Question 1

Small and medium-size companies (SMEs) are also participating in the area of e-commerce and Internet-related opportunities.

Accepted Answer

A) True 
 B)False  True

Question 2

The Internet is not helping companies to create global brands.

Accepted Answer

A) True 
 B)False  False

Question 3

In China, which is home to the world's largest internet population, Baidu is the market share leader in online search while Google is a remote runner up.

Accepted Answer

A) True 
 B)False  True

Question 4

Although internet advertising is growing at a very rapid pace, many advertisers are skeptical about its potential as a global promotion tool because of (the):

Accepted Answer

A) potential annoyance factor of ads. 
B) potential difficulty of audience measurement. 
C) difficulty to measure branding campaigns. 
D) uncertainty as to which metrics to use to measure success 
E) all of the above. 
A) potential annoyance factor of ads. 
B) potential difficulty of audience measurement. 
C) difficulty to measure branding campaigns. 
D) uncertainty as to which metrics to use to measure success 
E) all of the above.

Question 5

Because of the internet, MNCs' pricing is more _____.

Accepted Answer

A) national 
B) flexible 
C) transparent 
D) rigid 
E) vertical 
A) national 
B) flexible 
C) transparent 
D) rigid 
E) vertical

Question 6

Censorship is one of the barriers in Internet-related activities.

Accepted Answer

A) True 
 B)False

Question 7

China and India each have more Internet users than the U.S.

Accepted Answer

A) True 
 B)False

Question 8

Management of global brands on the web is one of the main challenges that global internet marketers face.Describe some of the challenges experienced by MNCs, citing examples.

Accepted Answer

Many multinationals allow their local su

Question 9

Internet access in many less developed countries is also hampered by power outages.

Accepted Answer

A) True 
 B)False

Question 10

Brands should be cautious with promotions on group buying sites because:

Accepted Answer

A) damage to brand equity among mid- to high-range consumers 
B) overuse can cheapen the brand image 
C) traffic triggered by such deals comes mostly from low-loyalty buyers 
D) buyers are not overly likely to return to the brand in the absence of deals. 
E) all the above 
A) damage to brand equity among mid- to high-range consumers 
B) overuse can cheapen the brand image 
C) traffic triggered by such deals comes mostly from low-loyalty buyers 
D) buyers are not overly likely to return to the brand in the absence of deals. 
E) all the above

Question 11

Goods and services with high local responsiveness and high global integration.

Accepted Answer

A) Cultural or regulated goods and services 
B) Global commodities 
C) Look and feel goods and services 
D) Local commodities 
E) None of the above 
A) Cultural or regulated goods and services 
B) Global commodities 
C) Look and feel goods and services 
D) Local commodities 
E) None of the above

Question 12

The country with the most Internet users is:

Accepted Answer

A) United States 
B) Japan 
C) India 
D) China 
E) none of the above 
A) United States 
B) Japan 
C) India 
D) China 
E) none of the above

Question 13

Amazon aims to make _____ to be its second-largest market, after its home market.

Accepted Answer

A) China 
B) India 
C) Japan 
D) United Kingdom 
E) Russia 
A) China 
B) India 
C) Japan 
D) United Kingdom 
E) Russia

Question 14

In many industries, connectivity means that existing channels can be bypassed by connecting buyers and suppliers directly.

Accepted Answer

A) True 
 B)False

Question 15

Spanish is one of the top four languages used on the internet.

Accepted Answer

A) True 
 B)False

Question 16

The US's internet rules to protect personal digital data are among the toughest in the world.

Accepted Answer

A) True 
 B)False

Question 17

In China, several websites have triggered public fury by, for instance, listing Taiwan and Hong Kong/Macao as "countries" instead of as a province or territories, respectively.

Accepted Answer

A) True 
 B)False

Question 18

Google is the #1 search engine throughout all the world's markets.

Accepted Answer

A) True 
 B)False

Question 19

Which of these languages is not in the top three on Internet sites?

Accepted Answer

A) Arabic 
B) Chinese 
C) Spanish 
D) German 
A) Arabic 
B) Chinese 
C) Spanish 
D) German

Question 20

Amazon aims to make Europe to be its second-largest market, after its home market.

Accepted Answer

A) True 
 B)False

Small and medium-size companies (SMEs) are also participating in the area of e-commerce and Internet-related opportunities.

The Internet is not helping companies to create global brands.

In China, which is home to the world's largest internet population, Baidu is the market share leader in online search while Google is a remote runner up.

Although internet advertising is growing at a very rapid pace, many advertisers are skeptical about its potential as a global promotion tool because of (the):

Because of the internet, MNCs' pricing is more _____.

Censorship is one of the barriers in Internet-related activities.

China and India each have more Internet users than the U.S.

Management of global brands on the web is one of the main challenges that global internet marketers face.Describe some of the challenges experienced by MNCs, citing examples.

Internet access in many less developed countries is also hampered by power outages.

Brands should be cautious with promotions on group buying sites because:

Goods and services with high local responsiveness and high global integration.

The country with the most Internet users is:

Amazon aims to make _____ to be its second-largest market, after its home market.

In many industries, connectivity means that existing channels can be bypassed by connecting buyers and suppliers directly.

Spanish is one of the top four languages used on the internet.

The US's internet rules to protect personal digital data are among the toughest in the world.

In China, several websites have triggered public fury by, for instance, listing Taiwan and Hong Kong/Macao as "countries" instead of as a province or territories, respectively.

Google is the #1 search engine throughout all the world's markets.

Which of these languages is not in the top three on Internet sites?

Amazon aims to make Europe to be its second-largest market, after its home market.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters

Exam 19: Global Marketing and the Internet

Small and medium-size companies (SMEs) are also participating in the area of e-commerce and Internet-related opportunities.

The Internet is not helping companies to create global brands.

In China, which is home to the world's largest internet population, Baidu is the market share leader in online search while Google is a remote runner up.

Although internet advertising is growing at a very rapid pace, many advertisers are skeptical about its potential as a global promotion tool because of (the):

Because of the internet, MNCs' pricing is more _____.

Censorship is one of the barriers in Internet-related activities.

China and India each have more Internet users than the U.S.

Management of global brands on the web is one of the main challenges that global internet marketers face.Describe some of the challenges experienced by MNCs, citing examples.

Internet access in many less developed countries is also hampered by power outages.

Brands should be cautious with promotions on group buying sites because:

Goods and services with high local responsiveness and high global integration.

The country with the most Internet users is:

Amazon aims to make _____ to be its second-largest market, after its home market.

In many industries, connectivity means that existing channels can be bypassed by connecting buyers and suppliers directly.

Spanish is one of the top four languages used on the internet.

The US's internet rules to protect personal digital data are among the toughest in the world.

In China, several websites have triggered public fury by, for instance, listing Taiwan and Hong Kong/Macao as "countries" instead of as a province or territories, respectively.

Google is the #1 search engine throughout all the world's markets.

Which of these languages is not in the top three on Internet sites?

Amazon aims to make Europe to be its second-largest market, after its home market.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Sustainable Marketing in the Global Marketplace

Filters