Exam 10: Product and Service Strategies
Exam 1: Marketing: the Art and Science of Satisfying Customers231 Questions
Exam 2: Strategic Planning in Contemporary Marketing203 Questions
Exam 3: The Marketing Environment, Ethics, and Social Responsibility226 Questions
Exam 4: Digital Marketing and Social Media: Living in the Connected World283 Questions
Exam 5: Consumer Behaviour235 Questions
Exam 6: Business-To-Business B2b Marketing220 Questions
Exam 7: Serving Global Markets225 Questions
Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting287 Questions
Exam 9: Marketing Segmentation, Targeting, and Positioning247 Questions
Exam 10: Product and Service Strategies247 Questions
Exam 11: Developing and Managing Brand and Product Strategies247 Questions
Exam 12: Marketing Channels and Supply Chain Management218 Questions
Exam 13: Retailers, Wholesalers, and Direct Marketers196 Questions
Exam 14: Integrated Marketing Communications, Advertising, and Digital Communications304 Questions
Exam 15: Personal Selling and Sales Promotion195 Questions
Exam 16: Pricing Concepts and Strategies232 Questions
Exam 17: Relationship Marketing and Customer Relationship Management CRM218 Questions
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Doug is a business analyst for a leading manufacturer of sports shoes. A careful analysis of market conditions reveals that there is actually an excess supply in the market for sprinting shoes. At what stage of the product life cycle are sprinting shoes in?
(Multiple Choice)
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In the business market, what are computer paper, pencils, and office stationery examples of?
(Multiple Choice)
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In the case of shopping products, a store's name and reputation have considerable influence on people's buying behaviour.
(True/False)
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The marketing mix is the blend of product, price, distribution, and promotion that a firm develops as its marketing strategy to satisfy a chosen target market.
(True/False)
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Greta has been analyzing the competitive standing of one of her products. Since the item was introduced, 20 similar products have appeared, forcing her to change distribution and pricing strategies in order to remain competitive. Sales volume has dipped and she suspects sales of her product have reached a saturation level. At what stage of the product life cycle is the item?
(Multiple Choice)
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Which business product would be classified as an installation?
(Multiple Choice)
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Approximately what percentage of the Canadian economy is made up of the service sector?
(Multiple Choice)
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Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-Finished business products of one producer that become part of the final products of another producer are called _____.
(Short Answer)
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The length of a product mix refers to the number of different products a firm sells.
(True/False)
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In which stage of the product life cycle does product differentiation and heavy advertising most often occur?
(Multiple Choice)
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Product strategies are essentially the same for consumer and business markets.
(True/False)
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Which term refers to the point at which the customer and service provider interact?
(Multiple Choice)
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Sandra is working on a purchase decision for her company. The product under consideration is expensive, has a short distribution channel, and isn't purchased frequently. In addition, Sandra is working closely with a seller's marketing representative. Which type of product is Sandra's company considering purchasing?
(Multiple Choice)
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(44)
Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-constitute the regular expenses a firm incurs in its daily operations.
(Short Answer)
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Which product is most likely to be promoted through advertisements rather than through personal selling?
(Multiple Choice)
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SUVs produced by different automobile companies constitute a single product line.
(True/False)
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Tangible goods and intangible services both intend to satisfy consumer wants and needs, but the marketing efforts supporting them may be vastly different.
(True/False)
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Total Quality Management (TQM) improves quality primarily by using end-of-the-line inspections to identify products that don't meet specifications.
(True/False)
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Increased competition has forced traditional service industries to de-emphasize the marketing mix and focus on superior customer service in order to compete effectively in the marketplace.
(True/False)
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Hotels often use the same room decor and dining menu at all their locations in an attempt to standardize the services they offer.
(True/False)
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