Exam 17: Promotional Planning

Advertising can make a product successful in the long term.

An inducement to buy a certain product while typically offering value to recipients is:

Match the term with its definition.Some terms may not be used a.Advertising b.Blog c.Institutional advertising d.Social media e.Personal selling f.Product advertising g.Promotion h.Prospecting i.Publicity j.Sales promotion -A promotional strategy that provides visibility for a business at little or no cost.

Personal selling is promotion that is delivered in a one-on-one environment.

Match the term with its definition.Some terms may not be used a.Advertising b.Blog c.Institutional advertising d.Social media e.Personal selling f.Product advertising g.Promotion h.Prospecting i.Publicity j.Sales promotion -A strategy to sell by informing, persuading, and reminding customers of the availability or superiority of a business's products or services.

Match the term with its definition.Some terms may not be used a.Advertising b.Blog c.Institutional advertising d.Social media e.Personal selling f.Product advertising g.Promotion h.Prospecting i.Publicity j.Sales promotion -A presentation designed to make potential customers aware of a specific product or service and create a desire for it.

While e-mail promotion provides a low-cost way to pinpoint customers and achieve response rates higher than those for banner ads, the issue of churning is a concern.

Domain name should be checked for availability and registered with ICANN.

List and briefly explain the four common methods of earmarking funds for promotion.

Match the term with its definition.Some terms may not be used a.App b.E-mail promotion c.Hyperlink d.Mobile device e.Promotional mix f.Publicity g.Quick response (QR) code h.Sales promotion i.Social media j.Social networking -Interacting online with other users who share common interests.

Match the term with its definition.Some terms may not be used a.App b.E-mail promotion c.Hyperlink d.Mobile device e.Promotional mix f.Publicity g.Quick response (QR) code h.Sales promotion i.Social media j.Social networking -A square bar code that connects to a website, a video or some other web content.

Speciality items are effective because they last, are generally delivered personally and have value to the customer while they keep the name of the company or product in front of them.

The successful combination of advertising media depends on:

A small, specialised software program is called:

Institutional advertising is primarily concerned with a company and its reputation.

Match the term with its definition.Some terms may not be used a.App b.E-mail promotion c.Hyperlink d.Mobile device e.Promotional mix f.Publicity g.Quick response (QR) code h.Sales promotion i.Social media j.Social networking -A word, phrase or image that a user may click on to go to another part of a document or website or to a new document or website.

Tori is the lead singer for the band Rockin' Rebels.The band would like to have items at their live shows to gain exposure and attract fans to their merchandise table.What promotion items should Rockin' Rebels use and what advantages will this provide?

By first identifying the objectives for a promotional campaign, the small business owner will have a better idea of the budget required.

Straight salaries are best for motivating salespeople because of the financial security salaries provide.

The non-profit corporation currently overseeing the global Internet is called the: