Question 1

Omni-channel retailers are those who _ .

Accepted Answer

A)  sell products through third-party retailers 
B)  conduct all business activities online 
C)  use mobile apps to sell their products 
D)  successfully merge the virtual and physical worlds 
E)  expand their businesses internationally 
A)  sell products through third-party retailers 
B)  conduct all business activities online 
C)  use mobile apps to sell their products 
D)  successfully merge the virtual and physical worlds 
E)  expand their businesses internationally

Question 2

Retailers must decide on three major product variables: product assortment, services mix, and .

Accepted Answer

A)  store ambience 
B)  store location 
C)  store atmosphere 
D)  self-service offerings 
E)  store layout 
A)  store ambience 
B)  store location 
C)  store atmosphere 
D)  self-service offerings 
E)  store layout

Question 3

It's estimated that most Canadian retail sales are either transacted directly or influenced by online research.

Accepted Answer

A) True 
 B)False

Question 4

The Great Recession put heavy pressure on wholesalers to increase their operation costs and limit warehouse automation systems.

Accepted Answer

A) True 
 B)False

Question 5

Walmart, Loblaws, Canadian Tire, and other major retailers offer handy _ that pull customers to both their websites and stores.

Accepted Answer

A)  platforms 
B)  product information 
C)  in-store shopping experiences 
D)  channels 
E)  mobile apps 
A)  platforms 
B)  product information 
C)  in-store shopping experiences 
D)  channels 
E)  mobile apps

Question 6

What is retailing? Explain the concept of shopper marketing.

Accepted Answer

Retailing includes all the activities in

Question 7

Bulk Barn is Canada's largest bulk food distributor with over 275 stores across Canada. The primary role of the staff is to restock shelves and operate cash registers. Customers locate, compare, and select their groceries and other sundry items. Bulk Barn is most likely a _.

Accepted Answer

A)  self-service retailer 
B)  category killer 
C)  full-service retailer 
D)  pop-up store 
E)  supermarket 
A)  self-service retailer 
B)  category killer 
C)  full-service retailer 
D)  pop-up store 
E)  supermarket

Question 8

Power centres are characterized by the _.

Accepted Answer

A)  lack of an anchor store 
B)  provision for nonretail activities, such as playgrounds 
C)  absence of any pricing strategies for differentiation 
D)  provision of individual entrances to each store 
E)  sale of exclusive brands only 
A)  lack of an anchor store 
B)  provision for nonretail activities, such as playgrounds 
C)  absence of any pricing strategies for differentiation 
D)  provision of individual entrances to each store 
E)  sale of exclusive brands only

Question 9

Beyond direct online sales, retailer online sites, mobile apps, and social media influence a large amount of in-store buying.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is an impact of the Great Recession on retailing trends?

Accepted Answer

A)  prohibition on new retail forms 
B)  economic shift toward higher prices 
C)  lower costs for retailers 
D)  longer retail life cycles 
E)  tighter consumer spending patterns 
A)  prohibition on new retail forms 
B)  economic shift toward higher prices 
C)  lower costs for retailers 
D)  longer retail life cycles 
E)  tighter consumer spending patterns

Question 11

Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products, nonfood items, and services?

Accepted Answer

A)  factory outlets 
B)  off-price outlets 
C)  discount stores 
D)  specialty stores 
E)  superstores 
A)  factory outlets 
B)  off-price outlets 
C)  discount stores 
D)  specialty stores 
E)  superstores

Question 12

are off-price retailers that operate in huge facilities offering few frills but ultra-low prices and surprise deals on selected branded merchandise.

Accepted Answer

A)  Superstores 
B)  Specialty stores 
C)  Warehouse clubs 
D)  Convenience stores 
E)  Department stores 
A)  Superstores 
B)  Specialty stores 
C)  Warehouse clubs 
D)  Convenience stores 
E)  Department stores

Question 13

creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Accepted Answer

A)  Consolidation marketing 
B)  Shopper marketing 
C)  Test marketing 
D)  Online marketing 
E)  Omni-channel retailing 
A)  Consolidation marketing 
B)  Shopper marketing 
C)  Test marketing 
D)  Online marketing 
E)  Omni-channel retailing

Question 14

Charging higher prices on an everyday basis, coupled with frequent sales and other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as pricing.

Accepted Answer

A)  high-low 
B)  everyday low 
C)  discount 
D)  category killer 
E)  predatory 
A)  high-low 
B)  everyday low 
C)  discount 
D)  category killer 
E)  predatory

Question 15

Office Solutions is a large retailer that specializes in office products and services. Their offerings include a wide and deep assortment of computers, desk furniture, printers, office supplies, stationery, and printing. Office Solutions is most likely an example of a .

Accepted Answer

A)  pop-up store 
B)  convenience store 
C)  supermarket 
D)  category killer 
E)  lifestyle centre 
A)  pop-up store 
B)  convenience store 
C)  supermarket 
D)  category killer 
E)  lifestyle centre

Question 16

The boundaries between in-store and online retailing are rapidly blurring.

Accepted Answer

A) True 
 B)False

Question 17

Winners is a retailer that buys clothing and home products from a variety of brand name manufacturers at less-than-regular wholesale prices and then charges customers less than retail. Winners is an example of a(n) .

