Question 1

The geocentric orientation represents a synthesis of ethnocentrism and regiocentrism.

Accepted Answer

A) True 
 B)False

Question 2

The transformation of formerly local or national industries into global ones is part of a broader economic process of globalization.

Accepted Answer

A) True 
 B)False

Question 3

Starbucks dropped the word "Coffee" from its logo. This is an example of:

Accepted Answer

A)  standardization. 
B)  adaptation. 
C)  diversification. 
D)  automation. 
E)  modernization. 
A)  standardization. 
B)  adaptation. 
C)  diversification. 
D)  automation. 
E)  modernization.

Question 4

Which of the following statements cannot be ascribed to globalization?

Accepted Answer

A)  Hundreds of millions of people have been lifted from poverty. 
B)  Millions of people have joined the middle class. 
C)  Wages and living standards of people have improved. 
D)  A disproportionate amount of wealth has flowed from "have" and have "nots." 
E)  Gains from globalization have been evenly distributed. 
A)  Hundreds of millions of people have been lifted from poverty. 
B)  Millions of people have joined the middle class. 
C)  Wages and living standards of people have improved. 
D)  A disproportionate amount of wealth has flowed from "have" and have "nots." 
E)  Gains from globalization have been evenly distributed.

Question 5

Nonmonetary costs do not factor into the equation of value, which is represented by the equation Value = Benefits/Price.

Accepted Answer

A) True 
 B)False

Question 6

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:

Accepted Answer

A)  the famous slogan did not have accurate translation in European languages. 
B)  Europeans do not like tag lines that portray American thinking. 
C)  college-age women in Europe are not as competitive about sports as men are. 
D)  the old slogan conveys superiority of men over women. 
E)  European women want to differentiate themselves from men. 
A)  the famous slogan did not have accurate translation in European languages. 
B)  Europeans do not like tag lines that portray American thinking. 
C)  college-age women in Europe are not as competitive about sports as men are. 
D)  the old slogan conveys superiority of men over women. 
E)  European women want to differentiate themselves from men.

Question 7

Give examples to show the differences between ethnocentric and polycentric orientation.

Accepted Answer

A manager who assumes that his or her ho

Question 8

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of a(n) ________ orientation.

Accepted Answer

A)  polycentric 
B)  ethnocentric 
C)  geocentric 
D)  technocentric 
E)  regiocentric 
A)  polycentric 
B)  ethnocentric 
C)  geocentric 
D)  technocentric 
E)  regiocentric

Question 9

The region that leads in the World Pharmaceutical Market is:

Accepted Answer

A)  Europe. 
B)  North America. 
C)  Japan. 
D)  Asia. 
E)  Latin America. 
A)  Europe. 
B)  North America. 
C)  Japan. 
D)  Asia. 
E)  Latin America.

Question 10

The National Football League (NFL) promotes American football in the United Kingdom by draping banners every fall over London's Regent Street to create awareness of the games.

Accepted Answer

A) True 
 B)False

Question 11

The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:

Accepted Answer

A)  Value = Price/Benefits. 
B)  Value = Benefits/Price. 
C)  Value = Benefits × Price. 
D)  Value = Benefits - Price. 
E)  Value = Benefits + Price. 
A)  Value = Price/Benefits. 
B)  Value = Benefits/Price. 
C)  Value = Benefits × Price. 
D)  Value = Benefits - Price. 
E)  Value = Benefits + Price.

Question 12

Marco Gobetti, who took over as Burberry's CEO in 2017, faces a number of new challenges including the declining of department store shopping in the United States.

Accepted Answer

A) True 
 B)False

Question 13

Tang drink powder became a $1 billion brand as regional managers in the Middle East added popular flavors like mango and pineapple.

Accepted Answer

A) True 
 B)False

Question 14

The global market development strategy involves:

Accepted Answer

A)  creating new product offerings to a new country. 
B)  seeking new customers in a geographical market. 
C)  creating new service offerings targeting a new region. 
D)  creating new products for a new country. 
E)  seeking new customers targeting a new segment. 
A)  creating new product offerings to a new country. 
B)  seeking new customers in a geographical market. 
C)  creating new service offerings targeting a new region. 
D)  creating new products for a new country. 
E)  seeking new customers targeting a new segment.

Question 15

McDonald's serves McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a:

Accepted Answer

A)  combination of global and local marketing mix elements. 
B)  reflection of failure of U.S. menu items in those countries. 
C)  deviation from successful marketing practices. 
D)  replacement of standard menu names with fancy names. 
E)  selection of menu items that can be sold eventually in U.S. markets. 
A)  combination of global and local marketing mix elements. 
B)  reflection of failure of U.S. menu items in those countries. 
C)  deviation from successful marketing practices. 
D)  replacement of standard menu names with fancy names. 
E)  selection of menu items that can be sold eventually in U.S. markets.

Question 16

Which of the following descriptions does not portray an entrepreneur?

