Exam 8: Output, Price, and Profit: The Importance of Marginal Analysis

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In the short run, which are most important in determining changes in output?

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Average cost can be thought of as the cost per unit.

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A company draws its total cost curve and total revenue curve on the same graph.If the firm wishes to maximize profits, it will select the output at which the

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Marginal cost

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The demand curve for a firm's product is also the curve showing

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Complete the following table and determine the point of profit maximization. 100 500 200 101 504.95 204.50 102 509.85 209.10 103 514.70 213.80 104 519.50 218.60 105 524.25 223.50 106 528.95 228.50 107 533.60 233.60 108 538.20 238.80 109 542.75 244.10 110 547.25 249.50

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Table 8-1  Output (units) 012345 Total Revenue ($) 0916212731 Total Cost ($)101215192635 \begin{array}{lcccccr}\text { Output (units) } & 0 & 1 & 2 & 3 & 4 & 5 \\ \text { Total Revenue (\$) } & 0 & 9 & 16 & 21 & 27 & 31 \\ \text { Total Cost }(\$) & 10 & 12 & 15 & 19 & 26 & 35\end{array} -To maximize its profits, the firm described in Table 8-1 should produce ____ unit(s) of output.

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Average revenue is slightly higher than price.

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A firm can always increase its output by one unit at a marginal cost of $10.Its marginal cost curve is

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Total revenue is equal to quantity multiplied by average revenue.

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The goal of the business firm is maximization of ____, and the goal of the consumer is maximization of ____.

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Marginal cost curves and average cost curves are both purely upward sloping.

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Marginal profit is the profit

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Net benefit is equal to total benefit minus marginal cost.

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Marginal profit is the addition to a firm's total profit from a

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If at optimum output of 1,000 units, the firm is incurring average variable cost per unit of $3, average fixed cost per unit of $1.50, and selling its output at $7 per unit, total profit is

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Accounting profit is usually larger than economic profit.

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Marginal profit equals the difference between marginal revenue and average cost.

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Tour companies and cruise lines often offer last minute fares that are far below the prices paid by customers who have booked their trips far in advance.Use marginal analysis to explain this pricing tactic.

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Firms need to know the shape of a demand curve to use marginal analysis.

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