Exam 12: The Importance of Intellectual Property
Exam 1: Introduction to Entrepreneurship75 Questions
Exam 2: Recognizing Opportunities and Generating Ideas75 Questions
Exam 3: Feasibility Analysis75 Questions
Exam 4: Developing an Effective Business Model75 Questions
Exam 5: Industry and Competitor Analysis75 Questions
Exam 6: Writing a Business Plan75 Questions
Exam 7: Preparing the Proper Ethical and Legal Foundation75 Questions
Exam 8: Assessing a New Ventures Financial Strength and Viability75 Questions
Exam 9: Building a New-Venture Team75 Questions
Exam 10: Getting Financing or Funding75 Questions
Exam 11: Unique Marketing Issues75 Questions
Exam 12: The Importance of Intellectual Property75 Questions
Exam 13: Preparing for and Evaluating the Challenges of Growth75 Questions
Exam 14: Strategies for Firm Growth75 Questions
Exam 15: Franchising74 Questions
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A trade secret is any formula, pattern, physical device, idea, process, or other information that provides the owner of the information with a competitive advantage in the marketplace.
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(True/False)
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Correct Answer:
True
According to the textbook, trade secret disputes arise most frequently when ________.
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(Multiple Choice)
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Correct Answer:
B
Which of the following is NOT a type of trademark?
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(Multiple Choice)
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Correct Answer:
C
Trade secret disputes arise most frequently when one firm alleges that a trade secret claimed by another firm is common knowledge, and can therefore be used by anyone.
(True/False)
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The Savvy Entrepreneurial Firm feature in Chapter 12 focuses on provisional patent applications. The main point of the feature is to illustrate that filing a provisional patent application effectively takes ________.
(Multiple Choice)
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A patent is a grant from the federal government conferring the rights to exclude others from making, selling, or using an invention for the term of the trademark.
(True/False)
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Combinations of numbers and letters, such as 3M and 1-800-CONTACTS, can be trademarked.
(True/False)
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Intellectual property is any product of human intellect that is intangible but has value in the marketplace.
(True/False)
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A trademark is a word, name, symbol, or device used to identify the source or origin of products or services and to distinguish those products or services from others.
(True/False)
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Certification marks are similar to ordinary trademarks, but they are used to identify the services or intangible activities of a business rather than a business's physical product.
(True/False)
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Which of the following is an example of intellectual property?
(Multiple Choice)
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Which form of intellectual property protection is the only one expressly mentioned in the original articles of the U.S. Constitution?
(Multiple Choice)
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Patent ________ takes place when one party engages in the unauthorized use of another party's patent.
(Multiple Choice)
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There are two primary reasons to conduct an intellectual property audit. First, it is prudent for a company to periodically determine whether its intellectual property is being properly protected. The second reason for a company to conduct an intellectual property audit is to ________.
(Multiple Choice)
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A utility patent is good for ________ years from the date of the original application, a design patent is good for ________ years from the date the patent is granted, and a plant patent is good for ________ years from the date of the original application.
(Multiple Choice)
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A form of intellectual property protection that grants to the owner of a work of authorship the legal right to determine how the work is used and to obtain the economic benefits from the work is referred to as a(n) ________.
(Multiple Choice)
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Copyright infringement occurs when one work derives from another or is an exact copy.
(True/False)
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