Exam 10: Global Product Policy Decisions I: Developing New Products for Global Markets

In some markets, to enable three or more people to ride on one bike, Piaggio lengthened the seats of its scooters.

Once new product ideas have been identified, the next logical step is to _____ the ideas.

_____ are always eager to experiment with new ideas and products.

Conjoint analysis is also called tradeoff analysis.

The waterfall strategy of sequential entry is preferable over the sprinkler model when all of the following conditions exist except:

In general, the rate of adoption of new products (in foreign markets) is driven by individual differences, personal influences, and:

If a consumer considered four attributes to be important in the purchase of a TV, by using _____ the researcher might be able to determine the trade-offs between the different product attributes (such as purchase price or number of channels that could be received) when the consumer evaluated the alternatives for eventual purchase.

Which of the following would not be one of the five key product characteristics that contribute to its acceptance?

A _____ enables a company to reduce complexity and enjoy the benefits of economies of scale while still meeting local market requirements.

Conjoint analysis is also referred to as _____.

The adoption rate for new products in countries with a _____ population is usually faster than in countries with a highly diverse culture.

A prime motive for the waterfall model (in introducing new products on a global scale) is that adaptation of the marketing strategy for the host market is:

Although size often leads to lower unit costs, _____ should not be overlooked.Bureaucratic bloat and employee dissatisfaction in large-scale operations often create hidden costs.

The sprinkler strategy of one to two entries (globally) is preferable over the waterfall model when:

_____ means offering a uniform product on a regional or worldwide basis.

The adoption of new products is driven by factors including:

The formation of regional market agreements such as the Single European Market encourages companies to launch:

One of the pitfalls that a global marketer can run into is _____.This would occur when too much adaptation to the local market occurs and the brand becomes vulnerable to losing its unique foreigness.

The goal of standardization is to minimize competition.

Companies that have set up truly global processes for new product development are called metanational innovators.