

Question 7

It is generally not recommended for companies with less than $10 million in sales to go public.

Accepted Answer

A) True 
 B)False

Question 8

A projected financial analysis can be used to forecast the impact of various implementation decisions.

Accepted Answer

A) True 
 B)False

Question 9

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

Accepted Answer

A) True 
 B)False

Question 10

A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.

Accepted Answer

A) True 
 B)False

Question 11

The cash account is used as the plug figure in projected balance sheets.

Accepted Answer

A) True 
 B)False

Question 12

Increased costs are a disadvantage of a good information system.

Accepted Answer

A) True 
 B)False

Question 13

A current trend in R&D management involves the lifting of the veil of secrecy whereby firms, even major competitors, are joining forces to develop new products.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is true about two different market segments?

Accepted Answer

A)  They can usually be served with the same marketing strategy. 
B)  They usually require different marketing strategies. 
C)  They are always in different geographic locations. 
D)  They are usually interchangeable. 
E)  All of the above 
A)  They can usually be served with the same marketing strategy. 
B)  They usually require different marketing strategies. 
C)  They are always in different geographic locations. 
D)  They are usually interchangeable. 
E)  All of the above

Question 15

R&D policies can enhance strategy implementation efforts to emphasize product or process improvements.

Accepted Answer

A) True 
 B)False

Question 16

Explain the important issues involved in deciding whether to go public, i.e., a private firm considering becoming a public firm. Include cost estimates, advantages and disadvantages.

Accepted Answer

Going public is not recommended for comp

Question 17

An example of a marketing decision is whether or not to limit the share of business done with a single customer.

Accepted Answer

A) True 
 B)False

Question 18

Editorial content and advertising content are increasingly being mixed on blogs.

Accepted Answer

A) True 
 B)False

Question 19

What is the most widely used technique for determining the best combination of debt and stock?

Accepted Answer

A)  Debt-to-stock ratio 
B)  Earnings per share/earnings before interest and taxes analysis 
C)  Gross profit analysis 
D)  Capital asset pricing model 
E)  Present value analysis 
A)  Debt-to-stock ratio 
B)  Earnings per share/earnings before interest and taxes analysis 
C)  Gross profit analysis 
D)  Capital asset pricing model 
E)  Present value analysis

Question 20

There are five component variables in the marketing mix: product, place, promotion, price, and people.

Accepted Answer

A) True 
 B)False

Strategy implementation affects top and middle managers but not lower-level employees.

Information collection, retrieval, and storage can be used to create competitive advantages in ways such as

Which element in the projected income statement CANNOT be forecasted using the percentage-of-sales method?

If an initial stock issuance is $800,000, what would be the expected cost paid to lawyers, accountants, and underwriters, based on the average for IPOs in this range?

What are ideal points on perceptual maps? Explain their relation to market segments and demand voids.

According to research, the most successful new product companies use a research and development strategy that ties internal strengths to external opportunities and is linked with objectives.

It is generally not recommended for companies with less than $10 million in sales to go public.

A projected financial analysis can be used to forecast the impact of various implementation decisions.

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.

The cash account is used as the plug figure in projected balance sheets.

Increased costs are a disadvantage of a good information system.

A current trend in R&D management involves the lifting of the veil of secrecy whereby firms, even major competitors, are joining forces to develop new products.

Which of the following is true about two different market segments?

R&D policies can enhance strategy implementation efforts to emphasize product or process improvements.

Explain the important issues involved in deciding whether to go public, i.e., a private firm considering becoming a public firm. Include cost estimates, advantages and disadvantages.

An example of a marketing decision is whether or not to limit the share of business done with a single customer.

Editorial content and advertising content are increasingly being mixed on blogs.

What is the most widely used technique for determining the best combination of debt and stock?

There are five component variables in the marketing mix: product, place, promotion, price, and people.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Strategy Review, Evaluation, and Control

Business Ethics, Social Responsibility, and Environmental Sustainability

Global and International Issues

Filters

Exam 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Strategy implementation affects top and middle managers but not lower-level employees.

Information collection, retrieval, and storage can be used to create competitive advantages in ways such as

Which element in the projected income statement CANNOT be forecasted using the percentage-of-sales method?

If an initial stock issuance is $800,000, what would be the expected cost paid to lawyers, accountants, and underwriters, based on the average for IPOs in this range?

What are ideal points on perceptual maps? Explain their relation to market segments and demand voids.

According to research, the most successful new product companies use a research and development strategy that ties internal strengths to external opportunities and is linked with objectives.

It is generally not recommended for companies with less than $10 million in sales to go public.

A projected financial analysis can be used to forecast the impact of various implementation decisions.

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

A major effort in R&D may be very risky if technology is changing rapidly and the market is growing slowly.

The cash account is used as the plug figure in projected balance sheets.

Increased costs are a disadvantage of a good information system.

A current trend in R&D management involves the lifting of the veil of secrecy whereby firms, even major competitors, are joining forces to develop new products.

Which of the following is true about two different market segments?

R&D policies can enhance strategy implementation efforts to emphasize product or process improvements.

Explain the important issues involved in deciding whether to go public, i.e., a private firm considering becoming a public firm. Include cost estimates, advantages and disadvantages.

An example of a marketing decision is whether or not to limit the share of business done with a single customer.

Editorial content and advertising content are increasingly being mixed on blogs.

What is the most widely used technique for determining the best combination of debt and stock?

There are five component variables in the marketing mix: product, place, promotion, price, and people.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Strategy Review, Evaluation, and Control

Business Ethics, Social Responsibility, and Environmental Sustainability

Global and International Issues

Filters