Question 1

A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a:

Accepted Answer

A)  specialty-line wholesaler. 
B)  limited-service wholesaler. 
C)  rack jobber. 
D)  general merchandise wholesaler. 
E)  general-line wholesaler. 
A)  specialty-line wholesaler. 
B)  limited-service wholesaler. 
C)  rack jobber. 
D)  general merchandise wholesaler. 
E)  general-line wholesaler. D

Question 2

Selling agents perform every wholesaling activity except taking title to products.

Accepted Answer

A) True 
 B)False  True

Question 3

Intermediaries are marketing institutions, such as retailers and wholesalers, which perform marketing functions necessary to direct products to customers.

Accepted Answer

A) True 
 B)False  True

Question 4

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

Accepted Answer

A)  Distribution 
B)  Promotion 
C)  Product 
D)  Price 
E)  channel 
A)  Distribution 
B)  Promotion 
C)  Product 
D)  Price 
E)  channel

Question 5

Cash-and-carry wholesalers draw most of their customers from large retailers and industrial firms.

Accepted Answer

A) True 
 B)False

Question 6

Most department stores are shopping stores.

Accepted Answer

A) True 
 B)False

Question 7

A good location for neighbourhood shopping centres is near hotels.

Accepted Answer

A) True 
 B)False

Question 8

Retailers form an important link in the marketing channel because they are both marketers and customers.

Accepted Answer

A) True 
 B)False

Question 9

Manufacturers' agents offer products that are both:

Accepted Answer

A) noncompeting and complementary. 
B) competing and specialised. 
C) unrelated and noncompeting. 
D) complementary and competing. 
E) unrelated and competing. 
A) noncompeting and complementary. 
B) competing and specialised. 
C) unrelated and noncompeting. 
D) complementary and competing. 
E) unrelated and competing.

Question 10

Agents and brokers perform more functions than limited-service wholesalers.

Accepted Answer

A) True 
 B)False

Question 11

Wholesaling can be defined as:

Accepted Answer

A)  transactions in which products are bought for resale. 
B)  transactions made at a discount. 
C)  sales made to retailers only. 
D)  transactions in which purchases are for production of other goods only. 
E)  marketing activities necessary to conduct exchanges with consumers. 
A)  transactions in which products are bought for resale. 
B)  transactions made at a discount. 
C)  sales made to retailers only. 
D)  transactions in which purchases are for production of other goods only. 
E)  marketing activities necessary to conduct exchanges with consumers.

Question 12

A retailer is an organisation that purchases products for the purpose of reselling them to:

Accepted Answer

A)  other retail organisations. 
B)  the government. 
C)  ultimate consumers. 
D)  wholesalers. 
E)  nonprofit organisations. 
A)  other retail organisations. 
B)  the government. 
C)  ultimate consumers. 
D)  wholesalers. 
E)  nonprofit organisations.

Question 13

The use of wholesalers permits producers to concentrate on developing and manufacturing products that match consumers' wants.

Accepted Answer

A) True 
 B)False

Question 14

Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following best describes wholesalers?

Accepted Answer

A)  Organisations that buy products from producers and sell them to retailers. 
B)  Individuals or organisations that purchase products and then resell them to other businesses and consumers. 
C)  Organisations or individuals who buy products for resale to government, reseller, producer, and institutional users. 
D)  Organisations or entities that buy products from government, reseller, and producer users and sell them to customers in bulk. 
E)  Companies that make products that have a general appeal and are resold to retailers for a profit. 
A)  Organisations that buy products from producers and sell them to retailers. 
B)  Individuals or organisations that purchase products and then resell them to other businesses and consumers. 
C)  Organisations or individuals who buy products for resale to government, reseller, producer, and institutional users. 
D)  Organisations or entities that buy products from government, reseller, and producer users and sell them to customers in bulk. 
E)  Companies that make products that have a general appeal and are resold to retailers for a profit.

Question 16

Select the true statement about wholesaling.

Accepted Answer

A)  Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. 
B)  Warehouses are necessary in order for the wholesaling function to be completed. 
C)  Only wholesaling establishments can perform wholesaling activities. 
D)  Wholesaling is an inefficient process that should be eliminated from the marketing channel. 
E)  The biggest problem with the wholesaling process is that inefficient wholesalers can thrive, at the expense of consumers. 
A)  Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. 
B)  Warehouses are necessary in order for the wholesaling function to be completed. 
C)  Only wholesaling establishments can perform wholesaling activities. 
D)  Wholesaling is an inefficient process that should be eliminated from the marketing channel. 
E)  The biggest problem with the wholesaling process is that inefficient wholesalers can thrive, at the expense of consumers.

