Exam 10: Product and Service Strategies

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The classification system for business products emphasizes customer buying behaviour rather than product uses.

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Which product would generally be classified as a staple?

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Which of the following is NOT a raw material?

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Match each item to the statement or sentence listed below. a.marketing mix b.benchmarking c.product d.convenience product e.shopping product f.specialty product g.product line h.product mix i.unsought product j.maturity stage k.raw materials l.total quality management m.product life cycle n.installations o.services p.impulse goods q.wholesaler r.business-to-business (B2B) s.supplies t.emergency goods u.component parts v.staples w.line extension -Intangible tasks that satisfy the needs of consumer and business users are called _____.

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Describe the six categories of business products.

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Match each item to the statement or sentence listed below. a.marketing mix b.benchmarking c.product d.convenience product e.shopping product f.specialty product g.product line h.product mix i.unsought product j.maturity stage k.raw materials l.total quality management m.product life cycle n.installations o.services p.impulse goods q.wholesaler r.business-to-business (B2B) s.supplies t.emergency goods u.component parts v.staples w.line extension -Sales of a product category continue to grow during the early part of the _____, but eventually reach a plateau as the backlog of potential customers dwindles.

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Advertising is seldom an important component in the marketing mix for accessory equipment products.

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In the business market, what is an important factor for a purchasing firm who is buying installations?

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Actions taken by marketers early in the introductory stage of the product life cycle can extend the product life cycle indefinitely.

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Gourmet restaurants and fast food chains cater to the same want satisfaction-a place to eat. However, at the gourmet restaurants you experience finely prepared cuisine served by a highly trained wait staff while at the fast food chains you may have to serve yourself. Which statement best represents this difference?

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Homeshoring is the practice of hiring workers to do jobs from home.

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When companies promote the use of oatmeal as a cholesterol reducer and antacids as a calcium supplement, what strategy are they are most likely using to extend the lifecycle of the product?

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Match each item to the statement or sentence listed below. a.marketing mix b.benchmarking c.product d.convenience product e.shopping product f.specialty product g.product line h.product mix i.unsought product j.maturity stage k.raw materials l.total quality management m.product life cycle n.installations o.services p.impulse goods q.wholesaler r.business-to-business (B2B) s.supplies t.emergency goods u.component parts v.staples w.line extension -A product will progress through four stages, called the _____.

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Describe the three categories of supplies.

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The service encounter is the point at which the consumer interacts with the service provider.

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Which company is a pure service firm?

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Which of the following is most likely to be categorized as a consumer product as well as a business product?

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If Honda were to acquire a bicycle manufacturer, what would it add to Honda's product mix?

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In which stage of the product lifecycle do market supplies exceed the demand, as a result of which a firm can increase its sales only at the expense of its competitors?

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According to marketing decision makers, why do people buy products?

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