Exam 10: Product and Service Strategies
Exam 1: Marketing: the Art and Science of Satisfying Customers231 Questions
Exam 2: Strategic Planning in Contemporary Marketing203 Questions
Exam 3: The Marketing Environment, Ethics, and Social Responsibility226 Questions
Exam 4: Digital Marketing and Social Media: Living in the Connected World283 Questions
Exam 5: Consumer Behaviour235 Questions
Exam 6: Business-To-Business B2b Marketing220 Questions
Exam 7: Serving Global Markets225 Questions
Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting287 Questions
Exam 9: Marketing Segmentation, Targeting, and Positioning247 Questions
Exam 10: Product and Service Strategies247 Questions
Exam 11: Developing and Managing Brand and Product Strategies247 Questions
Exam 12: Marketing Channels and Supply Chain Management218 Questions
Exam 13: Retailers, Wholesalers, and Direct Marketers196 Questions
Exam 14: Integrated Marketing Communications, Advertising, and Digital Communications304 Questions
Exam 15: Personal Selling and Sales Promotion195 Questions
Exam 16: Pricing Concepts and Strategies232 Questions
Exam 17: Relationship Marketing and Customer Relationship Management CRM218 Questions
Select questions type
The classification system for business products emphasizes customer buying behaviour rather than product uses.
(True/False)
4.8/5
(34)
Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-Intangible tasks that satisfy the needs of consumer and business users are called _____.
(Short Answer)
4.9/5
(34)
Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-Sales of a product category continue to grow during the early part of the _____, but eventually reach a plateau as the backlog of potential customers dwindles.
(Short Answer)
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(35)
Advertising is seldom an important component in the marketing mix for accessory equipment products.
(True/False)
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(38)
In the business market, what is an important factor for a purchasing firm who is buying installations?
(Multiple Choice)
4.7/5
(38)
Actions taken by marketers early in the introductory stage of the product life cycle can extend the product life cycle indefinitely.
(True/False)
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(42)
Gourmet restaurants and fast food chains cater to the same want satisfaction-a place to eat. However, at the gourmet restaurants you experience finely prepared cuisine served by a highly trained wait staff while at the fast food chains you may have to serve yourself. Which statement best represents this difference?
(Multiple Choice)
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(36)
Homeshoring is the practice of hiring workers to do jobs from home.
(True/False)
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(32)
When companies promote the use of oatmeal as a cholesterol reducer and antacids as a calcium supplement, what strategy are they are most likely using to extend the lifecycle of the product?
(Multiple Choice)
4.8/5
(26)
Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-A product will progress through four stages, called the _____.
(Short Answer)
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(40)
The service encounter is the point at which the consumer interacts with the service provider.
(True/False)
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(42)
Which of the following is most likely to be categorized as a consumer product as well as a business product?
(Multiple Choice)
4.7/5
(38)
If Honda were to acquire a bicycle manufacturer, what would it add to Honda's product mix?
(Multiple Choice)
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(33)
In which stage of the product lifecycle do market supplies exceed the demand, as a result of which a firm can increase its sales only at the expense of its competitors?
(Multiple Choice)
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(39)
According to marketing decision makers, why do people buy products?
(Multiple Choice)
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(33)
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