Exam 10: Product and Service Strategies
Exam 1: Marketing: the Art and Science of Satisfying Customers231 Questions
Exam 2: Strategic Planning in Contemporary Marketing203 Questions
Exam 3: The Marketing Environment, Ethics, and Social Responsibility226 Questions
Exam 4: Digital Marketing and Social Media: Living in the Connected World283 Questions
Exam 5: Consumer Behaviour235 Questions
Exam 6: Business-To-Business B2b Marketing220 Questions
Exam 7: Serving Global Markets225 Questions
Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting287 Questions
Exam 9: Marketing Segmentation, Targeting, and Positioning247 Questions
Exam 10: Product and Service Strategies247 Questions
Exam 11: Developing and Managing Brand and Product Strategies247 Questions
Exam 12: Marketing Channels and Supply Chain Management218 Questions
Exam 13: Retailers, Wholesalers, and Direct Marketers196 Questions
Exam 14: Integrated Marketing Communications, Advertising, and Digital Communications304 Questions
Exam 15: Personal Selling and Sales Promotion195 Questions
Exam 16: Pricing Concepts and Strategies232 Questions
Exam 17: Relationship Marketing and Customer Relationship Management CRM218 Questions
Select questions type
Define product line. Discuss some of the reasons why firms develop product lines.
(Essay)
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In the maturity stage of a product lifecycle, differences between competing products diminish as competitors discover the product and promotional characteristics most desired by customers.
(True/False)
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Which of the following consists of intangible products that firms buy to facilitate their production and operating processes?
(Multiple Choice)
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How would you generally classify consumer goods such as milk, bread, and soft drinks?
(Multiple Choice)
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Potential customers are unaware of a product during its introductory stage; therefore, what does promotion in this stage concentrate on?
(Multiple Choice)
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Johnson & Johnson manufactures more than 90 brands in nearly 50 product categories. What is the total number of products the company manufactures called?
(Multiple Choice)
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Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-A bundle of physical, service, and symbolic attributes is a(n) _____.
(Short Answer)
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What is a characteristic of the decline stage of the product life cycle?
(Multiple Choice)
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Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-Firms often rely on _____ to set performance standards and achieve superior performance, resulting in a competitive advantage in the marketplace.
(Short Answer)
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(38)
A product is simply a physical item designed to satisfy a customer's wants and needs.
(True/False)
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(45)
Which of the following is NOT an activity for benchmarking?
(Multiple Choice)
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When Big Bottle Brewing Company purchases barley, malt, and hops, it is assured of standardized raw materials of uniform quality due to the fact that most raw materials are graded prior to sale.
(True/False)
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The broad view of product recognizes that consumers buy satisfaction, not just a thing they can hold in their hands.
(True/False)
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Which product typically has the longest distribution channel?
(Multiple Choice)
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Two of the most important variables in the purchase of a convenience product are the location of the store and the location of the product within the store.
(True/False)
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On the goods-services continuum, a meal at a fine restaurant is considered a pure good, even when one considers that excellent service is part of what one values in the experience.
(True/False)
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To compete effectively during the growth stage of a product's life cycle, firms should not make changes or improvements to the product.
(True/False)
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If a company that is marketing installations to the business market uses advertising at all, it emphasizes the company's reputation and directs potential buyers to contact local sales representatives.
(True/False)
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