Question 1

The chief reason for a company choosing the sprinkler method of new product introduction is to off-set:

Accepted Answer

A) rising costs. 
B) unstable labor. 
C) competitive preemption. 
D) government control. 
E) shoddy promotions. 
A) rising costs. 
B) unstable labor. 
C) competitive preemption. 
D) government control. 
E) shoddy promotions. C

Question 2

List the forces that favor a standardized product design strategy.

Accepted Answer

Forces that favor a globalized product strategy are common customer needs, global customers, scale economies, time-to-market, and other regional market agreements.Students may be asked by the instructor to elaborate and discuss these forces in the classroom.

Question 3

The waterfall model is also called the global phased model.

Accepted Answer

A) True 
 B)False  True

Question 4

In some categories, consumers search for the same kind of functional benefits around the world.

Accepted Answer

A) True 
 B)False

Question 5

Truly global innovators are called:

Accepted Answer

A) metanational innovators. 
B) delta innovators. 
C) beta innovators. 
D) gamma innovators. 
E) none of the above. 
A) metanational innovators. 
B) delta innovators. 
C) beta innovators. 
D) gamma innovators. 
E) none of the above.

Question 6

Geographic proximity of the company's knowledge center to other firms or research institutions in the same industry should be the key driver.

Accepted Answer

A) True 
 B)False

Question 7

Consumer acceptance is greater when the product is introduced by a brand with more market power.

Accepted Answer

A) True 
 B)False

Question 8

Test marketing is considered a critical step in new product development in most Western countries.Comment on test marketing.Also, outline some of the shortcomings of test marketing?

Accepted Answer

Test marketing (primarily a Western coun

Question 9

One attempt to combine the strengths of standardization and customization of products is to deal with both issues as functions of product design.The _____ approach consists of developing a mostly uniform core-product/platform and then adding attachments that match local market needs.

Accepted Answer

A) core-product 
B) uniform commercial code 
C) die-casting 
D) modular 
E) PRIZM 
A) core-product 
B) uniform commercial code 
C) die-casting 
D) modular 
E) PRIZM

Question 10

Multinationals increasingly develop products in an emerging market and introduce them into other countries, including Europe and North America.

Accepted Answer

A) True 
 B)False

Question 11

A _____ country is where a product is entered after initial introduction has taken place.

Accepted Answer

A) lag 
B) low-profile 
C) lead 
D) high-profile 
E) fast 
A) lag 
B) low-profile 
C) lead 
D) high-profile 
E) fast

Question 12

Overstandardization is a risk of the core-product approach to introducing new products in the world market.

Accepted Answer

A) True 
 B)False

Question 13

Starbucks expects China to become its biggest market.

Accepted Answer

A) True 
 B)False

Question 14

The lead country is where the product is introduced first.

Accepted Answer

A) True 
 B)False

Question 15

In general, the adoption of new products is driven by individual differences, personal influences, and product characteristics.

Accepted Answer

A) True 
 B)False

Question 16

The primary advantage to using a standardization approach to marketing a product in the international arena is:

Accepted Answer

A) minimization of costs (which can be passed on to customers). 
B) more profit. 
C) less service complaints. 
D) less product returns. 
E) standard budgets. 
A) minimization of costs (which can be passed on to customers). 
B) more profit. 
C) less service complaints. 
D) less product returns. 
E) standard budgets.

Question 17

It is not uncommon for new products that were phenomenally successful in one country or region turn out to be flops in other markets.

Accepted Answer

A) True 
 B)False

Question 18

One alternative to the test market is the _____.

Accepted Answer

A) thought panel 
B) laboratory test market 
C) internet exposure technique 
D) preferred patron experiment 
E) use of break-even analysis 
A) thought panel 
B) laboratory test market 
C) internet exposure technique 
D) preferred patron experiment 
E) use of break-even analysis

Question 19

In marketing, timing is crucial.In new product development it might be even more crucial given the risk of the venture.Explain the waterfall and sprinkler approaches to introducing a new product to the market.When is the waterfall method preferred over the sprinkler method? Be sure to be specific as to your comments on these two strategic options.

Accepted Answer

A key element of global product launch s

Question 20

With the approach known as _____, there is a phased rollout.

Accepted Answer

A) sprinkler method 
B) shotgun method 
C) rifle method 
D) dribble method 
E) waterfall method 
A) sprinkler method 
B) shotgun method 
C) rifle method 
D) dribble method 
E) waterfall method

The chief reason for a company choosing the sprinkler method of new product introduction is to off-set:

List the forces that favor a standardized product design strategy.

The waterfall model is also called the global phased model.

In some categories, consumers search for the same kind of functional benefits around the world.

Truly global innovators are called:

Geographic proximity of the company's knowledge center to other firms or research institutions in the same industry should be the key driver.

Consumer acceptance is greater when the product is introduced by a brand with more market power.

Test marketing is considered a critical step in new product development in most Western countries.Comment on test marketing.Also, outline some of the shortcomings of test marketing?

One attempt to combine the strengths of standardization and customization of products is to deal with both issues as functions of product design.The _____ approach consists of developing a mostly uniform core-product/platform and then adding attachments that match local market needs.

Multinationals increasingly develop products in an emerging market and introduce them into other countries, including Europe and North America.

A _____ country is where a product is entered after initial introduction has taken place.

Overstandardization is a risk of the core-product approach to introducing new products in the world market.

Starbucks expects China to become its biggest market.

The lead country is where the product is introduced first.

In general, the adoption of new products is driven by individual differences, personal influences, and product characteristics.

The primary advantage to using a standardization approach to marketing a product in the international arena is:

It is not uncommon for new products that were phenomenally successful in one country or region turn out to be flops in other markets.

One alternative to the test market is the _____.

With the approach known as _____, there is a phased rollout.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

The chief reason for a company choosing the sprinkler method of new product introduction is to off-set:

List the forces that favor a standardized product design strategy.

The waterfall model is also called the global phased model.

In some categories, consumers search for the same kind of functional benefits around the world.

Truly global innovators are called:

Geographic proximity of the company's knowledge center to other firms or research institutions in the same industry should be the key driver.

Consumer acceptance is greater when the product is introduced by a brand with more market power.

Test marketing is considered a critical step in new product development in most Western countries.Comment on test marketing.Also, outline some of the shortcomings of test marketing?

One attempt to combine the strengths of standardization and customization of products is to deal with both issues as functions of product design.The _____ approach consists of developing a mostly uniform core-product/platform and then adding attachments that match local market needs.

Multinationals increasingly develop products in an emerging market and introduce them into other countries, including Europe and North America.

A _____ country is where a product is entered after initial introduction has taken place.

Overstandardization is a risk of the core-product approach to introducing new products in the world market.

Starbucks expects China to become its biggest market.

The lead country is where the product is introduced first.

In general, the adoption of new products is driven by individual differences, personal influences, and product characteristics.

The primary advantage to using a standardization approach to marketing a product in the international arena is:

It is not uncommon for new products that were phenomenally successful in one country or region turn out to be flops in other markets.

One alternative to the test market is the _____.

With the approach known as _____, there is a phased rollout.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters