Question 1

Services can be classified by their method of delivery. Services such as ATMs, taxis, and airlines are considered

Accepted Answer

A)  government-delivered services. 
B)  people-delivered services. 
C)  fee-delivered services. 
D)  equipment-delivered services. 
E)  nonprofit-delivered services. 
A)  government-delivered services. 
B)  people-delivered services. 
C)  fee-delivered services. 
D)  equipment-delivered services. 
E)  nonprofit-delivered services. D

Question 2

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Accepted Answer

A)  convenience product 
B)  shopping product 
C)  specialty product 
D)  unsought product 
E)  discretionary product 
A)  convenience product 
B)  shopping product 
C)  specialty product 
D)  unsought product 
E)  discretionary product B

Question 3

If a firm contracts with IRI, a leading test market company, to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics, what type of test market is this?

Accepted Answer

A)  laboratory test market 
B)  concept test market 
C)  simulated test market 
D)  controlled test market 
E)  standard test market 
A)  laboratory test market 
B)  concept test market 
C)  simulated test market 
D)  controlled test market 
E)  standard test market D

Question 4

Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

Accepted Answer

A)  convenience product 
B)  shopping product 
C)  discretionary product 
D)  unsought product 
E)  specialty product 
A)  convenience product 
B)  shopping product 
C)  discretionary product 
D)  unsought product 
E)  specialty product

Question 5

During which stage of the new-product process are audiences allowed to preview actual movies like Aquaman or Spider-Man: Into the Spider-Verse (a sneak preview) so that changes might be made before they are released to the general public?

Accepted Answer

A)  market testing 
B)  business analysis 
C)  commercialization 
D)  screening and evaluation 
E)  concept testing 
A)  market testing 
B)  business analysis 
C)  commercialization 
D)  screening and evaluation 
E)  concept testing

Question 6

Southwest Airlines operates a daily flight between Chicago and Phoenix using a Boeing 737, which has a capacity of 120 passengers. During the past month, the flight has averaged 112 passengers. Once the plane takes off, the empty seats generate no revenue for the airline for that flight. What unique aspect of services does this situation describe?

Accepted Answer

A)  incongruity 
B)  intangibility 
C)  inconsistency 
D)  inseparability 
E)  idle production capacity 
A)  incongruity 
B)  intangibility 
C)  inconsistency 
D)  inseparability 
E)  idle production capacity

Question 7

Which of the following is expected to be the next chapter for Apple's product development?

Accepted Answer

A)  Apple Fridge 
B)  iCar 
C)  iToothbrush 
D)  iFlashlight 
E)  Apple Surfboard 
A)  Apple Fridge 
B)  iCar 
C)  iToothbrush 
D)  iFlashlight 
E)  Apple Surfboard

Question 8

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

Accepted Answer

A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a business product. 
A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a business product.

Question 9

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Accepted Answer

A)  Apple Newton 
B)  Apple Lisa 
C)  "hockey puck" mouse 
D)  Macintosh Portable 
E)  HomePod 
A)  Apple Newton 
B)  Apple Lisa 
C)  "hockey puck" mouse 
D)  Macintosh Portable 
E)  HomePod

Question 10

The two basic components of a customer's evaluation of a service are

Accepted Answer

A)  expectations and customer contact. 
B)  expectations and experience. 
C)  intangibility and inconsistency. 
D)  performance and credence. 
E)  inconsistency and inseparability. 
A)  expectations and customer contact. 
B)  expectations and experience. 
C)  intangibility and inconsistency. 
D)  performance and credence. 
E)  inconsistency and inseparability.

Question 11

How a person establishes expectations for a service not yet experienced is influenced by which of the following?

Accepted Answer

A)  the economy 
B)  consumer income 
C)  word-of-mouth communications 
D)  competitive trends 
E)  how the organization delivers its service 
A)  the economy 
B)  consumer income 
C)  word-of-mouth communications 
D)  competitive trends 
E)  how the organization delivers its service

Question 12

What are the eight marketing reasons for new-product failures?

Accepted Answer

There are eight main marketing reasons a

Question 13

Food products and fuel would be classified as

Accepted Answer

A)  services. 
B)  perishable goods. 
C)  durable goods. 
D)  nondurable goods. 
E)  disposable goods. 
A)  services. 
B)  perishable goods. 
C)  durable goods. 
D)  nondurable goods. 
E)  disposable goods.

Question 14

Marketing Dashboard Map
-The new-product development process is

Accepted Answer

A)  the informal process of brainstorming to generate new-product concepts at a marketing staff meeting. 
B)  the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C)  the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D)  the two stages an organization goes through from idea generation to commercialization. 
E)  a formalized protocol for new-product development that begins at the corporate level and ends at the functional level. 
A)  the informal process of brainstorming to generate new-product concepts at a marketing staff meeting. 
B)  the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C)  the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D)  the two stages an organization goes through from idea generation to commercialization. 
E)  a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

Question 15

Marketing Dashboard Map
-There are seven stages of the new-product development process. Stage 5 is the ________ stage.

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development 
A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development

Question 16

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. At that time, Breyer's new product was in the ________ stage of the new-product process.

Accepted Answer

A)  commercialization 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  market testing 
A)  commercialization 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  market testing

Question 17

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the highest level of risk?

Accepted Answer

A)  a radical invention 
B)  a brand extension 
C)  a product line extension 
D)  a jump in innovation 
E)  a product deletion 
A)  a radical invention 
B)  a brand extension 
C)  a product line extension 
D)  a jump in innovation 
E)  a product deletion

Question 18

To help consumers ________, marketers try to make them tangible or show the benefits of using the service.

Accepted Answer

A)  assess and compare services 
B)  reduce inconsistency 
C)  increase interaction with service providers 
D)  appreciate the flexibility of services 
E)  understand the interdependence of services 
A)  assess and compare services 
B)  reduce inconsistency 
C)  increase interaction with service providers 
D)  appreciate the flexibility of services 
E)  understand the interdependence of services

Question 19

How can a firm use a test market in its new-product development process?

Accepted Answer

Test marketing involves offering actual

Question 20

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Accepted Answer

A)  components. 
B)  complementary products. 
C)  support products. 
D)  derived products. 
E)  materials. 
A)  components. 
B)  complementary products. 
C)  support products. 
D)  derived products. 
E)  materials.

Services can be classified by their method of delivery. Services such as ATMs, taxis, and airlines are considered

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

If a firm contracts with IRI, a leading test market company, to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics, what type of test market is this?

During which stage of the new-product process are audiences allowed to preview actual movies like Aquaman or Spider-Man: Into the Spider-Verse (a sneak preview) so that changes might be made before they are released to the general public?

Which of the following is expected to be the next chapter for Apple's product development?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

All of the following are considered to be new-product development failures or stumbles by Apple except which?

The two basic components of a customer's evaluation of a service are

How a person establishes expectations for a service not yet experienced is influenced by which of the following?

What are the eight marketing reasons for new-product failures?

Food products and fuel would be classified as

Marketing Dashboard Map -The new-product development process is

Marketing Dashboard Map -There are seven stages of the new-product development process. Stage 5 is the ________ stage.

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. At that time, Breyer's new product was in the ________ stage of the new-product process.

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the highest level of risk?

To help consumers ________, marketers try to make them tangible or show the benefits of using the service.

How can a firm use a test market in its new-product development process?

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters

Exam 9: Developing New Products and Services

Services can be classified by their method of delivery. Services such as ATMs, taxis, and airlines are considered

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

If a firm contracts with IRI, a leading test market company, to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics, what type of test market is this?

During which stage of the new-product process are audiences allowed to preview actual movies like Aquaman or Spider-Man: Into the Spider-Verse (a sneak preview) so that changes might be made before they are released to the general public?

Which of the following is expected to be the next chapter for Apple's product development?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

All of the following are considered to be new-product development failures or stumbles by Apple except which?

The two basic components of a customer's evaluation of a service are

How a person establishes expectations for a service not yet experienced is influenced by which of the following?

What are the eight marketing reasons for new-product failures?

Food products and fuel would be classified as

Marketing Dashboard Map -The new-product development process is

Marketing Dashboard Map -There are seven stages of the new-product development process. Stage 5 is the ________ stage.

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. At that time, Breyer's new product was in the ________ stage of the new-product process.

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the highest level of risk?

To help consumers ________, marketers try to make them tangible or show the benefits of using the service.

How can a firm use a test market in its new-product development process?

Products such as tools and repair services that are used to assist in producing other products and services are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Implementing Interactive and Multichannel Marketing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Filters