Exam 11: Pricing Products and Services

If you were to buy one peach tree and one apple tree from the Stark Bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $109.99. However, if you order the peach and apple tree together in the same order, you pay only $89.99 each. When selling the two trees together for a reduced price, what pricing strategy does Stark Bros. employ?

The practice of simultaneously increasing product and service benefits while maintaining or decreasing price is referred to as

The practice of charging different prices to different buyers for goods of like grade and quality is referred to as

Tara is enrolled for spring semester at college. The tuition is $6,000, but she has a scholarship for $1,000 as well as a work-study grant of $1,500. The health fees and student activity fees are $150 for the semester. What is the final price that Tara will pay for the spring semester?

Marketing executives must translate estimates of customer demand into estimates of

The practice of replacing promotional allowances with lower manufacturer list prices is referred to as

Architectural firms that specialize in designing and constructing one-of-a-kind custom buildings such as the Rock and Roll Hall of Fame often use which pricing strategy?

All of the following are alternate names for the price you pay on goods and services except which?

What are the conditions favoring the use of penetration pricing?

Which of the following statements about the price-setting process is most accurate?

The prices for all furniture sold at American Furniture Warehouse end in $9.99, such as $589.99, $869.99, etc. American Furniture Warehouse uses

A dynamic price policy refers to

Two types of adjustments to list or quoted price are

A construction company was offered a 3 percent reduction in price off all invoices from a lumberyard for paying within 10 days of issue. The lumberyard was offering a

Which of these is true about a pair of $200 designer denim jeans?

Figure 11-3 -The movement from point B to point C in Figure 11-3 above shows

A technique that analyzes the relationship between total revenue and total cost to determine profitability at various levels of output is referred to as

An online movie streaming service charges $14.99 per month for its basic package. However, when a competitor introduced the same service at $13.99, the firm dropped its price to $13.99. The firm most likely made this price reduction in an attempt to

Marketers may engage in value-pricing, which is the practice of simultaneously ________ while maintaining or decreasing price.

What are the six broad objectives that an organization may pursue that tie in directly to its pricing policies?