Exam 7: Survey Design and Scale Construction: Is Going Greek a Great Idea

If you wanted to determine if the scale you are using relates to other measures of theoretically similar variable then you would be interested in:

Asking participants to complete two different versions of a scale is an effort to evaluate a scale's:

Marcus made a very poignant statement at a recent meeting. He said, "An unreliable scale cannot be _____."

Franz utilized a rating scale for his thesis study, which examined degrees of stereotypical qualities of masculinity and femininity. Participants' responses across all scale items were summed to provide an overall score on the measure. This type of scale is known as a:

_____ ratings scales have participants evaluate a series of statements using a set of predetermined response options and can also be referred to as a Likert scale.

(Scenario I) Suppose the participants surveyed in Scenario I were asked to respond to survey items using a 5-point scale in which 1 = very satisfied and 5 = very dissatisfied. Which of the following does NOT describe this type of scale?

"On a scale of 1 to 10, where 1 means not interested at all and 10 means extremely interested, how interested are you in pursuing a career in academics?" This question is an example of a(n):

Colleen was asked about her political attitudes on a survey in her sociology class. She did not want to seem politically overzealous so she indicated moderate levels throughout the rating scale. This is referred to as:

Equivalent-form reliability is another name for:

Changes in scores from a measure administered at two separate times due to chance fluctuations is an example of:

Reverse-coding is a scoring strategy where more negative response alternatives are assigned _____ values and more positive response alternatives are assigned _____ values.

Serina has decided to divide her research participants based on geographic region and then randomly sample from each respective geographic region. She is interested in which type of sampling procedure?

Dr. Armstrong is conducting a new cognitive study and hypothesized that a higher degree of work infractions (e.g., tardiness) would be related to a reduced working memory capacity. Her hypothesis is:

Noel asked his partner "Are you happy with our life and communication?" This could be viewed as an unfair question because it is an example of a(n):

A correlation refers to:

If two scales are purported to measure trait levels of anxiety then both scales should be:

One way to improve a scale's precision and minimize the error of central tendency is to:

Reginald noticed in his work as a customer service representative that the majority of the likert-rating scales available have at least 5 to 9 response alternatives with:

When including a write-up for a given correlation in the results section of a manuscript you must include both magnitude (or strength) and:

The smaller the standard deviation of a set of scores the _____ the scores are from one another.