Question 1

A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility.

Accepted Answer

A)  Ethical 
B)  Legal 
C)  Cost 
D)  philanthropic 
E)  economic 
A)  Ethical 
B)  Legal 
C)  Cost 
D)  philanthropic 
E)  economic D

Question 2

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits.This is an example of a(n) ____ responsibility.

Accepted Answer

A)  Ethical 
B)  Legal 
C)  Cost 
D)  philanthropic 
E)  economic 
A)  Ethical 
B)  Legal 
C)  Cost 
D)  philanthropic 
E)  economic E

Question 3

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Accepted Answer

A)  the organisations' ethical climate 
B)  the government 
C)  various self-regulating bodies 
D)  governmental agencies 
E)  the industry leaders' ethics 
A)  the organisations' ethical climate 
B)  the government 
C)  various self-regulating bodies 
D)  governmental agencies 
E)  the industry leaders' ethics B

Question 4

Marketing ethics concerns the impact of an organisation's decisions on society, whereas social responsibility relates to individual decisions.

Accepted Answer

A) True 
 B)False

Question 5

The campaign "supportchange4life" faces a number of challenges.Discuss these challenges.

Accepted Answer

Many social marketing programmes seek to

Question 6

Top management sets the ethical tone for the entire organisation.

Accepted Answer

A) True 
 B)False

Question 7

Codes of conduct (ethics) must be detailed enough to take every situation into account.

Accepted Answer

A) True 
 B)False

Question 8

Discuss the relationship between social responsibility and economic responsibility.

Accepted Answer

Economic responsibilities require findin

Question 9

Three important factors that influence ethical decisions in marketing are individual factors, organisational factors, and opportunity.

Accepted Answer

A) True 
 B)False

Question 10

Marketing ethics and social responsibility mean the same thing.

Accepted Answer

A) True 
 B)False

Question 11

It is possible to improve ethical behaviour in an organisation by eliminating unethical persons and improving the organisation's ethical standards.

Accepted Answer

A) True 
 B)False

Question 12

According to the text, marketing ethics refers to principles and standards that define:

Accepted Answer

A)  improper behaviour in marketing. 
B)  acceptable conduct in society. 
C)  improper behaviour in business. 
D)  acceptable conduct in marketing. 
E)  acceptable conduct in general. 
A)  improper behaviour in marketing. 
B)  acceptable conduct in society. 
C)  improper behaviour in business. 
D)  acceptable conduct in marketing. 
E)  acceptable conduct in general.

Question 13

Marketers' contributions of resources to community causes such as education, recreation, and others illustrate social responsibility on a community-relations level.

Accepted Answer

A) True 
 B)False

Question 14

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Accepted Answer

A) True 
 B)False

Question 15

There is no evidence that being socially responsible and ethical is worthwhile.

Accepted Answer

A) True 
 B)False

Question 16

Product-related ethical issues arise when marketers:

Accepted Answer

A)  provide consumers with inadequate information about how a product is priced. 
B)  force channel intermediaries to behave in a specific manner. 
C)  bribe salespeople to push one product over another. 
D)  fail to disclose information to consumers about the risks associated with using a product. 
E)  manufacture a product that is very similar to a competing product. 
A)  provide consumers with inadequate information about how a product is priced. 
B)  force channel intermediaries to behave in a specific manner. 
C)  bribe salespeople to push one product over another. 
D)  fail to disclose information to consumers about the risks associated with using a product. 
E)  manufacture a product that is very similar to a competing product.

Question 17

Ethical standards for acceptable conduct for a company should:

Accepted Answer

A)  be clearly dictated by top management and enforced by all management staff. 
B)  consider only the point of view of the customers and the employees. 
C)  reflect the desires of the company's employees for a quality working environment. 
D)  be based on company, industry, government, customer, and society viewpoints. 
E)  be derived from federal, state, and local laws and regulatory agencies. 
A)  be clearly dictated by top management and enforced by all management staff. 
B)  consider only the point of view of the customers and the employees. 
C)  reflect the desires of the company's employees for a quality working environment. 
D)  be based on company, industry, government, customer, and society viewpoints. 
E)  be derived from federal, state, and local laws and regulatory agencies.

