Exam 8: Output, Price, and Profit: The Importance of Marginal Analysis

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Do firms really seek to maximize profits?

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Profit is maximized at the output at which marginal revenue exceeds marginal cost by the greatest margin.

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Figure 8-5 Figure 8-5    -From Figure 8-5 one can deduce -From Figure 8-5 one can deduce

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In 1984, British Prime Minister Margaret Thatcher decided to shut down so-called "uneconomic" coal mines owned by the government.The National Union of Mineworkers protested, asserting that there was enough coal in the mines to continue current levels of production for years.Thatcher implicitly argued that her decision was economically sound because, at any practical level of output, for each "uneconomic" mine,

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If the output of a firm is increased by one unit, the revenue addition is called

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A separate average revenue curve is not required when you have the demand curve for a firm.Explain.

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A firm's total revenue is simply the price of its product multiplied by the quantity sold.

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If marginal profit is zero, then total profit is at a maximum.

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A firm has $200,000 to spend on either direct sales or advertising.Suppose further that if the $200,000 is spent on direct sales, it will bring in an accounting profit of $40,000.Instead, the (accounting) profit it could obtain from a $200,000 investment in advertising is $X.Compare the profitability of the two options if (a) X = 50,000, (b) X = 30,000, or (c) X = 40,000.

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If a firm's average cost is currently $100, and the marginal cost is $95, then the average cost is currently falling.

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The marginal cost of Alexa's Guide to Street People and Their Pets is constant at $5.Alexa sells 5,000 copies per year at $20 per copy.She would like to increase readership and hold total profit constant.If the price goes to $15, how many copies must she sell?

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A firm has positive fixed cost and positive variable cost.At its current level of output, marginal cost equals average cost.The firm must

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Profit maximization is

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Economists assume that business firms attempt to maximize their profits.

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The term "satisficing" for decision-making behavior by many firms was coined by

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Ben quit his job as an economics professor to become a golf professional.He gave up his salary ($40,000) and invested his retirement fund of $50,000 (which was earning 10 percent interest) in this venture.After all expenses, his net winnings (profit) were $45,000.Ben's economic profits were

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Total profit is maximized if the slope of the total profit curve is

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If a person who weighs 100 lbs.is riding in an elevator and is joined by a person weighing 120 lbs., what happens to the average weight of persons on the elevator?

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Total revenue

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When marginal cost exceeds marginal revenue,

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