Accepted Answer

A)  full-service retailer 
B)  independent off-price retailer 
C)  departmental retailer 
D)  category killer 
E)  specialty retailer 
A)  full-service retailer 
B)  independent off-price retailer 
C)  departmental retailer 
D)  category killer 
E)  specialty retailer

Question 18

Which of the following statements is true of shopping centres?

Accepted Answer

A)  Shopping centres are huge superstores that offer a deep assortment of a particular product line. 
B)  Most shopping centres function at the regional level rather than at the neighbourhood level. 
C)  Shopping centres typically contain only those stores that target a niche market segment of high income groups. 
D)  Shopping centres are groups of retail businesses built on a site that is planned, developed, owned, and managed as a unit. 
E)  Shopping centres usually contain exclusive brands and specialty stores rather than convenience stores or department stores. 
A)  Shopping centres are huge superstores that offer a deep assortment of a particular product line. 
B)  Most shopping centres function at the regional level rather than at the neighbourhood level. 
C)  Shopping centres typically contain only those stores that target a niche market segment of high income groups. 
D)  Shopping centres are groups of retail businesses built on a site that is planned, developed, owned, and managed as a unit. 
E)  Shopping centres usually contain exclusive brands and specialty stores rather than convenience stores or department stores.

Question 19

A _ contains between 15 and 50 retail stores, including a department or variety store, a supermarket, specialty stores, professional offices, and sometimes a bank.

Accepted Answer

A)  superstore 
B)  warehouse club 
C)  regional shopping mall 
D)  neighbourhood shopping centre 
E)  community shopping centre 
A)  superstore 
B)  warehouse club 
C)  regional shopping mall 
D)  neighbourhood shopping centre 
E)  community shopping centre

Question 20

A convenience store is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.

Accepted Answer

A) True 
 B)False

Omni-channel retailers are those who _ .

Retailers must decide on three major product variables: product assortment, services mix, and .

It's estimated that most Canadian retail sales are either transacted directly or influenced by online research.

The Great Recession put heavy pressure on wholesalers to increase their operation costs and limit warehouse automation systems.

Walmart, Loblaws, Canadian Tire, and other major retailers offer handy _ that pull customers to both their websites and stores.

What is retailing? Explain the concept of shopper marketing.

Bulk Barn is Canada's largest bulk food distributor with over 275 stores across Canada. The primary role of the staff is to restock shelves and operate cash registers. Customers locate, compare, and select their groceries and other sundry items. Bulk Barn is most likely a _.

Power centres are characterized by the _.

Beyond direct online sales, retailer online sites, mobile apps, and social media influence a large amount of in-store buying.

Which of the following is an impact of the Great Recession on retailing trends?

Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products, nonfood items, and services?

are off-price retailers that operate in huge facilities offering few frills but ultra-low prices and surprise deals on selected branded merchandise.

creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Charging higher prices on an everyday basis, coupled with frequent sales and other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as pricing.

Office Solutions is a large retailer that specializes in office products and services. Their offerings include a wide and deep assortment of computers, desk furniture, printers, office supplies, stationery, and printing. Office Solutions is most likely an example of a .

The boundaries between in-store and online retailing are rapidly blurring.

Winners is a retailer that buys clothing and home products from a variety of brand name manufacturers at less-than-regular wholesale prices and then charges customers less than retail. Winners is an example of a(n) .

Which of the following statements is true of shopping centres?

A _ contains between 15 and 50 retail stores, including a department or variety store, a supermarket, specialty stores, professional offices, and sometimes a bank.

A convenience store is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 11: Retailing and Wholesaling

Omni-channel retailers are those who _ .

Retailers must decide on three major product variables: product assortment, services mix, and .

It's estimated that most Canadian retail sales are either transacted directly or influenced by online research.

The Great Recession put heavy pressure on wholesalers to increase their operation costs and limit warehouse automation systems.

Walmart, Loblaws, Canadian Tire, and other major retailers offer handy _ that pull customers to both their websites and stores.

What is retailing? Explain the concept of shopper marketing.

Bulk Barn is Canada's largest bulk food distributor with over 275 stores across Canada. The primary role of the staff is to restock shelves and operate cash registers. Customers locate, compare, and select their groceries and other sundry items. Bulk Barn is most likely a _.

Power centres are characterized by the _.

Beyond direct online sales, retailer online sites, mobile apps, and social media influence a large amount of in-store buying.

Which of the following is an impact of the Great Recession on retailing trends?

Which type of retailer is much larger than a regular supermarket and offers a large assortment of routinely purchased food products, nonfood items, and services?

are off-price retailers that operate in huge facilities offering few frills but ultra-low prices and surprise deals on selected branded merchandise.

creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Charging higher prices on an everyday basis, coupled with frequent sales and other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as pricing.

Office Solutions is a large retailer that specializes in office products and services. Their offerings include a wide and deep assortment of computers, desk furniture, printers, office supplies, stationery, and printing. Office Solutions is most likely an example of a .

The boundaries between in-store and online retailing are rapidly blurring.

Winners is a retailer that buys clothing and home products from a variety of brand name manufacturers at less-than-regular wholesale prices and then charges customers less than retail. Winners is an example of a(n) .

Which of the following statements is true of shopping centres?

A _ contains between 15 and 50 retail stores, including a department or variety store, a supermarket, specialty stores, professional offices, and sometimes a bank.

A convenience store is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters