Exam 8: Output, Price, and Profit: The Importance of Marginal Analysis

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A firm should use marginal analysis when making a price-output decision.

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Table 8-1  Output (units) 012345 Total Revenue ($) 0916212731 Total Cost ($)101215192635 \begin{array}{lcccccr}\text { Output (units) } & 0 & 1 & 2 & 3 & 4 & 5 \\ \text { Total Revenue (\$) } & 0 & 9 & 16 & 21 & 27 & 31 \\ \text { Total Cost }(\$) & 10 & 12 & 15 & 19 & 26 & 35\end{array} -At optimal output, the firm described in Table 8-1 sells its output at a price of

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If a firm's fixed cost (overhead) increases, what happens to its profit-maximizing price and output?

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Average cost

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Michael Jordan averaged 35 points per game over a 100-game season.During the playoff round of 10 games, he averaged 50 points, and in the five-game championship series, he led the Chicago Bulls to victory, averaging 40 points.For the entire season, how many points did Jordan score, what was his average, and did the championship series pull his previous average up or down?

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Average cost equals

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Figure 8-5 Figure 8-5    -In Figure 8-5, profits are maximized at output of -In Figure 8-5, profits are maximized at output of

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If marginal revenue and marginal cost are not equal, profit can be maximized by

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The demand curve facing Company ABC is perfectly elastic.What is its marginal revenue?

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The federal government, in order to fund expanded health care, imposes a lump-sum tax on all business property.Profit-maximizing firms that stay in business will respond by

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A firm that is earning zero economic profit should go out of business.

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Why is the total profit curve shaped like a hill?

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If fixed cost rises,

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Total profit is maximized where

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Profits will be maximized when the slope of the total revenue curve and the slope of the total cost curve equal zero.

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Dunston Military Academy has an annual deficit of $250,000.Its 1,000 students pay tuition of $10,000 each per year.The economics faculty has recommended solving the problem by recruiting additional athletes with $5,000 scholarships.Each additional athlete will cost the school $2,500 (equipment, etc.).Assuming the academy agrees, how many athletes are needed to eliminate the deficit?

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Using marginal analysis, explain why many restaurants and coffee shops offer low-cost refills on beverages (for example, a shop may charge $1.50 for a cup of coffee and only $.50 for a refill).

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A computer manufacturer sells 1,000 units per month at $500 each.A price cut to $400 is being considered.His marginal cost is constant at $300 per unit.To maintain profits, quantity sold must increase to at least

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Explain whether a firm's decisions are optimal if economic profit is (a) positive, (b) zero, or (c) negative.

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Figure 8-1 Figure 8-1    -Which graph in Figure 8-1 shows a typical firm's total revenue and total cost curves? -Which graph in Figure 8-1 shows a typical firm's total revenue and total cost curves?

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