Question 18

Expecting ethical business behaviour reflects our culture.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

Accepted Answer

A)  Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades. 
B)  Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not. 
C)  Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society. 
D)  Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions. 
E)  Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy. 
A)  Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades. 
B)  Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not. 
C)  Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society. 
D)  Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions. 
E)  Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.

Question 20

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.

Accepted Answer

A)  offer the lowest price 
B)  be profitable 
C)  obey their customers 
D)  provide the largest selection possible 
E)  pay employees more than minimum wage 
A)  offer the lowest price 
B)  be profitable 
C)  obey their customers 
D)  provide the largest selection possible 
E)  pay employees more than minimum wage

A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility.

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits.This is an example of a(n) ____ responsibility.

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Marketing ethics concerns the impact of an organisation's decisions on society, whereas social responsibility relates to individual decisions.

The campaign "supportchange4life" faces a number of challenges.Discuss these challenges.

Top management sets the ethical tone for the entire organisation.

Codes of conduct (ethics) must be detailed enough to take every situation into account.

Discuss the relationship between social responsibility and economic responsibility.

Three important factors that influence ethical decisions in marketing are individual factors, organisational factors, and opportunity.

Marketing ethics and social responsibility mean the same thing.

It is possible to improve ethical behaviour in an organisation by eliminating unethical persons and improving the organisation's ethical standards.

According to the text, marketing ethics refers to principles and standards that define:

Marketers' contributions of resources to community causes such as education, recreation, and others illustrate social responsibility on a community-relations level.

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

There is no evidence that being socially responsible and ethical is worthwhile.

Product-related ethical issues arise when marketers:

Ethical standards for acceptable conduct for a company should:

Expecting ethical business behaviour reflects our culture.

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.

Introduction to Business

Global Business

Types of Business Ownership

Small Business, Entrepreneurship, and Franchises

Leadership and Managing a Business

Flexibility Within the Organisation

Products and Services

Recruitment and Retaining the Best Employees

Employee Motivation and Team Building

The Marketing Concept

Aproduct Development and Pricing Strategies

Marketing Channels

Marketing Communications

Social Media and E-Business

Introduction to Management Accounting

Money and the Banking System

Financial Management

Personal Finances and Investments

Filters

Exam 2: Responsible Business

A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility.

Sometimes business must find a balance between society's demand for social responsibility and investors' desires for profits.This is an example of a(n) ____ responsibility.

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Marketing ethics concerns the impact of an organisation's decisions on society, whereas social responsibility relates to individual decisions.

The campaign "supportchange4life" faces a number of challenges.Discuss these challenges.

Top management sets the ethical tone for the entire organisation.

Codes of conduct (ethics) must be detailed enough to take every situation into account.

Discuss the relationship between social responsibility and economic responsibility.

Three important factors that influence ethical decisions in marketing are individual factors, organisational factors, and opportunity.

Marketing ethics and social responsibility mean the same thing.

It is possible to improve ethical behaviour in an organisation by eliminating unethical persons and improving the organisation's ethical standards.

According to the text, marketing ethics refers to principles and standards that define:

Marketers' contributions of resources to community causes such as education, recreation, and others illustrate social responsibility on a community-relations level.

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

There is no evidence that being socially responsible and ethical is worthwhile.

Product-related ethical issues arise when marketers:

Ethical standards for acceptable conduct for a company should:

Expecting ethical business behaviour reflects our culture.

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.

Introduction to Business

Global Business

Types of Business Ownership

Small Business, Entrepreneurship, and Franchises

Leadership and Managing a Business

Flexibility Within the Organisation

Products and Services

Recruitment and Retaining the Best Employees

Employee Motivation and Team Building

The Marketing Concept

Aproduct Development and Pricing Strategies

Marketing Channels

Marketing Communications

Social Media and E-Business

Introduction to Management Accounting

Money and the Banking System

Financial Management

Personal Finances and Investments

Filters