Accepted Answer

A)  someone who introduces innovations 
B)  is a pioneer in introducing new products and services 
C)  people with exceptional abilities who seize opportunities that others are oblivious to 
D)  has myopic vision to focus on innovation that brings new capacity to create worth 
E)  creates opportunities through their own daring and imagination 
A)  someone who introduces innovations 
B)  is a pioneer in introducing new products and services 
C)  people with exceptional abilities who seize opportunities that others are oblivious to 
D)  has myopic vision to focus on innovation that brings new capacity to create worth 
E)  creates opportunities through their own daring and imagination

Question 17

The success of Uniqlo's retail stores can be attributed to its decision to:

Accepted Answer

A)  remain in Japan. 
B)  locate in high population density areas. 
C)  locate in low population density areas. 
D)  manufacture most of their products in Japan. 
E)  become the world's number one apparel retailer. 
A)  remain in Japan. 
B)  locate in high population density areas. 
C)  locate in low population density areas. 
D)  manufacture most of their products in Japan. 
E)  become the world's number one apparel retailer.

Question 18

At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates differences due to their:

Accepted Answer

A)  geocentric orientation. 
B)  regiocentric orientation. 
C)  polycentric orientation. 
D)  ethnocentric orientation. 
E)  poor globalization orientation. 
A)  geocentric orientation. 
B)  regiocentric orientation. 
C)  polycentric orientation. 
D)  ethnocentric orientation. 
E)  poor globalization orientation.

Question 19

Starbucks entered India via an alliance with the Tata Group. This is an example of "market penetration."

Accepted Answer

A) True 
 B)False

Question 20

A company that succeeds in global marketing:

Accepted Answer

A)  pursues a "one size fits all" strategy by creating identical products for homogeneous markets. 
B)  customizes special products for each world country or region. 
C)  creates both standardized and localized elements. 
D)  nurtures an ethnocentric management orientation. 
E)  uses localized products only. 
A)  pursues a "one size fits all" strategy by creating identical products for homogeneous markets. 
B)  customizes special products for each world country or region. 
C)  creates both standardized and localized elements. 
D)  nurtures an ethnocentric management orientation. 
E)  uses localized products only.

The geocentric orientation represents a synthesis of ethnocentrism and regiocentrism.

The transformation of formerly local or national industries into global ones is part of a broader economic process of globalization.

Starbucks dropped the word "Coffee" from its logo. This is an example of:

Which of the following statements cannot be ascribed to globalization?

Nonmonetary costs do not factor into the equation of value, which is represented by the equation Value = Benefits/Price.

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:

Give examples to show the differences between ethnocentric and polycentric orientation.

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of a(n) ________ orientation.

The region that leads in the World Pharmaceutical Market is:

The National Football League (NFL) promotes American football in the United Kingdom by draping banners every fall over London's Regent Street to create awareness of the games.

The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:

Marco Gobetti, who took over as Burberry's CEO in 2017, faces a number of new challenges including the declining of department store shopping in the United States.

Tang drink powder became a $1 billion brand as regional managers in the Middle East added popular flavors like mango and pineapple.

The global market development strategy involves:

McDonald's serves McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a:

Which of the following descriptions does not portray an entrepreneur?

The success of Uniqlo's retail stores can be attributed to its decision to:

At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates differences due to their:

Starbucks entered India via an alliance with the Tata Group. This is an example of "market penetration."

A company that succeeds in global marketing:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

The geocentric orientation represents a synthesis of ethnocentrism and regiocentrism.

The transformation of formerly local or national industries into global ones is part of a broader economic process of globalization.

Starbucks dropped the word "Coffee" from its logo. This is an example of:

Which of the following statements cannot be ascribed to globalization?

Nonmonetary costs do not factor into the equation of value, which is represented by the equation Value = Benefits/Price.

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:

Give examples to show the differences between ethnocentric and polycentric orientation.

The cell phone division of Toshiba prospered by doing business in the domestic market. When handset sales slowed, Atsutoshi Nishida, president of Toshiba noted, "We were thinking only about Japan. We really missed our chance." This statement is indicative of a(n) ________ orientation.

The region that leads in the World Pharmaceutical Market is:

The National Football League (NFL) promotes American football in the United Kingdom by draping banners every fall over London's Regent Street to create awareness of the games.

The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:

Marco Gobetti, who took over as Burberry's CEO in 2017, faces a number of new challenges including the declining of department store shopping in the United States.

Tang drink powder became a $1 billion brand as regional managers in the Middle East added popular flavors like mango and pineapple.

The global market development strategy involves:

McDonald's serves McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of a:

Which of the following descriptions does not portray an entrepreneur?

The success of Uniqlo's retail stores can be attributed to its decision to:

At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates differences due to their:

Starbucks entered India via an alliance with the Tata Group. This is an example of "market penetration."

A company that succeeds in global marketing:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters