Question 1

Which business application is associated with the technological development of local area networks and client/server computing?

Accepted Answer

A)  transaction automation (e.g., payroll) 
B)  desktop automation (e.g., word processing) 
C)  industrial system automation (e.g., supply chain management) 
D)  workgroup automation (e.g., document sharing) 
A)  transaction automation (e.g., payroll) 
B)  desktop automation (e.g., word processing) 
C)  industrial system automation (e.g., supply chain management) 
D)  workgroup automation (e.g., document sharing)

Question 2

Which of the following refers to the practice of researching a product online before purchasing it at a physical store?

Accepted Answer

A)  zooming 
B)  grazing 
C)  showrooming 
D)  webrooming 
A)  zooming 
B)  grazing 
C)  showrooming 
D)  webrooming

Question 3

E-commerce is available just about everywhere and anytime. This is known as:

Accepted Answer

A)  richness. 
B)  information density. 
C)  ubiquity. 
D)  reach. 
A)  richness. 
B)  information density. 
C)  ubiquity. 
D)  reach.

Question 4

Which of the following is not a major technology trend in e-commerce in 2018-2019?

Accepted Answer

A)  Mobile messaging services are now used by almost two-thirds of smartphone users. 
B)  Firms are turning to business analytics to make sense out of big data. 
C)  Smart speakers provide an additional platform for e-commerce. 
D)  Growth of the Internet of Things slows down. 
A)  Mobile messaging services are now used by almost two-thirds of smartphone users. 
B)  Firms are turning to business analytics to make sense out of big data. 
C)  Smart speakers provide an additional platform for e-commerce. 
D)  Growth of the Internet of Things slows down.

Question 5

The term e-commerce refers to the digital enabling of business processes both inside and outside the firm.

Accepted Answer

A) True 
 B)False

Question 6

Price transparency refers to the ease with which consumers can find out what merchants pay for products.

Accepted Answer

A) True 
 B)False

Question 7

The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.

Accepted Answer

A) True 
 B)False

Question 8

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following refers to the complexity and content of a message?

Accepted Answer

A)  richness 
B)  reach 
C)  information density 
D)  interactivity 
A)  richness 
B)  reach 
C)  information density 
D)  interactivity

Question 10

Which of the following best describes the early years of e-commerce?

Accepted Answer

A)  They were a technological success but a mixed business success. 
B)  They were a technological success but a business failure. 
C)  They were a technological failure but a business success. 
D)  They were a mixed technological and business success. 
A)  They were a technological success but a mixed business success. 
B)  They were a technological success but a business failure. 
C)  They were a technological failure but a business success. 
D)  They were a mixed technological and business success.

Question 11

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?

Accepted Answer

A)  subscription costs 
B)  fixed costs 
C)  menu costs 
D)  variable costs 
A)  subscription costs 
B)  fixed costs 
C)  menu costs 
D)  variable costs

Question 12

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

Accepted Answer

A)  ubiquity 
B)  interactivity 
C)  reach 
D)  information density 
A)  ubiquity 
B)  interactivity 
C)  reach 
D)  information density

Question 13

The world's online population was estimated to be around ________ in 2019.

Accepted Answer

A)  380 million 
B)  3.8 billion 
C)  38 billion 
D)  380 billion 
A)  380 million 
B)  3.8 billion 
C)  38 billion 
D)  380 billion

Question 14

Which of the following features of e-commerce technology is related to the concept of network externalities?

Accepted Answer

A)  richness 
B)  interactivity 
C)  universal standards 
D)  information density 
A)  richness 
B)  interactivity 
C)  universal standards 
D)  information density

Question 15

E-commerce can be defined as:

Accepted Answer

A)  digitally enabled commercial transactions between and among organizations and individuals. 
B)  the use of digital technologies in a firm's daily activities. 
C)  the digital enablement of transactions and processes within an organization. 
D)  any electronically based organizational activity that supports a firm's market exchanges. 
A)  digitally enabled commercial transactions between and among organizations and individuals. 
B)  the use of digital technologies in a firm's daily activities. 
C)  the digital enablement of transactions and processes within an organization. 
D)  any electronically based organizational activity that supports a firm's market exchanges.

Question 16

Which of the following describes the basic web policy of large firms during the Invention period?

Accepted Answer

A)  Integrate social networks and the mobile platform with website marketing. 
B)  Emphasize the necessity for the Web to generate profits. 
C)  Use the Web to sell complex goods and services online. 
D)  Maintain a basic, static website depicting the firm's brand. 
A)  Integrate social networks and the mobile platform with website marketing. 
B)  Emphasize the necessity for the Web to generate profits. 
C)  Use the Web to sell complex goods and services online. 
D)  Maintain a basic, static website depicting the firm's brand.

Question 17

In 2018, about ________ of Americans accessed the Internet solely via a mobile device.

Accepted Answer

A)  8% 
B)  16% 
C)  28% 
D)  34% 
A)  8% 
B)  16% 
C)  28% 
D)  34%

Question 18

Which of the following is an example of e-business?

Accepted Answer

A)  Amazon's inventory control system 
B)  the Amazon.com website 
C)  an Amazon mobile app 
D)  Amazon's Pinterest page 
A)  Amazon's inventory control system 
B)  the Amazon.com website 
C)  an Amazon mobile app 
D)  Amazon's Pinterest page

Question 19

Which of the following is not true regarding e-commerce today?

Accepted Answer

A)  Economists' visions of a friction-free market have not been realized. 
B)  Consumers are less price-sensitive than expected. 
C)  There remains considerable persistent price dispersion. 
D)  The market middlemen disappeared. 
A)  Economists' visions of a friction-free market have not been realized. 
B)  Consumers are less price-sensitive than expected. 
C)  There remains considerable persistent price dispersion. 
D)  The market middlemen disappeared.

Question 20

Which of the following is a physical place you visit in order to transact?

Accepted Answer

A)  marketspace 
B)  marketplace 
C)  social network 
D)  the Internet 
A)  marketspace 
B)  marketplace 
C)  social network 
D)  the Internet

Which business application is associated with the technological development of local area networks and client/server computing?

Which of the following refers to the practice of researching a product online before purchasing it at a physical store?

E-commerce is available just about everywhere and anytime. This is known as:

Which of the following is not a major technology trend in e-commerce in 2018-2019?

The term e-commerce refers to the digital enabling of business processes both inside and outside the firm.

Price transparency refers to the ease with which consumers can find out what merchants pay for products.

The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

Which of the following refers to the complexity and content of a message?

Which of the following best describes the early years of e-commerce?

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

The world's online population was estimated to be around ________ in 2019.

Which of the following features of e-commerce technology is related to the concept of network externalities?

E-commerce can be defined as:

Which of the following describes the basic web policy of large firms during the Invention period?

In 2018, about ________ of Americans accessed the Internet solely via a mobile device.

Which of the following is an example of e-business?

Which of the following is not true regarding e-commerce today?

Which of the following is a physical place you visit in order to transact?

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 1: Introduction to E-Commerce

Which business application is associated with the technological development of local area networks and client/server computing?

Which of the following refers to the practice of researching a product online before purchasing it at a physical store?

E-commerce is available just about everywhere and anytime. This is known as:

Which of the following is not a major technology trend in e-commerce in 2018-2019?

The term e-commerce refers to the digital enabling of business processes both inside and outside the firm.

Price transparency refers to the ease with which consumers can find out what merchants pay for products.

The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

Which of the following refers to the complexity and content of a message?

Which of the following best describes the early years of e-commerce?

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

The world's online population was estimated to be around ________ in 2019.

Which of the following features of e-commerce technology is related to the concept of network externalities?

E-commerce can be defined as:

Which of the following describes the basic web policy of large firms during the Invention period?

In 2018, about ________ of Americans accessed the Internet solely via a mobile device.

Which of the following is an example of e-business?

Which of the following is not true regarding e-commerce today?

Which of the following is a physical place you visit in order to transact?

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters