Question 1

An example of a marketer-dominated source of information consulted during an external search is

Accepted Answer

A)  personal experience. 
B)  salespeople. 
C)  a Federal Trade Commission report. 
D)  a coworker. 
E)  Consumer Reports magazine. 
A)  personal experience. 
B)  salespeople. 
C)  a Federal Trade Commission report. 
D)  a coworker. 
E)  Consumer Reports magazine. B

Question 2

Public sources of information for an external information search include which of these?

Accepted Answer

A)  advertisements 
B)  sales personnel 
C)  friends and relatives 
D)  government agencies 
E)  point-of-purchase displays 
A)  advertisements 
B)  sales personnel 
C)  friends and relatives 
D)  government agencies 
E)  point-of-purchase displays D

Question 3

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Instagram?

Accepted Answer

A)  Experiencers 
B)  Believers 
C)  Thinkers 
D)  Survivors 
E)  Makers 
A)  Experiencers 
B)  Believers 
C)  Thinkers 
D)  Survivors 
E)  Makers A

Question 4

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Accepted Answer

A)  physical surroundings 
B)  purchase task 
C)  temporal effects 
D)  consumer involvement 
E)  antecedent states 
A)  physical surroundings 
B)  purchase task 
C)  temporal effects 
D)  consumer involvement 
E)  antecedent states

Question 5

There are five stages in the consumer purchase decision process. The third stage is

Accepted Answer

A)  information search. 
B)  purchase decision. 
C)  alternative evaluation. 
D)  opportunity testing. 
E)  problem recognition. 
A)  information search. 
B)  purchase decision. 
C)  alternative evaluation. 
D)  opportunity testing. 
E)  problem recognition.

Question 6

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands. She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong. In making her decision, Elizabeth will engage in which of the following problem solving variations?

Accepted Answer

A)  limited problem solving 
B)  extended problem solving 
C)  routine problem solving 
D)  alternative problem solving 
E)  integrated problem solving 
A)  limited problem solving 
B)  extended problem solving 
C)  routine problem solving 
D)  alternative problem solving 
E)  integrated problem solving

Question 7

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals, which have a strap that recently broke, and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

Accepted Answer

A)  information search 
B)  problem recognition 
C)  purchase behavior 
D)  alternative evaluation 
E)  prepurchase cognition 
A)  information search 
B)  problem recognition 
C)  purchase behavior 
D)  alternative evaluation 
E)  prepurchase cognition

Question 8

What does lifestyle mean and why is it important to marketers?

Accepted Answer

Lifestyle is a mode of living that is id

Question 9

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Accepted Answer

A)  information search 
B)  purchase decision 
C)  alternative evaluation 
D)  postpurchase behavior 
E)  problem recognition 
A)  information search 
B)  purchase decision 
C)  alternative evaluation 
D)  postpurchase behavior 
E)  problem recognition

Question 10

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w

Question 11

Rackspace U.S. Inc. is a web hosting company. If you want to have a website, you can buy Internet space as well as technical support and design services from the company. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

Accepted Answer

A)  Identify its core values. 
B)  Reduce new buyers' cognitive dissonance. 
C)  Simplify new buyers' evaluative criteria. 
D)  Produce a consideration set. 
E)  Evoke problem recognition. 
A)  Identify its core values. 
B)  Reduce new buyers' cognitive dissonance. 
C)  Simplify new buyers' evaluative criteria. 
D)  Produce a consideration set. 
E)  Evoke problem recognition.

Question 12

Which of the following products and services is an example of a low-involvement purchase?

Accepted Answer

A)  knee surgery 
B)  a Trek bicycle 
C)  membership into a local country club 
D)  a vacation to Italy 
E)  Bounty paper towels 
A)  knee surgery 
B)  a Trek bicycle 
C)  membership into a local country club 
D)  a vacation to Italy 
E)  Bounty paper towels

Question 13

Consumer behavior refers to

Accepted Answer

A)  the aspects of a consumer's decision making processes that cannot be measured. 
B)  the actions a person takes in purchasing and using products and services, including the mental and social processes before and after them. 
C)  the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume. 
D)  the mental and social processes related to purchasing that are innate in a person from birth. 
E)  those purchasing behaviors that result from repeated experience and reasoning. 
A)  the aspects of a consumer's decision making processes that cannot be measured. 
B)  the actions a person takes in purchasing and using products and services, including the mental and social processes before and after them. 
C)  the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume. 
D)  the mental and social processes related to purchasing that are innate in a person from birth. 
E)  those purchasing behaviors that result from repeated experience and reasoning.

