Question 1

Starbucks is entering Italy in 2018, starting with a 25,000-square-foot flagship Reserve Roastery in Milan. This is an example of:

Accepted Answer

A)  market development. 
B)  product development. 
C)  diversification. 
D)  market penetration. 
E)  service diversification. 
A)  market development. 
B)  product development. 
C)  diversification. 
D)  market penetration. 
E)  service diversification.

Question 2

A type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country is referred to as:

Accepted Answer

A)  driving force. 
B)  globaphobia. 
C)  leverage. 
D)  management myopia. 
E)  restraint. 
A)  driving force. 
B)  globaphobia. 
C)  leverage. 
D)  management myopia. 
E)  restraint.

Question 3

A disproportionate amount of wealth has flowed to the "have nots" and "have yachts," with much going to the "have nots."

Accepted Answer

A) True 
 B)False

Question 4

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

Accepted Answer

A)  there is little demand for their products in home countries. 
B)  their research centers are located overseas. 
C)  no single market is large enough to recover costs incurred in research. 
D)  there is more demand overseas for their products. 
E)  technology is not available in home countries. 
A)  there is little demand for their products in home countries. 
B)  their research centers are located overseas. 
C)  no single market is large enough to recover costs incurred in research. 
D)  there is more demand overseas for their products. 
E)  technology is not available in home countries.

Question 5

A fundamental difference between regular marketing and global marketing is the scope of activities.

Accepted Answer

A) True 
 B)False

Question 6

A global company possesses the unique opportunity to develop leverage.

Accepted Answer

A) True 
 B)False

Question 7

Transnational companies serve global markets and use global supply chains, which often results in a blurring of national identity. A true transnational company would be characterized as "stateless."

Accepted Answer

A) True 
 B)False

Question 8

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?

Accepted Answer

A)  It serves McAloo Tikki potato burger in India. 
B)  It uses the advertising slogan "I'm lovin' it." 
C)  It operates themed dining cars on the Swiss national rail system. 
D)  It has home delivery service in India. 
E)  It has slang nicknames such as MakDo in the Philippines and McDo in France. 
A)  It serves McAloo Tikki potato burger in India. 
B)  It uses the advertising slogan "I'm lovin' it." 
C)  It operates themed dining cars on the Swiss national rail system. 
D)  It has home delivery service in India. 
E)  It has slang nicknames such as MakDo in the Philippines and McDo in France.

Question 9

When a country like China is experiencing rapid economic growth, policymakers are likely to:

Accepted Answer

A)  look more favorably on outsiders. 
B)  look less favorably on outsiders. 
C)  experience more resistance toward outsiders. 
D)  feel threatened by outsiders. 
E)  none of the above 
A)  look more favorably on outsiders. 
B)  look less favorably on outsiders. 
C)  experience more resistance toward outsiders. 
D)  feel threatened by outsiders. 
E)  none of the above

Starbucks is entering Italy in 2018, starting with a 25,000-square-foot flagship Reserve Roastery in Milan. This is an example of:

A type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country is referred to as:

A disproportionate amount of wealth has flowed to the "have nots" and "have yachts," with much going to the "have nots."

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

A fundamental difference between regular marketing and global marketing is the scope of activities.

A global company possesses the unique opportunity to develop leverage.

Transnational companies serve global markets and use global supply chains, which often results in a blurring of national identity. A true transnational company would be characterized as "stateless."

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?

When a country like China is experiencing rapid economic growth, policymakers are likely to:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

Starbucks is entering Italy in 2018, starting with a 25,000-square-foot flagship Reserve Roastery in Milan. This is an example of:

A type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country is referred to as:

A disproportionate amount of wealth has flowed to the "have nots" and "have yachts," with much going to the "have nots."

Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:

A fundamental difference between regular marketing and global marketing is the scope of activities.

A global company possesses the unique opportunity to develop leverage.

Transnational companies serve global markets and use global supply chains, which often results in a blurring of national identity. A true transnational company would be characterized as "stateless."

Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does not represent a localized element?

When a country like China is experiencing rapid economic growth, policymakers are likely to:

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions Ii: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters