Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

A common technique to avoid a global test market is to make global sales projections based on product performance in a _____ market.

For many product categories, consumer needs are very similar across countries.In some categories (e.g., luggage, courier services, and tablet computers), consumers search for the same kind of functional benefits around the world.Which of the following factors that favor globalization of product, would most accurately be associated with this trend?

_____ seeks to meet cross-border differences in needs and wants of the firm's target customers.

In these days, many MNCs create organizational structures to foster global product development.