Question 17

Any organisation that purchases products for the purpose of reselling them to ultimate consumers is a(n):

Accepted Answer

A)  wholesaler. 
B)  shopping centre. 
C)  retailer. 
D)  intermediary. 
E)  producer. 
A)  wholesaler. 
B)  shopping centre. 
C)  retailer. 
D)  intermediary. 
E)  producer.

Question 18

Merchant wholesalers who specialise in just a few functions and pass others along to other intermediaries or customers are called:

Accepted Answer

A)  limited-service wholesalers. 
B)  wholesale service specialists. 
C)  general-line wholesalers. 
D)  specialty-line wholesalers. 
E)  specialty-service wholesalers. 
A)  limited-service wholesalers. 
B)  wholesale service specialists. 
C)  general-line wholesalers. 
D)  specialty-line wholesalers. 
E)  specialty-service wholesalers.

Question 19

Wholesaling involves all transactions in which products are bought for resale, for use in making other products, or for general business operations.

Accepted Answer

A) True 
 B)False

Question 20

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Accepted Answer

A) True 
 B)False

A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a:

Selling agents perform every wholesaling activity except taking title to products.

Intermediaries are marketing institutions, such as retailers and wholesalers, which perform marketing functions necessary to direct products to customers.

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

Cash-and-carry wholesalers draw most of their customers from large retailers and industrial firms.

Most department stores are shopping stores.

A good location for neighbourhood shopping centres is near hotels.

Retailers form an important link in the marketing channel because they are both marketers and customers.

Manufacturers' agents offer products that are both:

Agents and brokers perform more functions than limited-service wholesalers.

Wholesaling can be defined as:

A retailer is an organisation that purchases products for the purpose of reselling them to:

The use of wholesalers permits producers to concentrate on developing and manufacturing products that match consumers' wants.

Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.

Which of the following best describes wholesalers?

Select the true statement about wholesaling.

Any organisation that purchases products for the purpose of reselling them to ultimate consumers is a(n):

Merchant wholesalers who specialise in just a few functions and pass others along to other intermediaries or customers are called:

Wholesaling involves all transactions in which products are bought for resale, for use in making other products, or for general business operations.

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Introduction to Business

Responsible Business

Global Business

Types of Business Ownership

Small Business, Entrepreneurship, and Franchises

Leadership and Managing a Business

Flexibility Within the Organisation

Products and Services

Recruitment and Retaining the Best Employees

Employee Motivation and Team Building

The Marketing Concept

Aproduct Development and Pricing Strategies

Marketing Communications

Social Media and E-Business

Introduction to Management Accounting

Money and the Banking System

Financial Management

Personal Finances and Investments

Filters

Exam 13: Marketing Channels

A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a:

Selling agents perform every wholesaling activity except taking title to products.

Intermediaries are marketing institutions, such as retailers and wholesalers, which perform marketing functions necessary to direct products to customers.

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

Cash-and-carry wholesalers draw most of their customers from large retailers and industrial firms.

Most department stores are shopping stores.

A good location for neighbourhood shopping centres is near hotels.

Retailers form an important link in the marketing channel because they are both marketers and customers.

Manufacturers' agents offer products that are both:

Agents and brokers perform more functions than limited-service wholesalers.

Wholesaling can be defined as:

A retailer is an organisation that purchases products for the purpose of reselling them to:

The use of wholesalers permits producers to concentrate on developing and manufacturing products that match consumers' wants.

Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.

Which of the following best describes wholesalers?

Select the true statement about wholesaling.

Any organisation that purchases products for the purpose of reselling them to ultimate consumers is a(n):

Merchant wholesalers who specialise in just a few functions and pass others along to other intermediaries or customers are called:

Wholesaling involves all transactions in which products are bought for resale, for use in making other products, or for general business operations.

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

Introduction to Business

Responsible Business

Global Business

Types of Business Ownership

Small Business, Entrepreneurship, and Franchises

Leadership and Managing a Business

Flexibility Within the Organisation

Products and Services

Recruitment and Retaining the Best Employees

Employee Motivation and Team Building

The Marketing Concept

Aproduct Development and Pricing Strategies

Marketing Communications

Social Media and E-Business

Introduction to Management Accounting

Money and the Banking System

Financial Management

Personal Finances and Investments

Filters