Question 1

Internal R&D and contract R&D are the two basic forms of R&D in organizations.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is not a key question that can reveal internal strengths and weaknesses of the marketing department?

Accepted Answer

A)  Does the firm have an effective sales organization? 
B)  Is our product quality good? 
C)  Are markets segmented effectively? 
D)  Are the firm's products and services priced appropriately? 
E)  Does the firm have good liquidity? 
A)  Does the firm have an effective sales organization? 
B)  Is our product quality good? 
C)  Are markets segmented effectively? 
D)  Are the firm's products and services priced appropriately? 
E)  Does the firm have good liquidity?

Question 3

Motivation is one explanation why some people work hard and others do not.

Accepted Answer

A) True 
 B)False

Question 4

Empirical indicators are resources that are either rare,hard to imitate,or

Accepted Answer

A)  expensive. 
B)  inexpensive. 
C)  easily substitutable. 
D)  not easily substitutable. 
E)  inefficient. 
A)  expensive. 
B)  inexpensive. 
C)  easily substitutable. 
D)  not easily substitutable. 
E)  inefficient.

Question 5

Five major stakeholders that affect pricing decisions are consumers,governments,suppliers,distributors and competitors.

Accepted Answer

A) True 
 B)False

Question 6

A standardized set of behaviors used to manage anxieties is called a

Accepted Answer

A)  folktale. 
B)  rite. 
C)  metaphor. 
D)  ritual. 
E)  value. 
A)  folktale. 
B)  rite. 
C)  metaphor. 
D)  ritual. 
E)  value.

Question 7

All of the following are basic functions of marketing except:

Accepted Answer

A)  value chain analysis. 
B)  customer analysis. 
C)  product and service planning. 
D)  pricing. 
E)  distribution. 
A)  value chain analysis. 
B)  customer analysis. 
C)  product and service planning. 
D)  pricing. 
E)  distribution.

Question 8

Planning should be performed mostly by middle management and then presented to top management for analysis and approval.

Accepted Answer

A) True 
 B)False

Question 9

Where is the largest seaport,in terms of ship container traffic processed annually?

Accepted Answer

A)  Hong Kong 
B)  Shanghi 
C)  Singapore 
D)  Los Angeles 
E)  New York 
A)  Hong Kong 
B)  Shanghi 
C)  Singapore 
D)  Los Angeles 
E)  New York

Question 10

Value Chain Analysis can enable a firm to better identify its own strengths and weaknesses especially as compared to competitors' value chain analyses.

Accepted Answer

A) True 
 B)False

Question 11

Metaphors are

Accepted Answer

A)  several rites connected together. 
B)  shorthand of words used to capture a vision or to reinforce old or new values. 
C)  narratives based on true events. 
D)  fictional stories. 
E)  any objects, acts, events, qualities, or relations used to convey meaning. 
A)  several rites connected together. 
B)  shorthand of words used to capture a vision or to reinforce old or new values. 
C)  narratives based on true events. 
D)  fictional stories. 
E)  any objects, acts, events, qualities, or relations used to convey meaning.

Question 12

Four common approaches to determine R&D budget allocations are: 1)finance as many project proposals as possible; 2)use a percentage-of-sales method; 3)budget for R&D about what competitors spend; or 4)decide how many successful new products are needed and work backwards to estimate the required R&D investment.

Accepted Answer

A) True 
 B)False

Question 13

What marketing function includes test marketing?

Accepted Answer

A)  Selling products/services 
B)  Pricing 
C)  Customer analysis 
D)  Product/service planning 
E)  Distribution 
A)  Selling products/services 
B)  Pricing 
C)  Customer analysis 
D)  Product/service planning 
E)  Distribution

Question 14

Activity ratios measure how effectively a firm is using its resources.

Accepted Answer

A) True 
 B)False

Question 15

An effective information management system ________ information in such a way that it answers important operating and strategic questions.

Accepted Answer

A)  collects 
B)  codes 
C)  stores 
D)  synthesizes 
E)  all of the above 
A)  collects 
B)  codes 
C)  stores 
D)  synthesizes 
E)  all of the above

Question 16

Which function of management is concerned with span of control and chain of command?

