Exam 12: The Importance of Intellectual Property

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According to current regulations, any copyrightable work created on or after January 1, 1978, is protected by copyright law for the life of the author plus ________ years.

(Multiple Choice)
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The What Went Wrong? feature in Chapter 12 focuses on trademark disputes between large firms and start-ups. In the case of Eat More Kale and Chick-fil-A, the winner was ________.

(Multiple Choice)
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________ marks are similar to ordinary trademarks, but they are used to identify the services or intangible activities of a business rather than a business's physical product.

(Multiple Choice)
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In terms of priority in filing a patent application, the United States uses a first-to-________ system.

(Multiple Choice)
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A grant from the federal government conferring the rights to exclude others from making, selling, or using an invention for a specific period of time is referred to as a(n) ________.

(Multiple Choice)
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Copyright ________ occurs when one work derives from another or is an exact copy or shows substantial similarity to the original work.

(Multiple Choice)
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The first patent, which was granted for a process of making potash, an ingredient in fertilizer, was signed by ________.

(Multiple Choice)
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The ________, which was drafted in 1979 by a special commission, attempted to set nationwide standards for trade secret legislation.

(Multiple Choice)
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There are three basic requirements for a patent to be granted. The subject of the patent application must be ________.

(Multiple Choice)
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Amazon.com's one-click ordering system and Priceline.com's "name-your-price" business model are examples of ________ patents.

(Multiple Choice)
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Since the first patent was granted, there have been ________ patents granted in the United States.

(Multiple Choice)
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What is a trademark? Why are trademarks important?

(Essay)
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A company's customer list is most commonly protected under ________ regulations.

(Multiple Choice)
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The Partnering for Success feature in Chapter 12 starts by talking about the Maker Movement. According to the feature, there are a growing number of companies that have formal processes in place for ________ to submit ideas.

(Multiple Choice)
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The main exclusion from copyright laws is that copyright laws cannot protect ________.

(Multiple Choice)
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________ patents are the most common type of patent and cover what we generally think of as new inventions.

(Multiple Choice)
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Dell for computers, Modcloth for vintage and vintage-inspired women's clothing, and Proactiv for acne medication are examples of ________.

(Multiple Choice)
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If a local band wrote their own rendition of a Katy Perry song, the band could try to copyright their rendition of the song as a(n) ________ work.

(Multiple Choice)
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An ________ is conducted to determine the intellectual property a company owns.

(Multiple Choice)
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What is intellectual property? Why is it called "intellectual" property? Why is intellectual property such an important issue for entrepreneurial firms?

(Essay)
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