Exam 4: The Internal Assessment

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What category of ratios measures how effectively a firm can maintain its economic position in the growth of the economy and industry?

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E

________ become(s)________ only when evaluated, filtered, condensed, analyzed, and organized for a specific purpose, problem, individual, or time.

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C

What marketing function includes test marketing?

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D

The total assets turnover ratio is calculated by dividing sales by fixed assets.

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Metaphors are handed-down narratives of some wonderful event that are based on history but have been embellished with fictional detail.

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According to James Van Horne the basic decision areas of finance are: the investment decision, the financing decision, and the dividend decision.

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The Internal Factor Evaluation Matrix should use a total of 20 internal factors.

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Established companies are coming to realize that their next generation of potential customers spends more time online than watching TV.

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Which of the following are NOT mentioned as an example of cultural products?

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Which of the following is the first step in developing an IFE Matrix?

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Distribution includes

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Internal R&D and contract R&D are the two basic forms of R&D in organizations.

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For calendar 2013, companies in the S&P 500 are expected to pay at least $300 billion in dividends.

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The ________ decision is the allocation and reallocation of capital and resources to projects, products, assets, and divisions of an organization.

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Allocating resources is one of the five basic activities (functions)performed by managers.

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The process whereby a firm determines the costs associated with organizational activities from purchasing raw materials to manufacturing products to marketing those products is called

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Financial ratios are not applicable to nonprofit organizations.

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Although a useful step in the strategic management process, value chain analysis does little to help a firm monitor whether its prices and costs are competitive.

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What four basic steps comprise the controlling function of management?

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The three all-encompassing internal resource categories used in the resource-based view are physical resources, human resources, and

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