Accepted Answer

A)  Planning 
B)  Organizing 
C)  Controlling 
D)  Directing 
E)  Evaluating 
A)  Planning 
B)  Organizing 
C)  Controlling 
D)  Directing 
E)  Evaluating

Question 17

Discuss what needs to be completed,besides the calculation and interpretation of ratios,to complete an effective financial ratio analysis.

Accepted Answer

The analysis should be conducted on thre

Question 18

In 2009 more than 10 percent of S&P 500 companies cut their dividend payout.

Accepted Answer

A) True 
 B)False

Question 19

The subtle,elusive and largely unconscious forces that shape the workplace are captured by the organizational culture.

Accepted Answer

A) True 
 B)False

Question 20

Who does a planning horizon of two to five years apply to?

Accepted Answer

A)  Top management 
B)  General management 
C)  Middle management 
D)  Lower management 
E)  All levels of management 
A)  Top management 
B)  General management 
C)  Middle management 
D)  Lower management 
E)  All levels of management

Internal R&D and contract R&D are the two basic forms of R&D in organizations.

Which of the following is not a key question that can reveal internal strengths and weaknesses of the marketing department?

Motivation is one explanation why some people work hard and others do not.

Empirical indicators are resources that are either rare,hard to imitate,or

Five major stakeholders that affect pricing decisions are consumers,governments,suppliers,distributors and competitors.

A standardized set of behaviors used to manage anxieties is called a

All of the following are basic functions of marketing except:

Planning should be performed mostly by middle management and then presented to top management for analysis and approval.

Where is the largest seaport,in terms of ship container traffic processed annually?

Value Chain Analysis can enable a firm to better identify its own strengths and weaknesses especially as compared to competitors' value chain analyses.

Metaphors are

What marketing function includes test marketing?

Activity ratios measure how effectively a firm is using its resources.

An effective information management system ________ information in such a way that it answers important operating and strategic questions.

Which function of management is concerned with span of control and chain of command?

Discuss what needs to be completed,besides the calculation and interpretation of ratios,to complete an effective financial ratio analysis.

In 2009 more than 10 percent of S&P 500 companies cut their dividend payout.

The subtle,elusive and largely unconscious forces that shape the workplace are captured by the organizational culture.

Who does a planning horizon of two to five years apply to?

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Strategy Review, Evaluation, and Control

Business Ethics/Social Responsibility/Environmental Sustainability

Global/International Issues

Filters

Exam 4: The Internal Assessment

Internal R&D and contract R&D are the two basic forms of R&D in organizations.

Which of the following is not a key question that can reveal internal strengths and weaknesses of the marketing department?

Motivation is one explanation why some people work hard and others do not.

Empirical indicators are resources that are either rare,hard to imitate,or

Five major stakeholders that affect pricing decisions are consumers,governments,suppliers,distributors and competitors.

A standardized set of behaviors used to manage anxieties is called a

All of the following are basic functions of marketing except:

Planning should be performed mostly by middle management and then presented to top management for analysis and approval.

Where is the largest seaport,in terms of ship container traffic processed annually?

Value Chain Analysis can enable a firm to better identify its own strengths and weaknesses especially as compared to competitors' value chain analyses.

Metaphors are

What marketing function includes test marketing?

Activity ratios measure how effectively a firm is using its resources.

An effective information management system ________ information in such a way that it answers important operating and strategic questions.

Which function of management is concerned with span of control and chain of command?

Discuss what needs to be completed,besides the calculation and interpretation of ratios,to complete an effective financial ratio analysis.

In 2009 more than 10 percent of S&P 500 companies cut their dividend payout.

The subtle,elusive and largely unconscious forces that shape the workplace are captured by the organizational culture.

Who does a planning horizon of two to five years apply to?

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Strategy Review, Evaluation, and Control

Business Ethics/Social Responsibility/Environmental Sustainability

Global/International Issues

Filters