Question 14

A palindrome is a word or phrase that reads the same whether read from the right or from the left (e.g., madam). Originally, Marshall had never recalled hearing the term. However, when he read about palindromes for his English class, he saw three examples of the term within a matter of days. This is most likely the result of

Accepted Answer

A)  selective retention. 
B)  selective attention. 
C)  selective intuition. 
D)  stimulus discrimination. 
E)  selective perception. 
A)  selective retention. 
B)  selective attention. 
C)  selective intuition. 
D)  stimulus discrimination. 
E)  selective perception.

Question 15

Five situational influences have an impact on a consumer's purchase decision process. One of these is

Accepted Answer

A)  competitive offerings. 
B)  core values. 
C)  perception. 
D)  consumer socialization. 
E)  temporal effects. 
A)  competitive offerings. 
B)  core values. 
C)  perception. 
D)  consumer socialization. 
E)  temporal effects.

Question 16

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42-inch LED HDTV?"

Accepted Answer

A)  problem recognition 
B)  alternative evaluation 
C)  purchase decision 
D)  evaluation 
E)  information search 
A)  problem recognition 
B)  alternative evaluation 
C)  purchase decision 
D)  evaluation 
E)  information search

Question 17

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Accepted Answer

A)  routine response behavior 
B)  limited problem solving 
C)  extended problem solving 
D)  simulated selection 
E)  integrated problem solving 
A)  routine response behavior 
B)  limited problem solving 
C)  extended problem solving 
D)  simulated selection 
E)  integrated problem solving

Question 18

Figure 4-6
-According to Figure 4-6, B defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)  physiological 
B)  safety 
C)  self-actualization 
D)  personal 
E)  social 
A)  physiological 
B)  safety 
C)  self-actualization 
D)  personal 
E)  social

Question 19

Which of the following statements about how women buy new cars today is most accurate?

Accepted Answer

A)  Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions. 
B)  Most women actually enjoy the price negotiation process. 
C)  The issue of "speed" is an important factor to men but not really important to women. 
D)  Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage. 
A)  Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions. 
B)  Most women actually enjoy the price negotiation process. 
C)  The issue of "speed" is an important factor to men but not really important to women. 
D)  Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.

Question 20

A college education would satisfy needs at what level of the Maslow hierarchy?

Accepted Answer

A)  physiological 
B)  self-actualization 
C)  personal 
D)  safety 
E)  social 
A)  physiological 
B)  self-actualization 
C)  personal 
D)  safety 
E)  social

An example of a marketer-dominated source of information consulted during an external search is

Public sources of information for an external information search include which of these?

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Instagram?

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

There are five stages in the consumer purchase decision process. The third stage is

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals, which have a strap that recently broke, and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

What does lifestyle mean and why is it important to marketers?

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Define consumer socialization.

Which of the following products and services is an example of a low-involvement purchase?

Consumer behavior refers to

Five situational influences have an impact on a consumer's purchase decision process. One of these is

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42-inch LED HDTV?"

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Figure 4-6 -According to Figure 4-6, B defines what level in the Maslow hierarchy of needs?

Which of the following statements about how women buy new cars today is most accurate?

A college education would satisfy needs at what level of the Maslow hierarchy?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 4: Understanding Consumer Behavior

An example of a marketer-dominated source of information consulted during an external search is

Public sources of information for an external information search include which of these?

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Instagram?

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

There are five stages in the consumer purchase decision process. The third stage is

Kelsey goes shopping with a friend and notices her friend's trendy sandals. She thinks of her own sandals, which have a strap that recently broke, and realizes she needs a new pair. In which stage of the consumer purchase decision process was Kelsey when she had this realization?

What does lifestyle mean and why is it important to marketers?

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

Define consumer socialization.

Which of the following products and services is an example of a low-involvement purchase?

Consumer behavior refers to

Five situational influences have an impact on a consumer's purchase decision process. One of these is

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42-inch LED HDTV?"

Which problem solving variation would likely be used for winter coats, sheets, movie tickets, or pressure cookers?

Figure 4-6 -According to Figure 4-6, B defines what level in the Maslow hierarchy of needs?

Which of the following statements about how women buy new cars today is most accurate?

A college education would satisfy needs at what level of the Maslow hierarchy?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters