Exam 6: Understanding and Reaching Global Consumers and Markets

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Figure 6-4 -According to Figure 6-4, points A and D would most likely represent ________ and ________ options respectively for entering the global marketplace.

What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

When a firm sells a product in a foreign country below its domestic price or below its actual cost, the practice is referred to as

Cross-cultural analysis refers to the study of

When a country's exports exceed its imports,

A country's imports

The use of ________ as a tool for exchanging goods, services, and information on a global scale is one of the developments that has affected world trade.

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

Recently, the United States imposed a 35 percent tariff on Chinese tire imports in hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an example of

When a firm sells its domestically produced products in a foreign country through an intermediary, it is referred to as

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known an

Because different cultures often attach different meanings to things, these representations of ideas are referred to as

For the marketer, a thorough ________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.

Which of the following types of firms would be most likely to use a global marketing strategy?

In terms of the global marketplace, there are three primary types of companies: ________ firms, international firms, and transnational firms.

An alcohol-free Listerine Zero is popular in Muslim countries where alcohol is forbidden. This is an example of which type of global marketing product and promotion strategy?

Arguments in favor of protectionism include that it

When foreign currencies can buy more U.S. dollars,